It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to social media. Or did social media finally wake up to visual design? That does not matter. What does matter is that they finally got together and their marriage is one that was made in heaven, for the most part.
Social media has embraced the visual and has been benefitting from it ever since. Facebook posts that contain images get a greater percentage of Likes and comments.
Statistic Number 1: “…photos on Facebook Pages received 53% more Likes than the average post.”
Statistic Number 2: “…photo posts attracted 104% more comments than the average post…”
Source: Hubspot Blog
Every major social media tool has a visual component:
• Facebook bought Instagram
• Google owns YouTube
• Yahoo flaunts flickr
Pinterest is social media’s grand dame having risen to fame and fortune faster than any other unit of the social media toolkit to date. So far it seems to have no desire to take a mate. It is doing quite well without one.
TWITTER TAKES A MATE
Well, Twitter has joined in. Twitter has the ability to connect Instagram images through tweeted URLs. Even better, it has developed a method for some serious customization of its pages. Twitter now allows its members to say, ‘Hey, this page is mine and no one else’s. I am cool. I am serious. I am funny. I am creative. I am unique.’
EASY AS ONE-TWO-THREE
It does not take very long to figure out how to create a completely customized page or one that is a combo of twitter template and original design. There are three components involved:
• the image
• the header
• the background
Twitter offers all kinds of templates, choices of color and pattern making for the background. In addition, one can take a custom image and tile or repeat it on the screen. In front of that, appears a vertical band containing one’s tweets and other information.
At the top of the band is the header. Twitter allows a very large image to be imported for this area but reduces it quite a bit when uploaded. In front of the header, appear one’s image, name, twitter name, a URL and mini-bio. A 180×180 facebook icon works fine for the image.
CONCLUSION AND QUESTIONS
The results can be very creative and unique as witnessed by the samples displayed throughout this post. What do you think of them? I am eager to hear your thoughts:
• Do you think these samples are creative and unique?
• Do you think they are too much?
• Which one(s) do you like the most and the least?
• Do you have any other thoughts or comments about this post?
About Alison Gilbert
Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.