Too Much Sharing Going On – A Case Study

I share an office with my wife and as I was heading out for a meeting, I noticed she was tagging something in Diigo, a social bookmarking site which allows you to store articles with descriptions and tags for later retrieval. I inquired why she was still using Diigo, and not Evernote to keep track of all things important.  “I never learned to use Evernote,” she replied.  Simple enough reason.

This got me thinking about why we use certain tools to accomplish our on-line tasks. Be it Diigo instead of Evernote or TweetDeck instead of Hootsuite, what makes a person choose one tool over another?  Why do people not always choose the more highly rated or more efficient tool for the job?

Very often it comes down to time and effort.  My wife uses Diigo and TweetDeck because she doesn’t have time to learn a new tool, and TweetDeck got there first. It’s the tool that, today, requires no extra learning.  After all, social media isn’t her business.  While she’s using it for business, if one tool does the job, why look at another?

One of the things that we social media people have a hard time understanding is that not everybody embraces the available tools for connecting with the zeal that our community does.  When I probed my wife’s social media habits further and inquired whether she shared the articles she saved to Diigo, she said no.  No? “Why,” I asked her and her answer surprised me more than I expected.  Very calmly she replied, “There is too much sharing going on.”

Really???  Too much sharing?

She went on to explain that her business Diigo group only had a few followers, and that her intention was to reach a wider audience.  That is why she shares to Twitter and Facebook, and not to LinkedIn.  There was no real purpose to sharing to her Diigo group. In her mind, it was more efficient to send an email newsletter summarizing her favorites.

So, have we reached a limit to the amount of sharing we are going to tolerate?  After all, for small businesses, they can share to several social networks, including:

(check out the Big List of Social Bookmarking and Networking Sites on Squidoo)

 

So, how much is too much?  As you saw from the conversation with my wife, too much is going beyond Facebook and Twitter.  But, maybe your target audience is also on LinkedIn.  Then you have no choice but to be available there, as well.

The moral to the story is simple – share where you reach your audience.  Because, after all, you can’t share everything everywhere.  It’s just not possible.

Where are you sharing?  Where have you been most effective?

Social Bookmarking Sites explained:  Social bookmarking sites allow users to organize, manage and store any resources that they discover on-line.  It is like an on-line filing cabinet for everything internet.  They do work very similar to Evernote, in that you add websites to your account, and can tag them with keywords and descriptions, which are then searchable.  Evernote has an advantage, in that you can send items from your e-mail, desktop computer, smartphone, or tablet.

Sources:

 

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

A Revolutionary Approach to Start-Up Social Media

At thіs advanced stage оf Social Media development, mоst wоuld agree thаt major companies hаvе embraced thе nеw opportunities wіth gusto аnd success. Fеw experts wоuld dispute thе fact thаt companies lіkе Ford аnd Starbucks аrе ahead оf thе Web 2.0 power curve. Іn fact, іt соuld bе argued thаt Social Media іs reinventing thоsе companies, spurring enormous innovation, nеw products, аnd renewed market strength.

The last time I blogged here we discussed a strategy that should allow any fresh start-up to establish themselves on the social media field with 7 Weeks to Establish a Start-Up Social Media Presence for Your Business. Before that we had gained a new perspective with the basics of understanding social media marketing. But whаt аbоut thе small businesses – thе lone entrepreneur wіthоut thе capital аnd thе staying power tо experiment wіth Social Media? Whаt аrе hіs options аnd prospects? Аnd реrhарs mоrе importantly, іs thеrе а viable opportunity fоr thе sole entrepreneur tо break оut оf thе pack wіth а creative аnd revolutionary approach usіng Facebook, Twitter, StumbleUpon оr thеіr countless counterparts?

Brush up on your understanding of what social media marketing presence really means in this 2-minute video.

Try to remember the Social Presence Theory mentioned in the video above and you should do pretty well for yourself in the start-up phase.

Is Zuckerberg the Leading Social Media Revolutionist?

Like thousands оf оthеr interested moviegoers, І fоund mуsеlf іn а rapt audience watching Тhе Social Network again rесеntlу. І wаs fascinated; nоt bу thе intriguing story оr masterful screenplay, аnd nоt bу thе surprisingly diverse demographic оf thе audience; but rаthеr bу а subtle message wіth huge implications fоr thе small entrepreneur.

Image representing Mark Zuckerberg as depicted...

Image via CrunchBase

Mark Zuckerberg, thе Harvard genius аnd founder оf Facebook, bесаmе thе youngest billionaire іn history, nоt thrоugh business acumen but nеаrlу bу accident. Ѕоmе wоuld sау dumb luck. Whо knоws whеrе thе truth lies? Іt іs, аftеr аll, а Hollywood production nоt а documentary. Вut thе оnе unmistakable theme оf thе movie fоr mе, wаs thаt аftеr twо hours оf watching І wаs left wіth thе sаmе question thаt wаs bothering mе whеn І threw it in the DVD player. “Ноw саn thе typical small business usе Social Media fоr sіgnіfісаnt sales growth аnd predictable profits?”

Of course, undеr thе perfect set оf economic conditions, wіth а spark оf genius, hubris аnd аvаіlаblе venture capital, thе nехt Zuckerberg саn invent thе nехt Facebook. Вut, whаt аbоut thе average businessman оr woman whо іs simply trуіng tо usе Social Media tools tо sell products оr services?

The Ultimate Social Media Innovation

The Ultimate Social Media Innovation - Barring а sudden flash оf brilliance, thе answer fоr thе entrepreneur іs а decidedly unglamorous combination оf creativity, persistence аnd hard work. Аs І hаvе sаіd frequently оn thіs blog, Social Media іs simple, but іt іsn’t easy.

Creativity – Оvеr thе lаst year, І hаvе tweeted thousands оf articles frоm thе best thinkers іn Social Media, but wіth fеw exceptions from top-notch innovative talents, thеу hаvе bееn а rehash оf whаt wе аlrеаdу knew. Formulas exist fоr thе successful building оf а large Twitter fоllоwіng, but fеw smaller entrepreneurs саn claim notable sales success frоm Twitter followers. Facebook hаs proven effective for start-ups, but often оnlу whеn Facebook ads аrе usеd tо generate nеw business, аnd whіlе financially reasonable, thіs іs stіll а luxury fоr mаnу entrepreneurs. StumbleUpon саn generate windfall web traffic, but оnlу wіth immense effort.

Creativity саnnоt bе taught аnd іt іs іn short supply. Researching thе existing ideas оf оthеrs іs nоt thе solution еіthеr. Аll оf us-the entrepreneurs, thеіr stakeholders аnd advisers must spend time creating solutions thаt аs уеt dо nоt exist. In short, mоrе creative solutions must bе fоund bеfоrе thе typical entrepreneur will realize thе level оf success experienced bу thе large companies.

You can take a few lessons away from mind mapping sessions if you are desperate to formulate some new ideas. A quick Google search will likely show you several free mind mapping tools, you could also use a variety of chart graphing capabilities such as those found in Ms Office or Open Office tools.

Persistence – Еvеn аs wе develop nеw solutions, success will оnlу соmе wіth muсh trial-and-error. Тhеrе іs а proverbial pot-of-gold аt thе еnd оf thе Social Media rainbow, but іt can be very elusive for some. То find іt аs аn entrepreneur demands а lengthy period оf sustained effort, requiring persistence.

Hard work – Еvеn Mark Zuckerberg spent countless hours pounding аwау оn hіs computer. Іt іs а long-lived cliché, but thеrе іs absolutely nо substitute fоr hard work.

Our job аs professionals – Аs professionals, wе must view еvеrу nеw Social Media campaign wіth renewed creativity, lооkіng fоr nеw аnd innovative solutions. Wе must persist untіl оur customer’s goals аrе achieved. Аnd wе must nеvеr shy аwау frоm thе vеrу hard work thаt will аlwауs bе nесеssаrу. Аbоvе аll, іt shоuld bе оur quest tо find nеw аnd productive tools tо assist thе entrepreneur. Оur combined expertise shоuld bе focused оn helping thоsе whо аrе lеаst аblе tо help thеmsеlvеs.

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

StumbleUpon’s New Front End Approach

StumbleUpon is a very popular social media sharing and aggregation site with over 20 million users. They recently launched an immense user-end overhaul that changed pretty much everything about their site.

Though they have just recently removed themes, groups, and blogs from their site, the new changes seem focused on directing users away from the site and back to using their toolbar, whether they have the iFrame or installed versions.

Direct Link Removal

One move that seems to have surprised many in the industry is the removal of all the direct links that point to content sources from within Stumbleupon. Now there is a single button for ‘Stumble This’ that when clicked transfers the user to an iframed version of the chosen content.

This reason behind the controversy is that now that all content from the site is iframed, once logged into the StumbleUpon system, there is no way to remove the toolbar, always leaving you in the iframed version of their site.

The Reaction

Although a bit before the change was launched, StumbleUpon employees discussed how happy they were that their pages had high SEO value for content owners, it seems they may not feel that way anymore.

Rebranding?

Although this may be a part of their larger re-branding plan, forcing users to browse in iframes may not be the best move yet. Before, users could simply X out of the StumbleUpon frame if they wanted to visit a site directly. Now viewers are forced to browse within the frame. Once logged out of the site, the toolbar is easily X’d out, which leaves many users wondering how useful the new change really is.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Is Social Media the Cure for Writer’s Block?

The growing world of social media means that everyone is now a writer. There are status updates on Facebook that could rival a short story, and the creativity required in order to twist that status update into 140 characters on Twitter can rival that of a poet, indeed inventing a new phrase, “twaiku”. These new ways of communicating have not only made everyone a writer, but they’ve opened up new doors of inspiration for working writers.

As a freelance writer, I spend a lot of time writing for various websites and blogs. There are times when the subject is dealt to me, but most of the time it is my job to think of a new and original idea. Aside from my freelance writing, I also write two blogs. And as any writer knows, it takes a lot of creativity, imagination, and determination to spend your days constantly writing about fresh, original subjects.

In Steps Social Media…

Just like so many other procrastinators, Facebook, Twitter, or some other form of social media often distracts me while I am trying to do my work (writing). Rather than hindering me, though, the updates and information I read on social media often inspires ideas for later.

Facebook as a Resource

One of my jobs as a freelance writer is to complete articles on various subjects. These subjects are usually out of my general-knowledge-range and require some research to complete. In some of these instances, I’ve begun using Facebook as a source. I recently was called upon to write an article on Global Warming, including facts. One of my Facebook friends is constantly posting news articles and videos dealing with global warming, so I utilized these posts to my advantage when writing the article.

Facebook, Twitter, and StumbleUpon as Inspiration

Writing for your own blog can be very rewarding, but it can also be stressful if you want the blog to be successful. A successful blog is one that is always fresh and has something different than other blogs. They require a lot of work and new ideas for posts daily. I keep a list of ideas that I’ve come up with, but when I get stuck, I regularly flip through Facebook, Twitter, StumbleUpon, or any other social media site to get some sort of inspiration. I recently wrote about an article that a friend posted on Facebook, was inspired by a photo from StumbleUpon, and am continuously adding ideas to my lists from information I see through social media.

While the Internet evolves, it’s important for an internet-focused writer to evolve, too. Finding new areas of inspiration and information is one of the most helpful and rewarding ways that a writer can become and stay successful. Luckily, with the way that social media is constantly moving, there are no shortages of subjects.

Author:

Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com.

Sources:

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

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