What is the SxSW? Why Would I attend?

What is SXSW?

The SXSW, or the South by Southwest festival and conferences, regularly offers a widely diverse group of entertainment seekers the opportunity to find independent films, original music, and even up-to-date, and up-and-coming technologies.  

SXSW for Entertaining Marketing

Marketing is, of course, always targeted to those who can use a business’s products or services the most. The SXSW harbors the atmosphere for creating growth for creative and professional discovery for any and all ages and a large array of niches.

This huge pool of ideas in creative content, media presentations and musical and audio content can provide many opportunities for businesses and even for social media promotion.

How Can Business and Social Media Persons Benefit from SXSW?

The great thing is that the complex diversity of presentations during SXSW also provides a complex and diverse, almost limitless, list of marketing options.

First of all, this set of events is highly anticipated by many, giving any business person loads of time, indeed a year if needed, to plan their business and marketing strategies, and execute them intermittently.

Second, the opportunity for networking your business, its products and services, as well as its capabilities relevant to as many niches as your business caters to, is immense. This is definately the place to bring your impressive business cards, flyers, newsletters and all related material to show off and shine.

Third, you can freely sit in on some informative and highly motivational discussions and group sessions that will feature some of the leaders in the industries’ who have much wisdom to impart on any listeners.

With over 36,000 industry representatives at SXSW, you are sure to find some great new ideas to carry home to promote your own ventures, or even to delve into new ones.

Trade Show Exhibition Opportunities

Does your business directly correlate with one of the industries covered at the SXSW conferences? If you have products or services to offer the interactive, music, and film industries, than you may very well have a place as a Trade Show Representative. This could mean big business, big promotion and plain old enormous marketing capabilities, four days worth.

What Type of Business Does SXSW Need?

They need anyone from the newest start-up business with innovative ideas, to established companies and brands. Anyone who has an industry targeting studios, film, music and technology education, marketing agencies, associations, commissions and all related non-profits. Additionally there is also room at SXSW for:

  • SEO or other Marketing Services
  • Software and Hardware Manufacturers and Creators
  • Hosting and Infrastructure Providers
  • Social Media Services
  • Media Outlets

It may help to draw a more detailed conclusion on who and what types of businesses are the current exhibitors. As once you have full understanding of the types of industries allotted space at SXSW, you may actually discovery a new aspect of your own business or services’ possibilities.

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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