When it comes to web design, people are pretty much over being wowed by graphics. In fact, good graphics are more or less expected of any professional site. If you’re working with a firm that provides graphic design, you’ll want to discuss with them the value of graphics beyond making your site look better. This includes such things as:
Good graphic content on your website can go far beyond making your website look pretty. In fact, if you’re working with an SEO firm, they’ll let you know that there are elements of your graphic content that need to be optimized for the search engines, as well as for the human eye. Putting this all together can get a bit complex, but here are some of the basics.
Accessibility, Functionality and Usability
When you’re working with a firm that handles graphic design, you may be surprised to find out that there are some concerns that go into graphic design that you hadn’t thought about. For instance, if you had the idea of making a red logo with green lettering, a good graphic designer would warn you off from this. People who are colorblind will not be able to read your logo. This addresses accessibility and usability.
Graphics should be clearly visible and should not distract from the rest of the content on the site. This is important for users. If the graphics make it harder for them to use the site, they’re likely to see it as a very unprofessional site or one that completely disregarded their needs from the start.
Some graphics are functional. For instance, image sliders may be provided with links that allow people to click on the image and go to an article. If the firm you find has SEO services among its offerings, though make certain that the graphics and the accompanying materials are set up in a way that ensure that the search engines can properly decipher and index whatever content goes along with that graphic.
Branding and Looks
Graphic design firms can do wonders for your branding efforts. If the company that does your graphic design is good, they’ll be able to redo existing logo so that they look more modern and attractive and will be able to come up with compelling new logos they give your business a branding edge.
Graphics are much more than things to look at. In fact, some of the most useful sites out there also have great graphic content. That graphic content tends to make it easier to use the site, easier to understand what each of the different functional elements of the site do and, quite simply, make the site look more professional. Talk to the company that handles your web development about good graphic design for business websites and how it may contribute to the overall success of the site that you have designed for your business.
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