How Modular Booth Designs Increase Trade Show Portability

nimlok modular trade show displayConsidering the time and money that businesses pour into their trade booths, it makes sense that the trade booths would be designed with longevity in mind. After all, why invest hours on top of hours, or thousands of dollars, into designing and/or buying your booth if it will only be used once? You want to make sure your booth looks professional and that it will meet all of your company’s needs. You want it to attract customers, but it is also important that it be easy to set up and take down, that the complicated logistics of transporting it do not outweigh the benefits of using it in the first place. Modular booth designs are a great option for many businesses, largely because they are so portable. But there are other benefits to modular designs as well. Let’s review some of these benefits.

Great portability

Let’s face it: not every booth representative is also a handyman. In fact, most are not. So why do companies sometimes expect their employees to know the intricacies of setting up and taking down a trade show booth? Modular display booths are built to go up and come down quickly and easily, without the need for complicated tools or expertise in carpentry. A booth that can be quickly disassembled saves your employees a lot of hassle, stress, and time. It also makes it easier to transport the booth as smaller pieces, requiring lower baggage fees or less room in the trunk of a car.

Display flexibility

Another benefit of modular booth designs, closely related to portability, is that modular booths are scalable – that means that you can use only a small part of the display booth when you do not need the full-size kiosk, or when you have two conferences the same week and want to have booths at both. This can also be very helpful for adjusting to different space requirements. Some trade shows will allow you the space for your whole booth, others will only allot you enough room for half. Using a modular display lets you scale the booth to the size you need.

Saving money

Many businesses shy away from modular booths because they have a higher sticker price. But the truth is that this needs to be viewed as investment: spending more upfront will save you money down the road. Instead of buying multiple booths for multiple shows, you can buy one booth for use at a number of different shows. You will also save money on transporting the booth, making it an even better investment. Finally, the time you and your representatives save in taking the booth apart and putting it back together also should be viewed as a saved cost. Time is money, after all.

Functional flexibility

Besides being scalable in size, many modular booths are also flexible in their shapes. Many can be reconfigured or reorganized to fit into odd floor spaces. Depending on your needs, you can make a booth that is wide open or a booth that is enclosed and intimate. This will come in extra handy if you want to open your booth to the public for part of the day, and then close it off to only specific kinds of potential customers later in the afternoon.

Modular booth designs are a great way to save time and money while making your booth more flexible.

About the Guest Blogger:

Justine Savage works at Nimlok, a company that provides custom trade show solutions, including modular trade show displays.


Making the Most of a Trade Show

Promotion of a trade show event can be crucial to its success. This is best explained  in the following video by Bill Corbett, owner of Corbett Public Relations, Inc. and Digital Brand Marketing’s resident PR expert.

There are certain aspects to trade show events that are similar whether one is exhibiting or attending. There are other things that are clearly different. In my opinion, they are not nearly as  important as the shared aspects. The rest of this post will focus on the details of trade show ‘who, what, why and how’.

a trade show booth created by the Godfrey Group

A trade show booth created by the Godfrey Group © the Godfrey Group

If one is an exhibitor, he and/or she stands ‘behind the table’ of the display booth. A person, or group of people set up a display and ‘man’ the booth for the duration of the exhibit, handing out literature, talking with visitors and gathering their information.

The visitors or attendees walk around the venue, visits the booths, stops to gather information, talks with the exhibitors and attends the seminars.

Once can also be a speaker or part of a panel of speakers. There are many outstanding seminars at trade shows. They can be extremely educational filled with the latest technological information. There can also be opportunities to make contacts and connections.

the speakers at Trade Brooklyn

The speakers from dbmei at Social Media Action Camp, from left to right, Bill Corbett, Craig Yaris, Bssil Puglisi and Jeff Ogden.

Businesses will also pay to be sponsors. They participate in a variety of business categories. Sponsorship provides businesses with visibility and other perks. Sponsors can range from local businesses to rather large and well known corporations. Businesses do not have to attend the event to sponsor it.

Trade Show Sponsors

A visual of trade show sponsors at Trade Nassau on April 25, 2012 at the Chateau in Westbury. © Cardinal Trade Group

Why do businesses and business people participate in trade shows?

The Value of Trade Show Graphics ©

• to look for business
• to promote themselves
• to make new contacts
• to gain visibility
• to educate and be educated
• to demonstrate what they do or sell
• to share information and learn new things
• to network
• to find vendors

Whichever side of the table one is on, exhibitor or attendee, there is a necessary reciprocity for the trade show venue to work. These are probably the most important qualities on both sides:

• openness to unplanned opportunities
• friendliness
• helpfulness
• giving and receiving something of value for free
• generosity of spirit
• sense of community

I have participated in trade shows for many years and in varying industries. I have been on both sides of the  ‘display booth table’. To me the bottom line is, for the period of time that a trade show is happening, everyone involved in it is part of that community. This includes the attendees, exhibitors, speakers, sponsors, organizers and even the staff of the facility where the show is being held.

A photo taken at the LI Multi-Cultural Fair

A photo taken at the NY Multicultural Business Expo with from left to right, Basil Puglisi, founder of dbmei, Alison Gilbert, a dbmei blog author and Marc Neuwirt, owner and organizer of Expos Your Business. © Expos Your Business

The more we initiate things, starting with a smile, a friendly hello and a handshake, the better the results will be for everyone. It is that simple. The next time you are at a trade show, in whatever capacity, remember just this one thing. You will be amazed what a great time you have and how well things will go.

A collage of trade shows and other activities involving Digital Brand Marketing

Our cover photo montage composed of trade shows and other activities involving dbmei.


Alison Gilbert is the Digital Age Storyteller. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz. Located on Long Island, New York, MARKETING BYTES serves clients virtually everywhere.

Their boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by transitioning from traditional advertising to online marketing. Contact MARKETING BYTES at or call 516-665-9034 ET


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