You want to get into marketing, but aren’t sure where to start. Maybe you’ve just graduated or are looking around for an internship, but are having trouble narrowing down your options. The fact of the matter is that marketing is a vast industry, and it has many different types of careers to offer in numerous fields. The key is finding the one best suited to your particular strengths and passions.
The marketing sector can be broadly divided into five primary fields or branches. They are all interrelated and interdependent, but each is unique and all involve very different job descriptions. You can choose from careers in advertising, media, brand management, market research, and PR. Here’s what each has to offer:
If you’ve ever seen an episode of HBO’s Mad Men, you probably have a general idea of what this work involves. Of course, it’s not nearly so glamorous or dramatic as that, but a career in advertising means becoming an expert in rhetoric, persuasion, and psychology. You’ll need to have a sharp aesthetic sense, be well versed in typography and design, and, most importantly, be able to create concise appealing images and expressions that will sell products.
Technically, media falls under the blanket of advertising, but it deserves it’s own space because of the specialization it involves. While advertising, as characterized above, refers to the generation of concepts and strategies, media refers to the communication of those ideas. These jobs demand technical skill and involve getting the ad concepts circulating at maximum exposure on the Internet, television, in print, on billboards, and wherever else they will be most effective.
Brand Management accounts for a large part of marketing. It is also a largely conceptual field that requires an intimate understanding of a specific company and the products it sells. Brand managers must find ways to capture the essence of a company or product and translate it into a concise image, name, and marketing strategy––all while anticipating public reactions, carving out a niche market, and combating competitors.
To sell a product, one must first understand the people it is being sold to. Market researchers conduct polls, organize focus groups, analyze statistics, recognize and anticipate consumer trends, and gain insights into the habits and psychology of the buyer.
Public Relations (PR)
Public relations jobs require strong social skills and fast-talking. PR departments are intermediaries between the media, consumers, employees, investors, and the public. They write press releases, appease angry parties, promote products, keep investors informed, and deal with journalists.
As long as products are being sold, there will be a demand for people who can market them. This is why there are so many employment opportunities in the marketing sector, and usually a strong degree of job security. Slumps in the economy rarely put marketing firms out of business. Rather, they make companies who are desperate to sell their products even more reliant on advertising and creative marketing. Hopefully this guide has helped you narrow down your options. Best of luck in finding the type of career you’ll pursue in your job hunt!
Thanks to Agency Central for contributing this guide. If you fancy your hand in any of these roles, you can find wide range of marketing recruitment agencies at AgencyCentral.co.uk.
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