How Agencies Can Prepare Clients For Success

A marketing agency is typically hired on to help companies achieve their marketing goals and objectives.  What happens when a company has not set any goals and objectives?  How does an agency handle this type of situation?  We have all heard from clients the famous line “We really don’t have a marketing budget”.  How can an agency prepare their clients for success? The first step is discussing the allocation of funds for marketing and setting achievable marketing goals.  Without this step, the client will be setting themselves up for future failure.   The key is to be prepared with the budget, goals, and proper direction.  Clients must have a vision of their brand and where they see the company going in three to five years.

Here are some tips to help agencies make sure their clients are prepared for success:

First things first…make sure they know their brand and value proposition!!!

  • Developing New Logos and Rebranding a company can be a very challenging task without the right information up front. What vision does the client have in their mind as far as the look and feel of their logo? Logo colors and style need to be communicated to the agency so they can deliver what the client wants on the first try.  Communication is the key here.
  • New Collateral– When developing a new brochure or sell sheet for a client, it’s important that the client has all the materials that you will need up front in order to design the piece. Make sure you have the high res version of their logo, high res stock or professional photos, and insight into their writing style.  I can’t tell you how many times we started on a project with little direction from the client and we had to change things over and over due to the client not being prepared up front.  Be specific and ask the right questions. Don’t be shy!
  • New Website – Developing a new website for a client is another challenge and can be a daunting task if you don’t understand the client’s vision.  What is it about the existing website that they don’t like?  Do they want to add features like blogs, chatting, streaming video, etc. to the website?  Ask these questions up front and also find out the budget for the new website.  You would be surprised how many agencies work in the dark with little communication with the client.

Be specific… Do make sure you put in writing the due dates and all the items you need in advance in order to start on the project.  Marketing is not an easy task and can be subject to many people’s opinions.  Always determine up front who will be approving your work and send all marketing materials to one main contact.  You don’t want too many people involved with making changes to marketing materials as it can turn into a circus. The goal is to keep communication strong and build stronger agency client relationships. Keep your clients prepared and you will see a more successful relationship form between agency and client!

Author: 

Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558

Sources:

Imagewww.natebianco.com

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

It’s Time To Upgrade Your Marketing – How to Keep Your Brand Fresh

Why do some companies seem to be stuck in the 70’s and can’t seem to move forward with a new look and feel? I can’t tell you how many clients come to me who have not updated their marketing collateral in 10 years.  Some CEO’s are stuck in the old way of doing things and seem to not want to change. The word “change” scares many business owners and keeps them from updating the company’s brand. Is your company’s logo and marketing materials out of date and tired looking?

Even If It’s Not Broken, You May Still Want to Fix It

The old saying if it’s not broken don’t fix it holds true to many CEO’s who have been running businesses for 30-40 years. These types of business owners do not want to utilize social media and online marketing.  They want to stick with traditional advertising and telemarketing initiatives to drive new business.  However, they are missing out on new ways to promote their business and receive additional leads.  It can be frustrating for employees that are up-to-date on the current marketing trends to convince the CEO to change their ways. The key is to show the CEO valid reasons to change their ways.

Here are some tips to help convince “old school” CEO”s to upgrade their marketing:

English: Creating lifelong customer value with...

English: Creating lifelong customer value (Photo credit: Wikipedia)

Old Collateral – A great way to convince a CEO to change their collateral is to show them a brochure of a competitor.  The new brochures have more white space and are concise.  Developing a new brochure is a great way to rebrand your business and upgrade your marketing.  Costs range depending on the type of brochure you would like to produce.  A simple tri-fold brochure can cost under $1000 to design and printing costs are low.  The style today is more photos and less text..keeping it light and airy.

New Website – A website is the face of your business and should be consistent with your marketing material.  Many companies have not upgraded their website and are using an outdated website.  New websites can be upgraded with flash and new photos that make it look up-to-date.  The cost to redesign a website can be kept low if you provide the photos and content to a website developer.

Trade Show Booth – An old booth design can destroy your brand at a trade show.  It’s important to keep up with your competitors and design a new booth.  Show the CEO’s a competitors booth and explain that it’s important to keep your marketing materials consistent.  The cost can be high for this depending on printing costs…but you will use the new trade show booth at all shows.  It won’t go to waste and is a very important investment.

Social Media Marketing – Show the CEO your competitors page on Facebook and Linked-In and explain that it’s good to have a page as well.  There is no cost to develop a FaceBook page for your business…so there is nothing to lose and everything to gain.  Why not?

The most important item to a CEO is the ROI and if you can show this over time..then you hit a home run.  Set goals up front for the CEO and show him results and you will be a “star”.   Dealing with “Old School” CEO’s can be extremely frustrating..but learning how to work around them and show the benefits of upgrading can be rewarding.  Take it one step at at time and don’t hit them with too much change at once.  The turtle always wins the race!

Author: 

Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558

Sources:

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

Corporate Social Media Summit New York 2012 [Event]

Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to insure your place at this phenomenal social media educational summit.

What Can Attendees Expect from the New York Corporate Social Media Summit 2012?

There are many elements of social media, networking and marketing that attendees will take away from the conference.

  • Attendees will get familiar with methods and tools that can help to create a social media marketing strategy that encourages long-term success for their companies. Expect to learn about how such companies as Dunkin’, AVG, Comcast and others have formulated effective social media structures and how to model a similar strategy that will boost your businesses social brand awareness quickly.
  • Attendees will get the chance to connect and network with over 250 social media pros. This global event already has confirmation from many countries such as South Korea and Norway. This will be attendees chance to rub shoulders with personell from Hyundai, Warner Home Video, RCN, Adobe and more.
  • Attendees will be given the information they need to get ahead of their competition. With social media being a constantly evolving industry, it is imperative to keep abreast of the latest strategies and best practices. At the New York Corporate Social Media Summit attendees will hear from representatives from Boeing, American Express and more.

In its third year, the New York Corporate Social Media Summit supplies an ultimate learning experience in addition to valuable networking experience for the constantly evolving marketing industry. This year’s summit will benefit attendees with 5 new additions that will help business owners learn to address some of the top issues in social media today.

  1. Speakers from Europe will be sharing some of their best practices with attendees. Some of the best brands in Europe are represented and will discuss some of the elements that have led to their success.
  2. Attendees will be able to meet and network with over 250 senior level professionals.
  3. A unique session where the attendees get to set the agenda. This is the time to ask those questions that you have been searching and researching for.
  4. Some of the best service providers around will be on hand to help with solutions to manage your own personal strategies, resources and other financial issues.
  5. A networking opportunity and best practice sharing in a Linkedin group that is exclusively for some of social media’s most experienced figures.

Register Now

Author:@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc.A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Consistency Is Key In Your Integrated Marketing Strategy

Consistency is an important concept in marketing that many companies fail to deliver. It’s the key to success…so why is it overlooked by so many marketing executives?  The answer is that most marketing is fragmented and coming at people from too many different directions. Between TV, radio, print, outdoor billboards, email, direct mail all competing for your attention – consumers don’t know where to look next.   It’s important for companies to integrate their campaigns and not rush launching too many campaigns at one time.

Here are some guidelines to help deliver a consistent identity with a cohesive integration plan:

Select Your Logo, Tagline, & Colors – Keep your colors and logo consistent in all marketing messages. This includes print advertisements, TV Commercials, direct mail, etc.  Your tagline needs to be present on every single marketing piece to drive home what you do!  Be clear in telling people what you can offer them.  However, this is still not full integration.  Integration requires the entire company being able to state what you do in the same manner.  You need to integrate your message throughout your entire organization.

Message Longevity – Marketers tend to be in a rush to meet the next deadline or get the next campaign out the door.  It’s important to realize that integrating your brand takes time. Don’t continue changing the direction of your campaigns. Keep it consistent for years if you need to…….there is no time limit to branding your company.  Don’t lose patience and stop the momentum of keeping the same messaging out there.  The worst thing you can do is confuse people with mixed messages.

Verbiage – Create messages that can be easily understood by your target audience. Don’t speak in terms that people don’t understand. A perfect example would be a company that has technical terms in a print advertisement that would be better suited for engineers.  It’s important to make sure that your audience clearly understands what you sell and how the product will benefit them.  Focus on the solutions you offer to take their problem away.  This should be in every single piece of marketing communication that is sent out by your company.

A perfect time to use integrated marketing communications is during an acquisition. When a large organization acquires another company…..it’s important to have an integrated marketing plan in place. The time right after the acquisition is crucial to branding the new company and making sure people understand how the brand integrates into your own.  An example would be a security integrator who installs security products and just purchased a security software company.  Your marketing message would need to show how this new software company integrates into your existing company.  The security integrator should show how they are working hand and hand to produce the ultimate security solution for the end user.  In my experience, the company that is acquired usually changes their brand image to reflect the parent company. There have been some cases that the brand image was changed over time.  As long as you have an integrated marketing strategy in place that delivers consistency….you will be ahead of the game.

Author: 

Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558

Sources:

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

Boosting Revenue with Social Media

For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom line.

The Noisy Social Media Environment

Social media networks are busy places. Once a user has built up a large friend or fan following, the information can stream by at light speed. There are plenty of opportunities to place ads to garner that extra attention from those who may not be able to meticulously pick through their social media networks information, but still scan it for an overall idea of what the internet world had to offer today.

In a recent release of a study by the Adobe Digital Marketing Team, some statistics may have shown why consumers and businesses may not be benefiting from social media like they could.

  • 36% of tweets with valuable content are swallowed by a more boring majority.
  • 37% of those who do use social media networks say that the ads they see are not very useful.
  • 63% of social community managers spend more than 30 hours per week.
  • 26% spent 41 to 50 hours on their community administration and management.

Account proliferation seems to contribute to the overload currently experienced on social media networks. The Adobe study showed that many companies with over 1,000 employees, had an average of 178 social media network accounts. Not only can this clog up the networks, but it can also make full brand analytics rather difficult to test in some cases. Many social marketers also report that they feel they lack resources. Many of those also reporting that they often struggle to measure ROI, which ironically, does not help for getting new resources.

Measuring Social Success

There are obviously many business, large and small who are utilizing their Facebook fan pages to great benefit for their businesses and brands. Facebook and YouTube both have emerged as leaders in social marketing successes. These two market leaders dwarf their competition with an unparalleled critical difference in terms of time spent by users on those sites.

The study also showed that recommendations from other social users can affect the level of enjoyment a possible consumer may feel about a video.  When it comes to websites and content, the study also showed that users tend to stay logged in more than twice as long when doing so with social plug-ins.

Many other social networking and social media statistics found in the study can also be vital to understanding how to implement

Social sharing increases email click-throughs

CTR without sharing shows up around 26%.

  • Twitter – 5.0%
  • Facebook – 5.4%
  • LinkedIn – 9.6%

People use social networks to find local business

In 2008 4% of consumers reported they used social networking sites to find local business.

  • 2009 –  7%
  • 2010 – 9%
  • 2011 – 15%

Social Drives Sales but Faces Perception Challenges

During a self-assessment of women’s marketplace influence, 73% of young adult women described themselves as influential information sources. It also showed that orders that come in via social media networks are commonly larger than those through more traditional digital means such s email, search engines, or even ad displays. In the same realm, the study showed that social sharing can actually trickle down to orders. A quarter of online shoppers who shop at least quarterly, and log into their Facebook accounts at least once a month have made purchases based on a social recommendation.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

A Revolutionary Approach to Start-Up Social Media

At thіs advanced stage оf Social Media development, mоst wоuld agree thаt major companies hаvе embraced thе nеw opportunities wіth gusto аnd success. Fеw experts wоuld dispute thе fact thаt companies lіkе Ford аnd Starbucks аrе ahead оf thе Web 2.0 power curve. Іn fact, іt соuld bе argued thаt Social Media іs reinventing thоsе companies, spurring enormous innovation, nеw products, аnd renewed market strength.

The last time I blogged here we discussed a strategy that should allow any fresh start-up to establish themselves on the social media field with 7 Weeks to Establish a Start-Up Social Media Presence for Your Business. Before that we had gained a new perspective with the basics of understanding social media marketing. But whаt аbоut thе small businesses – thе lone entrepreneur wіthоut thе capital аnd thе staying power tо experiment wіth Social Media? Whаt аrе hіs options аnd prospects? Аnd реrhарs mоrе importantly, іs thеrе а viable opportunity fоr thе sole entrepreneur tо break оut оf thе pack wіth а creative аnd revolutionary approach usіng Facebook, Twitter, StumbleUpon оr thеіr countless counterparts?

Brush up on your understanding of what social media marketing presence really means in this 2-minute video.

Try to remember the Social Presence Theory mentioned in the video above and you should do pretty well for yourself in the start-up phase.

Is Zuckerberg the Leading Social Media Revolutionist?

Like thousands оf оthеr interested moviegoers, І fоund mуsеlf іn а rapt audience watching Тhе Social Network again rесеntlу. І wаs fascinated; nоt bу thе intriguing story оr masterful screenplay, аnd nоt bу thе surprisingly diverse demographic оf thе audience; but rаthеr bу а subtle message wіth huge implications fоr thе small entrepreneur.

Image representing Mark Zuckerberg as depicted...

Image via CrunchBase

Mark Zuckerberg, thе Harvard genius аnd founder оf Facebook, bесаmе thе youngest billionaire іn history, nоt thrоugh business acumen but nеаrlу bу accident. Ѕоmе wоuld sау dumb luck. Whо knоws whеrе thе truth lies? Іt іs, аftеr аll, а Hollywood production nоt а documentary. Вut thе оnе unmistakable theme оf thе movie fоr mе, wаs thаt аftеr twо hours оf watching І wаs left wіth thе sаmе question thаt wаs bothering mе whеn І threw it in the DVD player. “Ноw саn thе typical small business usе Social Media fоr sіgnіfісаnt sales growth аnd predictable profits?”

Of course, undеr thе perfect set оf economic conditions, wіth а spark оf genius, hubris аnd аvаіlаblе venture capital, thе nехt Zuckerberg саn invent thе nехt Facebook. Вut, whаt аbоut thе average businessman оr woman whо іs simply trуіng tо usе Social Media tools tо sell products оr services?

The Ultimate Social Media Innovation

The Ultimate Social Media Innovation – Barring а sudden flash оf brilliance, thе answer fоr thе entrepreneur іs а decidedly unglamorous combination оf creativity, persistence аnd hard work. Аs І hаvе sаіd frequently оn thіs blog, Social Media іs simple, but іt іsn’t easy.

Creativity – Оvеr thе lаst year, І hаvе tweeted thousands оf articles frоm thе best thinkers іn Social Media, but wіth fеw exceptions from top-notch innovative talents, thеу hаvе bееn а rehash оf whаt wе аlrеаdу knew. Formulas exist fоr thе successful building оf а large Twitter fоllоwіng, but fеw smaller entrepreneurs саn claim notable sales success frоm Twitter followers. Facebook hаs proven effective for start-ups, but often оnlу whеn Facebook ads аrе usеd tо generate nеw business, аnd whіlе financially reasonable, thіs іs stіll а luxury fоr mаnу entrepreneurs. StumbleUpon саn generate windfall web traffic, but оnlу wіth immense effort.

Creativity саnnоt bе taught аnd іt іs іn short supply. Researching thе existing ideas оf оthеrs іs nоt thе solution еіthеr. Аll оf us-the entrepreneurs, thеіr stakeholders аnd advisers must spend time creating solutions thаt аs уеt dо nоt exist. In short, mоrе creative solutions must bе fоund bеfоrе thе typical entrepreneur will realize thе level оf success experienced bу thе large companies.

You can take a few lessons away from mind mapping sessions if you are desperate to formulate some new ideas. A quick Google search will likely show you several free mind mapping tools, you could also use a variety of chart graphing capabilities such as those found in Ms Office or Open Office tools.

Persistence – Еvеn аs wе develop nеw solutions, success will оnlу соmе wіth muсh trial-and-error. Тhеrе іs а proverbial pot-of-gold аt thе еnd оf thе Social Media rainbow, but іt can be very elusive for some. То find іt аs аn entrepreneur demands а lengthy period оf sustained effort, requiring persistence.

Hard work – Еvеn Mark Zuckerberg spent countless hours pounding аwау оn hіs computer. Іt іs а long-lived cliché, but thеrе іs absolutely nо substitute fоr hard work.

Our job аs professionals – Аs professionals, wе must view еvеrу nеw Social Media campaign wіth renewed creativity, lооkіng fоr nеw аnd innovative solutions. Wе must persist untіl оur customer’s goals аrе achieved. Аnd wе must nеvеr shy аwау frоm thе vеrу hard work thаt will аlwауs bе nесеssаrу. Аbоvе аll, іt shоuld bе оur quest tо find nеw аnd productive tools tо assist thе entrepreneur. Оur combined expertise shоuld bе focused оn helping thоsе whо аrе lеаst аblе tо help thеmsеlvеs.

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

Marketing Techniques for Small Businesses That Work

Many people have the dream of leaving their corporate position behind and starting their own business.  However, many never reach their goal of business ownership due to the lack of a real plan.  Owning a small business has many challenges…but if business owners focus on the customer and develop a cohesive marketing plan that reaches their target audience effectively, then they have nothing to worry about.  How do you market a new business?  It all starts with building your business by securing a customer base through the following marketing activities:

Referral Networks – Most people do not see the value of networking.  It’s huge!!  By getting out and mingling with companies in your area…you are building valuable relationships that will set the stage for your business.  By attending local networking events, it helps build your name and relationships without spending a fortune. It’s a no brainer….networking works and should be done regularly.    One relationship can bring in many new customers and referrals.  Think about each person and how many people they are connected to…it’s endless.   Face to face meetings are as important as social networking and needs to be part of your marketing plan for small businesses.

Cold Calling– Who wants to sit on the phone and make phone calls…not me!  But guess what…it works!  By being proactive and reaching out to a targeted list of companies, you are adding to your network.  All it takes is one lead to turn into a customer.   Prior to starting a call campaign, a script should be produced and used for all calls.  You want to call with a purpose and offer something attractive to potential customers.  It also helps you be creative and adapt to various questions you get from your prospects. You will be surprised with the results and how many people you end up building a relationship with.  The best time to call is in the morning before people start their day.  You should dedicate 1-2 hours per day on making calls and prospecting.  There are also classes that offer training on how to make calls and succeed.

Inexpensive Marketing Materials  – A quick flyer that explains what services/products you offer is a great way to spread the message about your small business.  You can print out on your office computer and develop a nice template in Word.  Again….you don’t have to spend a fortune on hiring a designing and going to a fancy printer.  As long as you create a flyer that has the correct messaging for your target audience and great images…you are good.  Also…a unique business card will grab attention. Use a different color or shape.

Free Press– Write a press release on your small business and send it out everywhere!  Guess what…it is free!  You can send to your local press list and even splurge on an online pr site.  It can cost anywhere from $50 – $200 per release…but it’s worth it.   It’s a great way to announce your company to the world.

Co-Marketing – Work with other small businesses to share marketing costs.  You can create a direct mail campaign or print ad together.  Perhaps….your services complement each other.  Be creative and come up with some new offers that are out of the box.  You can offer discounts and bundle your services together.  Also, you can share a booth at a trade show to cut costs.

Seminars:  Create a seminar series on various topics that build your credibility in the industry.  You can host an event at your office or select a venue that wants to bring people into their restaurant.  Schedule events after work and include your target customers.  Seminars are a great way to build your network and business.  It also creates a buzz about your business.

Building a business is a process that takes time and can’t be rushed.  As long as you have an effective marketing plan in place, you will succeed.    The time you put in today will be rewarded tomorrow.  Don’t give up!

Author: 

Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558

Sources:

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

7 Weeks to Establish a Start-Up Social Media Presence for Your Business

Not long ago, I posted an article geared specifically towards helping new or young business owners gain the basics of understanding social media marketing and the most vital points in how to make it work for your business.  On that article we learned about:

  • Communication
  • Collaboration
  • Entertainment

We learned how vital those elements were to how our social media marketing efforts may be received by the general public, possible prospective consumers, and current customers. However, we now hear the words Social Media Marketing or see SMM just about anywhere we look online when it come to searches on how to increase viewers, how to get more business, how to do social media the way that benefits your products, services, and ultimately your consumers, the most.

Start-Up Social Media Marketing Planning

If you are a small business owner, you now have a decision to make about how to begin to utilize social media and networking to grow your business.  There simply are not enough hours on some people’s clocks to even schedule the smallest amount of time to dedicate to this additional element of a business marketing plan. And let’s not even get started on how much capital this may cost your bottom line. But wait, it is really not that bad!

Whether you choose to hire someone to carry out your social media marketing strategy, or try to cover it yourself, at least for now, it is still imperative to understand how the process works. I found a great video by Brian Carter that should help you gain a realistic perspective on how much time you need to dedicate to your SMM plan, how much you should expect to invest in social media marketing at the start-up phase, and the who/what/when and where for the first several weeks of your strategy. In the very least, you can get a new understanding for any costs you may incur if you choose to hire a company or an individual to carry out your plans.

Following Brian’s plan, you should be able to get a good step ahead in your social media marketing plan.

Why SMM is Important to Your  Business

Whether уоu аrе selling products оr services, оr јust publishing content fоr ad revenue, thе efficiency аnd benefits оf social media marketing іs аn unmatched method thаt will help to increase your traffic and profitability over time.

  • Successfully mastered social communities саn bе а great source оf web traffic thаt helps boost уоur ranking аnd add tо уоur аlrеаdу established search engine rеsults.
  • It’s а low-cost/high return business model. Іf уоu dо іt уоursеlf, costs аrе limited аnd thе оnlу time аnd expense уоu hаvе involves hiring freelancers tо dо іt. Ultimately, thе benefits exceed thе cost – іt wоuld tаkе уоu thousands оf dollars tо purchase some of the highest quality links social media offers for free.
  • Social Media optimization аnd marketing nоrmаllу wоn’t interfere wіth аnу methods оf gеttіng traffic tо уоur website as long as you stay focused on the most organic options.

Author:

Joy Lynskey is the Content Manager for DBMEI and the owner of JRL Solutions, a copywriting and content management company based in Bedford, Virginia. JRL Solutions hosts a Freelance Writers Education Blog that is managed by direct and guest posting. Joy is the Content Manager and Editor for Puglisi Consulting Group at Digital Brand Marketing Education. Joy regularly works in SMM via freelance consulting  private clients with their social media campaigns. @joylynskey

Sources:

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

Improved Facebook Advertising Campaign Performance

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social media and plan to increase their budgets. But ROI is not easy to measure with social media. The different metrics will yield different results. Are you doing whatever it takes? Are there some things you don’t know about?

Facebook is the most valuable platform, statistic shoes, with over 15% of the social media marketing business, while rating and reviews, Twitter, LinkedIn and Youtube are there as well starting at about 10%.

Last month, a company called Techlightenment unveiled its new product called Alchemy 2. The company which is a leading provider of Facebook marketing technologies, helps solve traditional Facebook challenges of scale and performance, and has features that reduce the time spent on manual processes because the platform does it for you so you can focus your attention on higher value decisions.

The company promises that marketers will get 80% higher CTR and 50% lower CPC using their platform compared to the average Facebook campaign. Alchemy 2 allows user to take advantage of what Facebook has to offer; timeline, Sponsored Stories and Custom Action ads.

Here is what this platform includes:

Create a campaign fast and easy. You can create hundreds of ads in a few minutes.

  • Combine location, target audience with your creativity.
  • The system allows you to dynamically insert keywords and locations.
  • Analytics will tell you how many end users you will reach.
  • Easy re-posting of campaigns in one click.

Optimize and track.  About 70% of what used to have to be done manually can be done by alchemy 2.

  • Optimize by setting up rules based on which actions are taken.
  • Track multiple conversion points.
  • Control your budget by targeting groups and locations.
  • Optimize to CPA with tracking solutions and analytics.

Manage and Report.

  • Drag and drop the data you have to see how effective the campaign is.
  • You can easily change the metrics, and have complete control of how the budget is being allocated.
  • You can see CPA and conversion data at the ad level. The platform will calculate your margin and optimize accordingly.
Image representing Techlightenment as depicted...

Image via CrunchBase

Will Ashton, Managing Director of Alchemy 2 at Techlightenment  said: “Alchemy was the first Facebook advertising platform to market in 2010. We have redesigned the platform for the release of Alchemy 2 to make it even more sophisticated and agile. As Facebook makes updates to its platform, Alchemy 2 is well positioned to be updated as near to real-time as possible, allowing users to make near immediate use of new features and ad formats.”

Techlightenment was bought by Experian in January 2011.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

2012 Direct Marketing Trends – Marketing is Here to Stay

MARKETING IS BACK AND HERE TO STAY!  Yes….Marketers can start to rest easy knowing that businesses are starting to see the value of marketing again.  By reducing marketing budgets over the past two years, companies are seeing a reduction in overall sales and are not happy!  They are starting to be proactive and seek out professional marketers to help them meet their sales objectives. Without marketing…visibility is limited and new opportunities dry up quickly.   Perhaps….CEO’s had to see for themselves the outcome of not marketing their product/service.   As they say “It All Happens For A Reason”.  Perhaps….Management has finally accepted the fact that you can’t live without marketing forever.

Where are we headed in 2012?

Marketing reports are showing that companies have added on new marketing programs in 2012 to include new collateral development, direct mail, and increased trade show presence.  For example, many companies are investing in new trade show booth designs and new glossy 4-color brochures to re-brand their company image.  Companies that have not invested in any marketing activities for the last 5-10 years are coming forward and asking marketers to help steer them in the right direction.  We are seeing more marketing positions open up and marketing consultants are starting to see an increase in their client base.

As stated by The Ballantine Corporation, an area of direct marketing that is projected to see a huge focus in 2012 is targeting and personalization.  It all comes down to relevancy and prospects are more likely to respond if the topic is relevant to them.  They also mentioned another key factor in target marketing in 2012 will be trigger marketing.   Trigger marketing is when specific messages are sent to a prospect/customer based on the trigger of a certain criteria. An example would be a birthday where you receive a direct mail piece offering a discount off of dinner.

Another interesting fact is that people have moved past their negative feelings about direct mail and are starting to respond again.  With the overload of emails in our inboxes, prospects prefer other methods of direct marketing.   The goal is to be smart with your marketing and make sure you are sending relevant messages/offers to your target audience.

Tailored URL’s (PURLs) are also a big item in 2012.  This includes a dedicated url that provides prospects with a web landing page that is customized to their needs.   It can include their name, special offers, information on previous purchases, or a special message just for them.  It’s the wave of the future.

With the buy in from management and CEO’s, marketers can work their magic and create unique marketing campaigns for their clients.   It’s a team effort all around and with the support of the key players, there is no end to a marketer’s success.  The goal should be to keep trying new tactics and find out what works best.  As long as you test and show results for your campaigns….there is nothing to worry about in 2012!

Author: 

Monique Merhige is the President of Infusion Direct Marketing & Advertising, Inc.  She has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola.  Infusion is a marketing consulting firm that specializes in the security industry and delivers marketing solutions that include Public Relations, Direct Marketing, Branding, Collateral Development, and Social Media Marketing.  Visit:  www.infusiondirect.com or call 631-846-1558

Sources:

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

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