Justin Handley on Digital Business Hour

Justin Handley

Justin Handley founded the Narasopa Media in 2000, and has steadily built it over the last 12 years. The first five years were spent experimenting and learning, doing everything from web design to ghost writing books on marketing. Working behind the scenes for some of the world’s top marketers Justin gained a solid foundation in the essentials of online marketing and project management, and was a project manager on things as varied as Virtual Family Kingdom, a virtual world that went to 200,000 users in 30 days, Cisco’s AS3 reseller management application, the online multi-player version of Rich Dad, Poor Dad.

In the last five years just has completely built four online businesses from the ground up.  Every one has hit 1 million dollars in less than 12 months.

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

E-Mail Marketing – The First Social Network

Email -- The First Social NetworkE-mail has been around since before the dawn of the internet.  That’s right, in the early 1970’s, the Federal Government was sending messages through the United States Department of Defense network, which handled over 30 million messages per month.

As we began to move more onto the information super-highway, services like Compuserve, Prodigy, and America On-Line began to proliferate, making it incredibly easy for everyone to have an e-mail address.  In fact, at the height of AOL’s dominance, they had over 30 million members worldwide (they only serve about 2.9 million subscribers, as of October 2012).  In contrast, Facebook has over 1 billion members, as of September 2012.

What made e-mail so “social” was the ease at which your messages could be forwarded to your entire address book.  If you wanted to share with friends and family, all you had to do was hit the “forward” button, and they were all able to participate in the discussion.

Fast forward to today, and most businesses are marketing through e-mail, but that doesn’t mean that they are “doing it right.”  Just using this “social network” isn’t enough.  We need to ensure that our e-mail marketing is accomplishing its goals of increased business, increased lead generation, and increased market share.  The big question, then, is what are some best practices in e-mail marketing?

Best Practices

1. Write compelling Subject Lines

  • Keep it short and simple and incorporate the benefit of opening the e-mail.

2. Set your objective and then choose the appropriate frequency

  • Are you trying to promote, inform, or relate to your audience?

3. Call your audience to action

  • You are sending the e-mail for a reason.  Make sure they know it.

4. Make sure they recognize the “From” address

  • They may know your company name, but not yours.  Make sure the email comes from someone they “know.”

5. Keep your main message and call to action “above the fold”

  • This is “news speak” for making sure that the important information is seen without scrolling the message.

6. Be mindful of mobile devices

  • Statistics say that 38% of email is opened on a mobile device and only 33% is opened on a desktop, so make sure the fonts and images will look good on your recipients mobile devices.

7.  Make sure to use alt-text for your logo and pictures

  • This is text that describes the pictures and logos should images be turned-off on your web browser, smart phone or e-mail client.  That way your recipient knows what should be in the image’s place.

In addition to the tips above, always make sure that you are abiding by the “Can-Spam Act”, which requires the following:

  1. Don’t use false or misleading header information;
  2. Don’t use deceptive subject lines;
  3. Tell recipients where you are located;
  4. Honor opt-out requests;
  5. There needs to be a relationship between the sender and receiver.

If you follow these best practices and requirements, then your e-mail marketing is on the right track to continuing the social nature of e-mail marketing.

What subject lines to you find work the best? The worst?  Do you feel that you get too much e-mail?  Sound off in the comments below.

 

Resources:

Wikipedia – Email

Wikipedia – AOL

Constant Contact – The Value of E-Mail Marketing Video

9 Email Marketing Best Practices to generate More Leads

CAN-SPAM Act: A Compliance Guide for Business

Constant Contact

AWeber

MailChimp

Mobile email usage statistics

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Beth Katz on Digital Business Hour


Beth Katz -- The Interfaith NetworkBeth Katz is Founder and Executive Director of Project Interfaith. Beth gotbitten by the interfaith bug in college, where she first got involved in interfaithwork as the co-founder of a student interfaith group. Her passion for creating aworld where people of all faiths, beliefs, and cultures are valued and includedled her to come back to her hometown of Omaha after graduate school to startProject Interfaith. Beth frequently presents on Project Interfaith’s mission andwork at local, national, and international events including at the Istanbul Forumof the United Nations Alliance of Civilizations, the Annual Meeting of theAmerican Academy of Religion, and at the 2009 Parliament of the World’sReligions. She is a 2011 fellow of the Ariane de Rothschild Fellowship for SocialEntrepeneurship.

About Project Interfaith:

Project Interfaith, a non-profit based in Omaha, Nebraska, growsunderstanding, respect and relationships among people of all faiths, beliefs andcultures through a diverse array of face-to-face and multimedia programmingand products. We strive to create a community and world where people of allfaiths, beliefs and cultures are valued, included and protected. As such, we seekto serve as a leader and resource on interfaith relations and religious andcultural diversity. Our work has been recognized by a variety of institutions atlocal, national and international levels. These include the White House, the U.S.State Department, the UN Alliance of Civilizations, and Harvard University’sPluralism Project, which has called our work “among the most innovative in thecountry.” Project Interfaith also was noted for our groundbreaking use of socialmedia to foster understanding and dialogue by Georgetown University’s BerkleyCenter for Religion, Peace and World Affairs in its May 2010 report BridgingBabel: New Social Media and Interreligious and Intercultural Understanding.

Pay With a Tweet – Buying with Influence

Pay with a tweetHappy Thanksgiving and Black Friday.  What if we could pay for our Black Friday purchases with a simple tweet (or a like)?

Although we can’t pay for our fancy new DVD player simply by tweeting, a new company aptly called “Pay with a Tweet” has started a new service where anyone who is trying to grow their reach can offer their products for the simple price of a tweet.  They call themselves the “first social payment system” where “people pay with the value of their social network.”

Their premise is very simple.  Simply create a “Pay Button” on their site, where you enter the name of the file to be downloaded, the location (they don’t host files), the tweet you want, and the shortened link to include with the tweet.  They provide the code for your new download button.  That’s it.  Then when someone tries to download your item, they first need to send the tweet you have prepared.  Nothing more.

And big brands are getting on board.  Kellogg’s used this service in a “Tweet Shop” Kellogg's Tweet Shop Menuto launch its latest Special K range of cracker crisps in Soho, London.  All you had to do is visit the store for your “free” package of chips, and tweet out that you were doing so.  They even displayed the tweets on their “tweet wall”.  Kellogg’s gets your influence, and you get products.  It seems like a “win-win” for everyone.

But, is it ethical?  This isn’t a question I could answer, but in my opinion, it is.  All you are asking people to do is tell their network that you received the item.  Although many people may feel that this is an implicit endorsement, it is no different than people following brands on Twitter or liking them on Facebook.  After all, by liking a brand on Facebook, we are telling our network (we have an average of 229 friends, according to Pew Research Center) that we trust that brand.  Is paying with a tweet any different?  And this may just be the perfect way for local musicians to get their new music to the ears of more people, or a great way for a new author to get his books into the hands of people he may never have been able to reach.

In the end, all we are doing is asking people to leverage their network to help.  And isn’t that what social media is all about?

What do you think of this new marketing tactic?  Will you give it a try?

 

Resources:

Pay with a Tweet

Brilliant. Kellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho

Pay With a Tweet – Inc. Magazine

Is “Pay With a Tweet” an Ethical Marketing Practice?

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

A look at StumbleUpon [INTERNSHIP]

StumbleUpon is an interesting social media website that provides you with all different kinds of content. You can personalize your own Stumbleupon page to your own interests. This will give your own home page that is personalized to content and stories that you might be interested in. StumbleUpon recommends to you stories and content that interests you. Not only do they offer graphics, but they offer recipes, inspirational stories, videos, the latest fashion, and more. When you are browsing articles and other content, you are given the choice to like or dislike the content. By doing this, this allows your content to be even more narrowed down to the things you like. It’s like exploring the internet that’s specifically made for you.

To browse, simply press the “stumble” button in the top left corner of the screen. Every click is like a new adventure to come across. One click you can see the majestic beaches of Italy, and the next click could be teaching you how to make a rainbow cheesecake. Stumbleupon offers many fascinating features.  Besides liking content that interests you, there is content that can educate you. The settings in Stumble Upon are so definitive that you can change your interests at any time. If one day you’re interested in baking and the next you’re not, you can delete it and add your newest fad.

StumbleUpon gives you the option of sharing the content with your Facebook friends, Twitter followers, and your LinkedIn connections. This will benefit any individual, small business or large corporation. Sharing engaging information with colleagues will lead into a conversation and allow you to exchange your ideas. Make sure the content that you are sharing is relevant. This will benefit you in the long run because it will be much simpler to communicate on a common ground. For example, if you are a toy manufacturer and you want to reach out to toy stores; you will want to share content on why the toys you generate are the best.

StumbleUpon is a great social site for those that are trying to break into the digital space, especially when you consider that social media success is often measured in terms of influence or those that can talk about more than themselves. StumbleUpon can help those new to digital content find stories and share things that complete their personal or professional interests. StumbleUpon helps provide great content that’s relevant to your individual persona and lets you share it.

With 25 million users, StumbleUpon seems to be on the right track towards popularity. They are working hard and fast to become a household name. It is a fun way to see the internet specialized just for you. It’s also a good way to open up conversations and share common interests with your peers.

Sources

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Twitter [INTERNSHIP]

It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to engage on all different kinds of levels, from fun random facts to hard breaking news.  This social site makes it easy to connect and stay connected with everyone around the world.

At times, Twitter can be like one big chat room. Twitter chats can be initiated by a common hash tag. Chats are not private, so everyone can say what people are talking about. This can be a good thing because it can be used as a business tool. A great advantage to non private chat rooms can be onlookers checking out what you’re talking about. For example if you are talking about a specific or topic, you might be able to segway into your new retail business by explaining  what you offer how it solves that need and perhaps some cool deals. Onlookers will see this and be informed about your business and you may gain a new group of followers. Use the twitter chat to your advantage. However, treat Twitter like a social event not a sales floor, talk about the things around your product or service before you even mention something that’s for sale.

In order to chat with people on a certain topic, hash tags (#) are the way to go. For personal use, when someone wants to talk about the recent political debate on twitter all that person has to do is hash tag a keyword. For example, you might want to use “#politicaldebate” or even “#presidentialdebate”. This will allow users to engage with people besides their followers.

For a business use, one might want to get their company’s name out there. A good idea for the business is to tweet something about their business that will appeal to people and hash tag their company’s name. To even go a step further, you can hash tag keywords that describe your company and their products or services. For example, if a new car dealership opens locally, a good idea is to hash tag the town they are located in and hash tag keywords like the type of cars and offers.  If a business owner believes they have a great idea, twitter is one of the ways to put it out there and test it. Just like anything else, make sure your topics are about issues, stories of solutions, tweets that just talk at the public tend to do poorly compared to ones that are there to start or participate in a conversation.

Twitter has great marketing potential. Your twitter page is a spinning image of you. You want to come off as professional as you can. Your twitter background and avatar are canvases that allow you to be personal and reflect yourself on the page.  For personal use you want to use this space to describe yourself. It is a proven fact that people make judgments within a second. The same goes for a company trying to brand themselves on twitter. Making their page unique and constantly updating will stick out in people’s minds. The twitter bio allows users to describe who they are and what they do. For personal and business use, overlooking the twitter bio would be a huge disadvantage. This is the time where you should be personable and make someone want to be your follower.

An easy way to gain and keep followers is to produce content. Not just any content however, but content that is interesting, educational, and appealing to a wide variety of people. You want to reach a wide range audience, so make sure that your content isn’t directed to just one group of people. Producing constant content will keep your twitter “alive” and gain followers daily. When there is content, there is feedback. With a single hash tag you can grab a worldwide audience. Feedback is important for any business because it tells you to either continue what you’re doing, or improve on a certain aspect. Good feedback can be an advantage for your twitter because other people can see that people like your content. However, there is always bad feedback. It all depends on how you handle the bad feedback that will allow you to come out once again stronger on top.

Twitter has become part of our daily lives. It would be a company’s huge disadvantage if they didn’t use twitter to brand themselves. Twitter is a great marketing social media site. It is easy to use and interact with people from all over the world. Once you figure out a keyword to represent yourself or your company, you’re sure to succeed on Twitter.

Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

How Can Pinterest Help your Retail Store

When brands like JCPenny, The Gap, Honda, McDonalds, and Banana Republic make it to Pinterest, you know that Pinterest means business. And it does, although Pinterest was not intended to be a business venture, but like other social networking sites, it has found a niche. It is rapidly growing and provides a visual delight to its visitors, and now features a platform for businesses and retail stores to display their products.

Pinterest for Retail

Well it’s no secret, Pinterest is pretty. It is a visual delight and provides that ultimate virtual experience of window shopping. Your retail store too can become a part of the ever growing retail community.

According to the 2012 Social and Mobile Commerce Study released by Shop.org, Pinterest users follow an average of 9.3 retail companies whereas Facebook users only follow 6.9. This is reason enough why more and more retail brands are making sure that they keep up with the new trends in e-commerce. And you can do the same, here’s how:

1. Product Marketing

You can put pictures of your products which link back to your websites. Pinterest has a high click through rate, so pinning those pictures will lead to visitors, who may find your product appealing enough to visit your website to make a purchase. Even if a visitor does not intend to buy the product but finds it visually appealing, chances are he or she would re pin it, which will market your product free of cost.

2. Know what’s Trending

By following your followers or even your competition you will know what’s trending. Especially in case your product is related to fashion e.g. clothing or accessories, see what’s making the news and pin pictures which relate to it. For instance if a certain celebrity is trending or a certain color or silhouette then pin or re pin pictures of your products that reflect those trends. By following your followers you will also be able to get a better idea about their tastes and preferences. It will provide that much needed feedback and insight into your customers or potential customers tastes.

3. Picture Perfect Sales

Any sale via the web requires serious selling techniques, with Pinterest it’s the visual tactic. And it has been known to work. So even if you do not sell products but services, then pin pictures that relate to it. For instance if you are an event management company then pinning  pictures of your completed projects or pictures that display themes or ideas will attract potential customers.

4. Links

Don’t forget to link your website with Pinterest with a “Find us on Pinterest” link on your website. Also link your website with other social networking sites, especially Facebook and Twitter, this will let your pins then appear on the newsfeed of those sites. This will mean more traffic and will attract customers from other social networking sites too.

Pinterest is only 2 years old and it already has millions of users and a profitable retail presence. So it’s about time that you jump on the bandwagon and make the most of it.

Pantelis Vladimirou is the Co-Foudner of Webarts, which is using Pinterest and other Social Media as part of its Cyprus Digital Marketing strategy for its clients.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Seth Godin’s “All Marketers Tell Stories” [Internship]

                Seth Godin made a valuable point when stating, “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Godin has made several other valuable points in his book, “All Marketers Tell Stories”. He focuses on a person’s “worldview” which is someone’s own rules, values, beliefs, and biases. Even though it is very tough to change someone’s worldview, it is possible with the correct kind of marketing.

                Worldviews are both beneficial yet tricky at the same time. Worldviews are the reason why our world is a diverse place. However, it is hard for a marketer to target so many people with different points of views. According to Godin, “Worldviews are the reason that two intelligent people can look at the same data and walk away with completely different conclusions.” Marketers have found a way “around” worldviews that allow them to still market their products or services. Marketers tell stories. “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story. People can’t handle the truth.” Seth Godin was one hundred percent right when he wrote this in his book. People cannot handle the truth, and they will do anything to go around it. In order for a marketer to truly succeed, which doesn’t happen often according to Godin, there are five steps that they need to follow.

                The first step in Godin’s “All Marketers Tell Stories” is “their worldview and frames got there before you did.” He explains that the world is full of all kinds of different people with different worldviews. If everyone was the same, marketing would be a piece of cake. However, that’s not the case. Marketers need to make their advertisements accustom to everyone and their different values, biases, and assumptions. Frames are also part of the big picture. They are elements of a story painted to leverage the worldview a consumer already has. If a marketer frames their story in terms of a person’s worldview, they will be heard and noticed.

                The second step Godin points out is “people notice only the new and then make a guess”.  He makes a great comparison to ideas and viruses. Viruses can spread through a community by jumping host to host. Scientists study how a host interacts with the virus. The same thing goes for an idea; ideas can spread through a community person to person. Instead of seeing how a host and virus interact, we try to understand how our brain responds to the ideas and inputs we encounter.

                The third step is “first impressions start the story”. People make judgments within a fraction of a second. A marketer needs to grab the attention of their audience as soon as they start telling the story or else they will lose the persons attention. A marketer should always start with something exciting and interesting, not boring. First impressions are always key.

                Godin’s fourth step in his book is “great marketers tell stories we believe.” First, you have to believe in your story, or else you will not come off believable. Sounding confident and knowing what you’re talking about will draw in a bigger audience. The story sells the product and pleases the customer.

                Finally, the last step is “marketers with authenticity thrive.” Godin said, “If you commit to a story and live that story, the contradictions will disappear.” No one likes a phony person because then no one will take their time to listen to your advertisement, or even buy your product or service. When a marketer is authentic, it shows, and people will stop and listen. People like hearing stories when it involves a shortcut, money, safety, fun, and belonging. These are all factors of their worldviews, and Godin said persuading someone to switch their worldview is the same as making him admit he was wrong. People hate admitting that they are wrong, and therefore will not listen to your story.  

                In the end, it doesn’t matter whether something is actually better or more efficient, what matters is what the consumer believes. As a marketer, it would be impossible to be noticed without studying your audience’s various worldviews. Products and services have gotten more and more complex, so there is a lot of teaching for marketers to do. Seth Godin’s “All Marketers Tell Stories” is a step in the right direction when you want to succeed as a marketer.

Sources:

http://www.sethgodin.com/sg/

http://www.amazon.com/exec/obidos/ASIN/1591841003/permissionmarket

http://digitalethos.org/a-day-at-google-new-york-opinion/

 

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Funding Your Freelance Writing Business

The greatest aspect of funding your freelance writing business is that you are only as limited as your ambitions, creative talents and the time it takes you to complete writing projects. As a freelance writer you likely have already gained some knowledge on what it takes to win larger projects as well as specific knowledge different clients seek.

It is imperative to create a business plan and set aside some of your income from freelance writing projects. Once you begin building it, funding a small online business will be as easy as paying writers as they complete projects.  When considering funding your freelance writing business, realize that it is a distinct possibility that others may not have the ethical practices you have. Clients have been known to run off without pay, so be prepared emotionally and financially for that possibility as well.

The Basic Requirements

Before you delve into creating a small online business of your own in the writing niche, you need a reliable internet connection, an up-to-date computer and the willingness to work longer hours than you would as a part-time or even a full-time freelance writer. You will likely need at least two to four hours per day to have enough success to ensure your failures are not ‘end-alls’ for your company.

Build on Your Good Name

Outsourcing clients who are happy with you and your team may need larger projects completed. They could also have other affiliates that do. As your own writing career becomes more lucrative, improve upon the portfolios and profiles of your writer-base. Once you have a steady amount of work on your own, strike out from the freelance employee niche and become a freelance employer. Make sure that prospective employers understand you may be a part of a writing group or small online business that caters to clients with larger content needs.

Outsourcing Ethically

Never mislead a client if you are outsourcing jobs they give you. This is not only unethical but can end up costing you your reputation. If a client has agreed that your work is up to their standards and you turn in work from another writer who did not meet those standards, the client will assume you lack consistency and may decide to terminate your contract. Fair assumption, you didn’t supply consistent content, regardless of who created it. On many freelance work sites, the client would win that disagreement in a moderation process.

However, once you have clients with whom you have made clear you will have a group of writers on their project, make sure that each writers work lives up to the standards that you originally provided. This may require that you spend less time writing and a bit more proofreading the work of others. Be financially prepared with a bit of overhead from your own completed assignments in case the proofing or approval process takes a bit longer with larger orders. It will. Expect to spend at least a couple hours per day doing not much else for even the smallest projects.

Don’t Multitask Too Much

The freelance writing world is full of competent writers and websites that clients can be fully satisfied with. For this reason it will become your personal responsibility to see that your freelance writing business stands out among others. Before you go from employee to employer, you may also want to consider building up some funds to invest in marketing. Without a bit of help, the time you spent hunting, managing, and completing projects, will go from around two hours per day to ten. You can not add the much needed element of marketing on top of your many other responsibilities and expect any of them to be highly-effective. You can also expect to find yourself failing at both ends if you do. Certainly be hands-on when it comes to learning how the marketing process works. You will eventually have the time to give that area of your business far more consideration.

Funding your freelance writing business will become much easier if you demand high standards from your employees and perhaps even set up a series of rewards for consistently meeting those high standards. This will return your own private working time back to you, which you can turn over to completing the projects that will be funding your freelance writing business.

Get Started Here @DBMEi

There may be no other place better to start than right here on DBMEi if you are searching for some free freelance writer education as well as practices that you should inject into your own Freelance Writing Business.  Currently we have Megan Campbell, Vanessa Canner,  Leigh Egan, & Megan Harriswho, along with me, all write on Freelance writing  topics here @DBMEi.
Sources:

Author:
Joy Lynskey is the owner of JRL Solutions, a copywriting and content management company based in Bedford, Virginia. JRL Solutions hosts a Freelance Writers Education Blog that is managed by direct and guest posting. Joy is the Content Manager and Editor for Puglisi Consulting Group at Digital Brand Marketing Education. Joy regularly works in SMM via freelance consulting  private clients with their social media campaigns. @JoyLynskey

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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