Facebook Takes on Google with Graph Search

Introducing Graph SearchEver since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me empty-handed.  I always looked to Google to find exactly what I was looking for.  Despite the recent article outlining a great Facebook search “trick” earlier this week (see Facebook Introduces ‘Graph Search’, but this Search Secret Already Helps Marketers), Facebook really had no handle on search.

Now, that all changes.

What is Graph Search?

Graph Search allows users to search for anything connected with them through their “social graph”.  This new search tool basically searches through everything you have ever done on Facebook, and everything your friends have done and shared publicly, and answers your search requests with that information.  Facebook is going to give you the exact information that it thinks you want, based upon your connections within the site.

For example, if you search Google for restaurants, you will get many pages of restaurants that may or may not fit what you are looking for.  Search Facebook for “restaurants my friends like” and you will get very specific results, based upon your friends “likes” and comments.  Based upon the theory that we “trust” our friends on Facebook, these results will more likely result in a purchase, or a visit.

This is great for business.

If you are a small business with an optimized Facebook page, and lots of connections, Graph Search will customize results to the individuals that are searching based upon their connections, and not any SEO tricks and not based upon the popularity of your site.

More importantly, as research has shown, consumers are 71% more likely to choose a product or service when a friend recommends it to them within social media (see Consumers 71 percent more likely to buy based on social media referrals).  Word of mouth marketing is alive and well!  Remember, people do business with people that they know, like, and trust.  And, if a Facebook friend has used, recommended, or “liked” a business, there is an inherent level of trust in that recommendation.  And, that is the information that will be served through Graph Search.

In addition, businesses with a physical location may benefit most from Graph Search.  Especially if they encourage people to “check in” to the location.  This will provide Facebook more information to provide your friends searching for similar businesses.

In order for graph search to meet its full potential Facebook business page users will need to make sure that their information is complete, including the address, and make sure that the category your page is in is the correct one for your business.  You don’t want your jewelry company being listed as a non-profit, now do you?  The more information you provide on your business page, the more accurate the search results will be.  In addition, the more people that check-in or “like” your page, the more likely it will show up when searched for.

How do I get Graph Search?

Right now, it is only in beta, but you can apply for Graph Search by signing up for an invite.  I signed up two days ago, and received my Graph Search today!

So, are you impressed?  Does this fill a need you had?  Will you use it?  Let’s discuss it in the comments!

 

Resources:

Introducting Graph Search

Facebook Graph Search: The Experts Speak

Is This The Facebook Search We’ve Been Waiting For?

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement

How Graph Search can help users see the world through different lenses

How Facebook’s Graph Search Impacts Small Businesses

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Top 10 Stories on Digital Ethos for 2012

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy —  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy —  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants —  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits —  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Facebook Changes Privacy – For the Better?

Facebook Banner PrivacyThis past Wednesday, Facebook unveiled changes to their privacy settings, and as usual, this has caused quite a stir amongst their 1 billion users.  But are these changes something we should worry about, or is Facebook making our privacy a bigger part of their plan?  Only time will tell.

For now, we are left with the changes that will be occurring over the next few weeks, as they roll out to their full membership.

And, what are the changes that we will see?

Most importantly, members will no longer be able to hide their profile from Facebook’s search function.  Until these changes take effect, users who didn’t want to be found via Facebook’s own search function had the opportunity to “hide” themselves, so that they would not come up when people searched on their names.  According to Facebook, this was not a feature that was well-known or used by a large percentage of people (“a single-digit percentage”), however it was available should people want the benefits of Facebook without being “found”.

Another change will be a refreshed Activity Log, which is where you can review all posts, comments, likes, and shares you’ve made since you joined Facebook.  Now, there will be more information about your personal data, photos and status updates spread across Facebook.  In addition, they are rolling out a new Request Removal Tool that will help you ask people that have uploaded photos of you to remove them.

In addition, Facebook will be providing information about content you have chosen to hide from your Timeline, and whether that information may still appear in other news feeds and searches.  This is especially helpful if you have shared something and later decide to remove it.  This new notice will show you who else may have shared the content, and where it is still visible.

The final change will be the context menus where privacy settings will live.  Currently, the settings are spread about several different menus, depending on what content you are looking to secure.  Going forward, the privacy settings will be called Privacy Shortcuts, and will be a single, organized menu where adjustments can be made.

All of these changes, except our ability to hide our profile, will make it easier to control what is seen and by whom.  And Facebook is taking an active role in helping us see where our content is visible, including pictures and videos.

What do you think of the changes?  Are they for the better?  Worse?  Does it matter?  Let’s talk.

 

Resources:

Facebook Changes Privacy Settings

Facebook Changes Privacy Controls, Forces Users to be Searchable

Here’s What the New Facebook Privacy Settings Will Look Like

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Pay With a Tweet – Buying with Influence

Pay with a tweetHappy Thanksgiving and Black Friday.  What if we could pay for our Black Friday purchases with a simple tweet (or a like)?

Although we can’t pay for our fancy new DVD player simply by tweeting, a new company aptly called “Pay with a Tweet” has started a new service where anyone who is trying to grow their reach can offer their products for the simple price of a tweet.  They call themselves the “first social payment system” where “people pay with the value of their social network.”

Their premise is very simple.  Simply create a “Pay Button” on their site, where you enter the name of the file to be downloaded, the location (they don’t host files), the tweet you want, and the shortened link to include with the tweet.  They provide the code for your new download button.  That’s it.  Then when someone tries to download your item, they first need to send the tweet you have prepared.  Nothing more.

And big brands are getting on board.  Kellogg’s used this service in a “Tweet Shop” Kellogg's Tweet Shop Menuto launch its latest Special K range of cracker crisps in Soho, London.  All you had to do is visit the store for your “free” package of chips, and tweet out that you were doing so.  They even displayed the tweets on their “tweet wall”.  Kellogg’s gets your influence, and you get products.  It seems like a “win-win” for everyone.

But, is it ethical?  This isn’t a question I could answer, but in my opinion, it is.  All you are asking people to do is tell their network that you received the item.  Although many people may feel that this is an implicit endorsement, it is no different than people following brands on Twitter or liking them on Facebook.  After all, by liking a brand on Facebook, we are telling our network (we have an average of 229 friends, according to Pew Research Center) that we trust that brand.  Is paying with a tweet any different?  And this may just be the perfect way for local musicians to get their new music to the ears of more people, or a great way for a new author to get his books into the hands of people he may never have been able to reach.

In the end, all we are doing is asking people to leverage their network to help.  And isn’t that what social media is all about?

What do you think of this new marketing tactic?  Will you give it a try?

 

Resources:

Pay with a Tweet

Brilliant. Kellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho

Pay With a Tweet – Inc. Magazine

Is “Pay With a Tweet” an Ethical Marketing Practice?

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

New LinkedIn Endorsements are Here

Almost since the beginning, LinkedIn has offered us a way to offer recommendations to those people who provide great products or services to us.  In addition, recommendations have always been a great way to build up your credibility for the jobs that you have listed on your resume.  Now, LinkedIn is offering a new way for us to recognize individual talents that people we know and have worked with may have.  This is very different from the traditional recommendation, since there is no way to ask that people endorse you (we can still ask for recommendations).

How do I get endorsed?

The first step in getting endorsed is to actually add skills to your LinkedIn profile.  Make sure that you are editing your profile so you can see the Skills area.  It is here that you will begin adding skills that you think you possess.  As you begin typing, LinkedIn will recommend skills based upon your profile, but you are always free to add additional skills. LinkedIn Endorsements

Be aware, however, that you are currently limited to 50, the number of skills that you can add, and make sure that you have the more important skills at the beginning of the list, so that your connections don’t have to take any unnecessary steps to endorse you.

Finally, the best way to get an endorsement is to give one.  That’s right.  If there are certain people that you would like endorsements from make sure to visit their profile pages and endorse them for the skills that you believe they possess.

Are they useful for college students?

LinkedIn endorsements may be especially useful to college graduates, as well as anyone looking for employment, as there is increased credibility when people endorse you on their own.  In addition, whenever you endorse someone, they receive an e-mail notifying them that they have been endorsed, and it just may spur a reciprocal endorsement.

The Endorsement Advantage

The biggest advantage that these new endorsements offer over recommendations, I believe, is that they are organic.  You can’t request them.  People need to actually take the time and endorse your skillset as it relates to them.

Have you added your skills?  Have you endorsed anyone?

 

References

6 Tips for Using LinkedIn the New Endorsements

Introducing Endorsements: Give Kudos with Just One Click

LinkedIn Debuts Endorsements As A Lightweight Way To Recommend A Professional Contact’s Skills

New LinkedIn Endorsements May Benefit College Students

LinkedIn endorsements offer more credibility behind skill sets

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Why LinkedIn? [Internship]

                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs now and may not be any in the future. Fortunately, there are online tools that can help graduates and undergraduates worry a bit less. LinkedIn is the world’s largest professional networking site. It is said to be the best investment you will ever make in your career. It is used by individuals and businesses for networking, job searching, hiring, and much more.

                Recently, I have started an internship with the company Digital Ethos. They have asked me if I was signed up with the website LinkedIn and were shocked when I said I was not. Immediately I signed up after receiving their reaction. I could see how important LinkedIn was right away. LinkedIn is a great way to establish your identity on the web. With 175 million members worldwide, LinkedIn is clearly a striving network that helps individuals and small businesses to large corporations.  With LinkedIn, you can exchange ideas, knowledge, and opportunities with a broad network of professionals. Your LinkedIn account is the first impression someone gets when they google you, this can be a huge benefit if your LinkedIn account is up to date and well put together. Your LinkedIn page can either make you or break you.

                Signing up for LinkedIn is easy. You simply put in your full name and your email address. From then on, LinkedIn gives you step by step instructions on how to get your account up and running. This includes indicating where you are currently employed and what type of job. Another cool feature of LinkedIn lets you indicate what field you are in. It also asks you where you have been employed in the past and for how long. This can give your future employer a general knowledge of where you worked and what your skill-sets could be. Your education also holds a section on your LinkedIn profile, which can include when you were in high school and in college. If you haven’t graduated from one or the other, it lets you select your anticipated graduation year. LinkedIn has a section called “Summary” which lets other users quickly learn about your background and interests. There is a different area for your skills and expertise which helps potential employers find you when they are searching for a specific knowledge-base. Recommendations on your page can carry a lot of weight.  It lets your colleagues, clients, or suppliers speak on your record. Recommendations are just like reference part of your resume. You’re “snapshot” is like your web based business card. It includes your name, location, education, recommendations, education, past positions, and links to your website. Use this space efficiently and you’ll be sure to catch someone’s eye.

                These days, it is so crucial for not only graduates, but undergraduates, to get their foot in the door of the career world right away. It is very important for young professionals to use LinkedIn for many reasons. Young professionals don’t have a lot of experience, so LinkedIn helps them by providing an answers section. This allows a wide variety of professionals to answer any question you might have about your field or any type of field you may be interested in. Asking and answering questions also helps you build your online visibility. This is essential to making your way to the top. This generation of young adults is said to be the “Digital Native” generation since most, if not all, of their life was spent in front of a screen. LinkedIn lets them continue this sort of lifestyle and it makes it a lot more comfortable to be more productive on the network. Young professionals have little to no experience in the work force. LinkedIn gives them a realistic outlook on their field of interest. You should never let one job define your field. With over 175 million members worldwide, it is easy to network and see all kinds of different sides of your field. You can also check out your fields leading players. You can see how they got to where they are by seeing where they went to school, what they studied, what skills they developed, what groups they belong too, and to whom with they are connected. This will help you obtain a better grasp on your anticipated field you want to join.

                The people who are part of your network are called your connections. A connection can indicate that you know the person well or that they are a trusted business contact. In order to become a connection, you need to be invited and accepted. LinkedIn doesn’t support people in adding somebody that they don’t know. When you want to send someone a connections request, LinkedIn asks how you know this person. The options include colleague, classmate, friend, business partner, and I don’t know said person. If you chose “I don’t know said person”, LinkedIn will not allow you to add them. If you chose any of the other, it will ask for the persons email address.

                LinkedIn narrows down your connections into three different categories. They are first degree, second degree, and third degree connections. First degree connections are the people that you have directly connected with because you or the person sent an invitation that has been accepted. Second degree connections are the people who are connected with your first degree connections. You can contact them through something called an introduction. You may ask your first degree connection to introduce you to your second degree connection. Since you probably don’t know your second degree connection, an introduction from your first degree connection would be the only way to connect with them. Finally, your third degree connections are the people who are connected to your second degree connections. If you want to become their first connection, you have to ask for an introduction. An introduction usually sounds like, “Dear Mr. Smith, Let me introduce you to Mr. John from Company X.” LinkedIn shows you which connection a person is by placing an icon which says either “1st”, “2nd”, or “3rd” connection.

                LinkedIn offers a feature called “groups”. Being a member of a group lets you engage in one on one networking between group members. An advantage is that you can send lnmail for no fee. As a member of a group, you can discover the most popular discussions in your professional group. LinkedIn groups also allow you to follow the most influential people in your groups by looking at the Top Influencers board to see all their group activity.

                Looking for a job on LinkedIn is said to be a whole lot easier than going door to door hoping they are hiring. If you know what company you are interested in joining, simply search for them on LinkedIn’s search bar. The company will have their employers listed and you can network with them and see what they did to be able to work with the company. Eventually, you will be able to establish them as a connection. On the other hand, if you have no idea what company you want to work for, you can search a keyword, job title, or location. Even though the search is much broader, you will still get a general knowledge of what you are looking into.

                It is clear to see that there is a lot more to LinkedIn than just looking for a job in a newspaper. Connecting with people and getting your name out there can also contribute to your success on LinkedIn. If you use your LinkedIn profile correctly, it will become a huge benefit for you in the job marketing world.

Sources:

 

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Back to Basics: Why Facebook? [Internship]

Facebook is an important utility in digital communications that helps people connect with friends, family, and coworkers. Facebook can also make networking a whole lot easier. Statistics show that in July 2012, there were 955 million monthly active users. Approximately 81% of the monthly active users are located outside of the United States and Canada.

 From the start of Facebook, the founders wanted it to be free for everyone. Facebook seems to be the dream place for a company or business to showcase their products, services, and links to their own website for no cost.  Facebook is a great way to brand your name or your company. It lets you share information via text, picture and video. The network also allows feedback on whatever you are offering. Nearly 80,000 sites are using Facebook Connect. By doing this, sites are making personal social graphs portable so they travel along online. It is said that one of the best ways to find a new job is through a friend. Therefore, keeping up with coworkers and the business through Facebook is very important.

Facebook gives you many different options to stay in touch and keep connected with your cliental and future clients. For example, if your company has a big event coming up, Facebook lets you share this by creating an event and setting it public. Since it is a public event, people on Facebook who aren’t even your friend or “fan” can see this and RSVP. Networking is also key. When you register for Facebook and start adding friends, your name, company or brand will be out there, which can create additional exposure and generate interest in connecting. By constantly updating on your page, it will keep your friends or fans connected and waiting for more. If you want the connection to be valuable then make sure what you are sharing is interesting and relevant. Facebook is busiest during the weekdays in the morning. Morning posts have a 37.9% more user engagement than afternoon posts, meaning if you post in the morning you are more likely to have more feedback than if you posted in the afternoon. If you are one of those people who are constantly on the go and can’t be glued to their computer, apps such as “HootSuite” and “Tweetdeck” allow you to schedule the release of messages.

With 955 million users, it shouldn’t even be a question to get involved with Facebook. Facebook can benefit you and your business tremendously. The fact that even other countries are close to surpassing the United States with active users is mind blowing. One would say that Facebook is the easiest way to network and get your businesses name out there. Facebook has made it very simple to organize and design your business page.

Sources

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Social Media and the Non-Profit

On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media for the non-profit organization.  I was joined by some great minds in social media, Jerry Allocca, from Core Interactive (author of Connected Culture and SEO expert), Donna Rivera-Downey from the Girl Scouts of Nassau County (Chief Social Marketer), Ellen DePasquale, Regional Development Director for Constant Contact, and our host, Debbi Honorof, Senior Director of Marketing and Communications Coordinator for Hofstra University.

Some of the things discussed included choosing where and how to engage, how to use Google search and their keyword tool to help improve visibility, and best practices for event marketing.

What information came from the panel?  Here are five tips to get your social media moving in the right direction.

1.  Pick the Right Social Network

The first step in becoming a social non-profit is to decide which network(s) will give you the engagement and results that you are looking for.  As discussed during the panel, the best way to determine this is to ask.  That’s right, go ahead and poll your users by sending out a survey through e-mail, using the polling function on Facebook, and asking Twitter.  If you are not on any of the networks yet, send out an e-mail and ask.  Your donors and participants will drive your engagement, so you are best served by being where they are.  And, it may not always be the network or method that you think it is.  Don’t just choose networks based on size.

2.  Ask your Personal Friends for Help

Once you have decided where you will be engaging, do not be afraid of asking for help in sharing your messages.  Your cause is one that is a passion for you, and you should be willing to share that information with your friends and family.  As they begin to share your posts and information, people will begin to gravitate towards you and naturally share information you provide.

3.  Don’t just take your Traditional Advertising and Make it Digital

Digital and social marketing are inbound marketing strategies that require a different message and different tone.  Traditional marketing is outbound, and directly asks for the donation or action.  Inbound marketing causes donors to participate because of who you are and what you’ve shared.

4.  Incorporate Social into your Website and Traditional Advertising

Make sure that your potential donors are able to donate on their terms.  This means having the ability to donate through Facebook.  Make sure your website/blog is your home base, and that all information leads back home.  Help your potential donors connect with you wherever it is easiest for them.  Utilize social plug-ins on your site, so that they can connect without any extra effort.

5.  Have a Social Media Policy

People make mistakes, and those handling your social media will, at one point, do something you wish they didn’t.  That’s ok.  What’s important is how you handle it, and a good social media policy will help you do just that.  Check out the social media policy of the U.S. Army for a well-written policy, and see how you can implement it into your organization.

Now that you have some basic tools to begin the social media process, the most important suggestion is:  Jump in and get your feet wet.

Really, the only way to determine if social media is for you is to begin.  Take a chance and begin to experiment where you are comfortable, and then jump into the deep end.  Take on Facebook or Twitter.  Connect.  Engage.

How is your non-profit using social media?  What, if anything, have you found works well?  What doesn’t?  I’d love to hear from you!

Author:

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.

Sources:

Photo courtesy of Hofstra University

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Get the WordOut! On Your Social Networks in One Smooth App

With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around the net.

Top-Notch Social Media Management App

This recent social management tool app addition to the market includes a few vitally helpful element that set it apart from the masses. To get a better idea of how WordOut works for you, check out this informative video. The developers of WordOut wanted to make it as easy as possible for users to post on their favorite social networks – and fast. WordOut can be used to post to multiple social networks like Facebook and Twitter, simultaneously.

Although WordOut developers have many more service ideas in the pipeline. For now, some of the highlights are that with WordOut, users can post in the most simplified manner possible with the following instructions:

  1. Write a post or status update.
  2. Choose the accounts you want to post on.
  3. Click ‘send’ and you are done.

In addition WordOut will soon feature:

  1. Instagram Integration
  2. LinkedIn Integration
  3. Possibly Group Email Support

This social media productivity app was created to help users more fully enjoy their social networks while mobile by removing some of the time killers that can come with frequent social media usage. With WordOut, time spent on networks can be less intrusive and free to carry on with your busy day. WordOut is also a fairly basic app that will let you navigate your status or post updates without showing you those popular sports scores you may be hiding from yourself at the moment.

While more full-service Facebook and Twitter apps can require long load times and many clicks to navigate into, WordOut has a very minimal load time and will allow users to update quicker on an uncluttered application and with as little as one single click.

Limited Data/Network Coverage

There are many who still have mobile phone and devices with limited mobile network coverage and data usage. Using an app like WordOut means you can utilize those famous social networks without loading all of the data that can come along with more full-bodied applications such as bandwidth hogging games or extremely busy networks.

WordOut requires iOS5 or above.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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