Making Money With Your Webinar- Structure Your Content in Five Easy Steps!

So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the world. Perhaps you recorded a how to get a full body workout in only ten minutes or conducted a teaching session on how to thrive in a stagnant economy.

It’s exciting that you’ve selected your topic of interest! The ideas that you have are indeed limitless, and the webinars that you could create are now within your grasp. You want your customers to come to you so that you can answer their needs. Every business fills a need, every customer has a need waiting to be filled. How will you go about filling this need with your webinar?

Dynamics of Content

First and foremost, you’ll want to understand the dynamics of your content and how it brings life or death to your webinar. Content answers the question of how to get your webinar off the ground. It also creates a hunger for the products and services that you have to offer. I don’t just go to any place to get my pizza fix. I go to a specific place because I know that I like the content of their pizza and the way that they make it. In the same way, your attendees are coming to your webinar for the content that you have to offer and the way that you offer it.

If you haven’t already created a webinar, you’ll want to decide on the software to hold a web conference first. Once you’ve finalized the software, you can begin to put the pieces of your webinar’s content together by following these five simple steps to ensure that your content meets the mark and your subscribers leave the session happy that they purchased your webinar!

1.) Know your audience.

  • If you’re lecturing NASA scientists, you can pretty much skip the fluff and beef up the content with more analysis and scientific research findings.
  • If you’re creating a session geared for Girl Scouts, you’ll want to include more things that they can relate to.

2.) Decide on your approach.

  • Do you want the audience to sit through the entire session or do you want to include short quizzes and test sections?
  • Do you want to be more informational and provide a lot of data or conversational and more relaxed? Which approach fits your audience better? Can you customize it to fit their needs?
  • Once you know what style approach you will be using, it is much easier to create a consistent webinar that exudes professionalism. There are many, many bad webinars out there that could easily be avoided if the webinars had only been consistent in their approach from start to finish.

3.) Structure your time well.

  • If you told your audience that you would be discussing XYZ in the webinar, make sure you don’t gloss over XYZ and skip over to ZZZ. I’ve seen this happen too many times and have been completely disappointed when this happens. Not only do I feel cheated out of my time, but I feel betrayed by the bait-and-switch method that seems to run rampant.
  • If it takes ten minutes to explain a key area, do not take more than that time to explain it. You want to engage your audience and keep them at the edge of their seats wanting more!

4.) Groom your content.

  • Are some areas too wordy and others lacking in content? Take time to comb through your presentation and cut out the clutter while beefing up the lean parts.
  • Does your outline convey your actual content? We often think that we have everything perfectly compiled only to discover that a key element was never included. A scan between your actual content (webinar) and your outline will help you get that 1:1 match.
  • Do your images and illustrations match up with your topic?

5.) Is your content engaging to your audience?

  • If I am going to sit down and watch a webinar that I paid decent money for, I must be looking for specific content that will help fill my needs.
  • Have you created the content that adequately satisfies my need (ie, my need to learn how to sew from your created webinar)?

The above are a great starting point when beginning to look into creating a webinar that has lasting results. No only will you come across as more professional, but you will also service a niche group that could potentially return time and time again.

Benjamin Baker is addicted to writing! He is a research hound and fills hard to find searches. He enjoys playing his guitar and spends his free time camping and fishing. He recently discovered and is starting his own webinar mini-series on how to fish. He is happily married and is the father of 3 growing (and busy) teenagers. He lives in Denver, Colorado with his wife and kids.

How to Use Webinars As A Lead Generation Tool



A webinar is a great tool for businesses to help grow their businesses.  It’s a shame that more companies don’t utilize this medium to educate their target audience on their products/services.  Most companies today are using webinars to educate their internal team and offer sales training.  It eliminates travel expenses by not having to fly in employees to one location for product training.  How many times have you attended a massive sales training seminar in an upscale hotel?  This is something that we should start seeing less of over the next few years.  If companies are smart….they will take the money spent on these events and put it towards engineering and additional marketing programs. The biggest benefit of a webinar, is that your audience can attend a webinar from the comfort of their own desk without leaving the office.  The cost to the company is minimal.

Why are most companies not using webinars as a lead generation tool?  This is a great way to spread the word about your products/services without spending a fortune.  The ROI can be high if companies utilize this medium the right way!

Major Benefits of Webinars:

  1. Attendee List –You can communicate with past prospects, new prospects, and current customers by inviting them to a webinar. It’s a great way to remind them about you!
  2. Credibility – By hosting a webinar on a particular topic…it makes you the industry expert and gives the company credibility as being the spokesperson.  It’s important to get knowledgeable presenters who understand the target audience and how to speak to them.
  3. Webinar Invitations – You can create an upscale email or direct mail invitation and send out to your in-house database.   This is a great way to get in front of your customer or prospect and show that you know the industry. Also…people like to receive free information.  It’s a great offer as part of a direct marketing campaign.
  4. Follow-up – All follow-up should be made within 2 days of the webinar.  All attendees should receive a thank you email.  You can send a link to the archived version of the webinar to the people that registered…. but did not actually attend the webinar.

Webinars can be an effective way to grow your business and increase your profits.  It’s important to give your prospects a presentation that keeps their attention.  Also, interaction is important where participants can type their questions during the webinar session.  A Q & A Session at the end of the session is a great way to keep your webinar interactive.   It is important to know your webinar layout before you begin. This includes what you anticipate on covering, what your objectives are, the format, the length of your webinar and so forth.  The typical length of a webinar is 45 minutes with a 15 minute Q&A session at the end.  Also, the timing is important.  Since you will have attendees from the east and west coast…2:00 p.m. EST is a great time to hold your webinar.

Promotion is crucial to your webinar’s success.  A great way to promote your webinar is through social media sites, direct mail, email, and banner ads.  It makes a great Call To Action for your campaign.  It’s time to add webinars to your marketing tools and start reaping the benefits today!


Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit: or call 631-846-1558


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