As the year draws to a close, and we celebrate Hanukkah, Christmas, and Kwanza at the same time, I thought I would offer some advice for the 8 days of Hanukkah, similar to the 12 days of Christmas. It is a list of predictions, tips, and great social media campaigns to check out over this holiday season.
So, here are my 8 Days of Social Media (not sung to the tune of anything. It’s just a list)
1. First and foremost, be yourself. Social media isn’t for selling (although you will sell). It is for connecting and communicating. For reaching your clients, customers, family, and friends in ways we never could before. Our local businesses are now able to service the world, so whether you are a local candy store or a worldwide brand, make sure you and your brand are genuine.
2. If you wouldn’t want what you say to be on a billboard above Times Square, don’t say it. I believe it’s self-explanatory, but let me explain. The internet, and social media, are forever. You can’t control how quickly people will share what you post. Even deleting your Tweets or Facebook posts minutes later, may not guarantee you stopped the spread of bad cheer. Just always think!
3. Tweet like these Top 10 Twitter Brands of 2011. Follow their lead. Do what they do. Success isn’t guaranteed, but following them certainly couldn’t hurt.
4. Create Facebook pages that imitate any of these companies (although this list was compiled in 2010, I still believe they are great).
5. Don’t forget about Google Plus. Acclaimed author Guy Kawasaki is anticipating it will surpass Twitter in the number of users in 2012. Join in the conversation there, create a business page, and engage with some of the greatest minds there are. And if you’re lucky, you may even be able to participate in a hangout with the likes of Chris Brogan, Guy Kawasaki, Michael Dell, or Scott Monty (Ford).
6. Don’t fear Twitter. The new interface makes it easier and more inviting to new users (so hopes Twitter). Don’t be afraid to listen first, then engage. Jump in with both feet. I don’t believe there really is a wrong way to tweet.
7. Don’t stick with only one network, but don’t overwhelm yourself either. Start with the network you think will be most helpful to you, and spend time there. Then branch out to the other networks. Don’t fear Twitter because you think it’s all about what people eat. It may be the single best social media tool for business. Don’t fear LinkedIn because it’s only business people. Over 100 million people are on LinkedIn. It’s a great place to ask and answer questions relating to your expertise.
8. Be helpful. It’s not all about you. It’s about “them”. Whether that is your client, customer, potential client, or just someone looking for information or advice. Be helpful. Know the answer to a question? Give it. And give it freely, with no reservation. Be helpful.
So, there you have it. My 8 Days of Social Media. As the year draws to a close, let’s look ahead to 2012 with optimism. My wish for all of you is a Happy, Healthy, Prosperous, and Social New Year!
Oh, and what am I most thankful for this holiday season? You. Thank you.
Image courtesy of http://mommy23monkeys.com/2009/11/09/free-holiday-social-icon-set/
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .