The Path Less Taken: Google+

We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed that the average Google+ user spends a total of 3 minutes on the site monthly. This compared to Facebook’s 405 minute average and Pinterest’s and Tumbler’s 100 minute average demonstrates Google+’s deceptive shortcoming . However, the reason marketers are turning their attention to this social networking platform is because Google+ is imperative in the world of social media and SEO, and here’ why.

Social Web Experience

Google+ is so much more than a social network as it gives users something new: a complete social web experience. Unlike Facebook and Twitter, Google+ implements all of the services of Google into its social network: we’re talking Google Voice, Google Shopping, location filtered Google Search Engine Results, Google Video, photo sharing, and the list goes on. Google+ isn’t just about connecting with friends, it’s about connecting with the world. And in that connection, users share their personal and commercial experiences with the world, offering market researchers huge opportunities. And because Google+ is more than a social network, it is attractive and convenient to users. According to, this is evident by the fact that by January 2012 Google+ was boasting 90 million active users worldwide, making it the 4th largest social networking platform in the world; and of course, one must take into account that this success comes only 6 months after the social network’s beta version was released.

Impact on the World of SEO

Two things make Google+ more important in the world of SEO than any other social network. First, because sharing and endorsing commercial items is both convenient and appealing to users, they are driven to participate; they this by utilizing Google+’s “+1” button. Through this utilization, users not only share public endorsement of products, services, websites, and the like on Google+ and websites, but through Google’s search engine; user’s Google+ friend’s +1 recommendations, if relevant, show up in their Google searches. Not to mention that the +1 button has been implemented into all results on Google’s search engine result pages; this is a big deal considering that Google holds more than 66 percent of the search engine market share, according to

Second, because everywhere we look features the +1 button, this means something big to SEO. Think about it. Google operates the majority of the search engine market. Millions of people flock to Google to query searches every day. Google+ and Google+1s directly affect SEO. Google owns Google+. Therefore it isn’t a far leap to assume that Google will give Google+ more weight in its algorithms than other social networks. So, put quite bluntly, anyone hoping to utilize SEO is completely and hopelessly dependent on Google and its secret algorithms.


Amber Paley is a guest post and article writer bringing to us information on why many marketers are turning their attention to Google+. Outraged by the prevalence of elder abuse in the U.S., Amber spends much of her professional life writing educational articles to help those affected by elder abuse find a good nursing home abuse lawyer. Amber’s social profile can be found at


Empire Avenue Missions for Increased Social Engagement

Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and rewarded for participating in social activities. In the past this has meant:

  • Sharing and trading ‘stocks’ on individual users
  • Participating in group discussions
  • Earning increased value through usage of your integrated social media networks

While we were all happy playing in the social network stock market, Empire Avenue developers were working hard to give us even more opportunities to create our own fun social engagement opportunities.

Empire Ave Missions

Empire Avenue has implemented Missions for their users. Stockholders can now create missions that require the user to carry out a social networking activity. So how exactly do you create an Empire Avenue mission?

Once you have the hang of creating missions, you may wonder what benefits you can enjoy by using them.

  • You can build brand loyalty among existing fans
  • You can drive web traffic to your website, Fan Page and more
  • You can attract new followers and increase your audience
  • You have a fun way to do all of the above

Currently, Missions are still in the beta testing phase. However, if you want to try out a mission of your own, simply request access to create your own mission.

Check out what some of Empire Avenue’s current users have to say about their mission system.

“Shareholder Missions increase engagement beyond what can be accomplished in even the most entertaining conversations over stock transactions… Very powerful and compelling new feature.” – Kevin Strehlo, (e)MARATHON


“I was honestly surprised that offering rewards yielded a far greater amount of engagement from the same audience.” – Chris Pirillo, (e)PIRILLO

Take the time to request and create a mission of your own and see for yourself how much fun you can have while increasing awareness and social engagement for your brand.


@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.


Our Idols are Only People

I think it is fairly obvious that I love social media.  I think it is one of the great equalizers.  We are all equal, whether we are friends or followers, no-one is better than anyone.  We are all free to share information and have a worthwhile exchange of ideas, at any time of the day or night.  There is always someone there to offer advice, opinions, or to act as a sounding board.

Really, social media is amazing.  We are free to follow anyone on Twitter that interests us, from celebrities to me, following is free.  And, unless you are really spamming someone or being vulgar, you won’t get un-followed.

But what is even better about social media?  The way we have access to people we never had access to before.  One of the first books I read was David Meerman Scott’s The New Rules of Marketing and PR, and after reading the book, I posted a review (although it is no longer on-line), and Tweeted it out using his Twitter handle (@dmscott).  Well, wasn’t I surprised when I received a response, thanking me for reading and reviewing his book.

Really?  David Meerman Scott just thanked me?  Personally?  It was amazing.  I had the ear of a published author.  A new idol of mine actually spoke to me.  I felt like a little kid, meeting Batman (I will actually get to meet Mr. Scott at the Social Media Action Camp on February 16, 2012).

Social media, and Twitter in particular, gives us unfettered access to our heroes, our idols, like never before.  It is amazing how I may not be able to get Mr. Scott on the telephone, or get an e-mail answered, but a tweet?  No problem.  That mere fact makes me feel a little more important.  After all, Mr. Scott spoke with me.

And this was 2 years ago.  Fast forward to today, and the feeling is still the same.  On January 4th, I published a blog, Take the BS Out of Social Media – A Review of No Bullsh*t Social Media, and tweeted it out.  No mention of any author at all.  Well, a friend of mine tweeted it directly to one of the authors, Jason Falls (@JasonFalls), who read the review, commented on it, then tweeted it out with a thank you, and cc’d his co-author, Erik Deckers (@edeckers).  And, guess what?  Exactly!  Erik also commented on the blog.  And re-tweeted!

It still amazes me that celebrities, authors and scholars are so readily available to us on Twitter.  I can’t call them, e-mail them, or visit, but I can tweet them, and get a response.

Social media is amazing!  It has turned our idols into people.

And if our idols can act like you and I, why can’t we, as business owners, engage our clients on a consistent basis and in an authentic manner?

How are you using Twitter to engage your idols and customers?


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


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