Don’t get me wrong. I love Hubspot. Wonderful people. Great software. A fine company to work for. Heck, I was even a special guest on HubspotTV. And they just raised a boatload of cash. They have a very bright future.
They also produce a ton of great content – blog posts, articles, tips, slide presentations. They have great tools like Grader.com and similar offerings. They are growing incredibly fast. Want even more? Check out Why I believe in Hubspot.
That said, I’m shocked that almost no one has a bad word to say about them. Do some searching online and everyone spouts the party line.
I think Hubspot is like an annoying know-it-all.
Here are 3 reasons they are the worst marketing company on Earth.
The incessant nagging is tiresome
- If you have a smartphone, get ready for non-stop buzzing. It never ends. 7 days a week, 24 hours a day. Eventually you have to say “Enough already!”
- They repeat themselves endlessly
How many times can you hear about Tivo, Caller ID and CAN-SPAM? They are a broken record. Their CMO, Mike Volpe has used the same slides over and over.
- They never remember who I am
See some great content from Hubspot? Click the link. You are taken to a form to complete. Even if you’ve filled out dozens of forms, you have to do it again. In my mind, remembering who I am is basic business process. Heck, even Find New Customers, a small and thinly capitalized firm doesn’t do this. We remember you.
But don’t take my word for it. This article on Hubspot SEO and Social Media lessons takes them to task too. Or check out articles like “8 Ways to Instantly Improve Landing Page Quality.” I’m sorry Hubspot, but “instantly” is pure hyperbole. We all know that nothing in software is instant. And it is nothing like instant coffee.
Hubspot is, in my mind, a pretty young lady who looks very impressive. And she is intelligent and articulate. But ask you get to know her, you realize she is full of herself and won’t stop talking.
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.