Visibility Marketing Trends for 2011

As for Businesses and visibility, what can be predicted to be the trends for 2011?

Here are some thoughts:

Web Design – As the reliance on websites becomes widespread for small businesses, so does the competition. How to retain the visitors and make them go to other pages on your site has been a question may want an answer to. The trend for the upcoming year in websites, points to the fact that a basic page is not good enough anymore. Sites are expected to engage, entertain and interact with their visitors. The design process has become simpler and many sites are offering, for small amount of money, templates that and already set up, making them hipper, more fun to use and interactive.

Mobile Connectivity – Smart phones are gathering speed and offer possibilities that we never had before. Almost 50% of business owners already own smartphones. Mobile devices will change how we do business. They offer another platform for advertisement as well.

E Commerce – will continue to grow in popularity. A research done in the beginning of 2010 showed that only 30% of small business websites have e commerce capability.

Social Shopping – and interacting with customers is becoming increasingly important. More businesses will get into the social media plains. First hand recommendations in a saturated world are more important than ever.

Social Media – In the past year many business owners spread themselves thin over many social media platforms. The important thing is, and will remain to be, a consistent message and brand, with exposure to consumers.

Cloud Computing – In the beginning of 2010, a group of internet experts and mavens got together and announced that “we will all be leaving in the cloud by 2020”. It seems to be happening faster than they have predicated. Many business owners realized that cloud computing is very beneficial. It eliminates the need for an office and a desk. Everything can be accessed from mobile devices (laptops, tablets and smartphones). Having the ability to see everything that goes on, wherever you are anytime you choose to, is becoming a reality with cloud computing. It is the ultimate “virtual office”.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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