You’ve Got Comments. Now What?

Blog CommentsA client of mine asked a question the other day that got me thinking – “What should I do with all the comments on my blog and Facebook page?”  It was a question that required deeper understanding of their meaning, and when I inquired, she told me quite clearly, “We get so many comments that we don’t reply to them all.”

WOW.  That is a very important statement.  You have so many comments that you just don’t reply to them all???  After you give a presentation, do you answer questions?  If someone calls, do you not answer?

Most people are blogging to encourage participation.  I know this particular client certainly is.  She wants to be seen as an expert within her field, and often ends blog posts with questions encouraging responses.

So why, then, wouldn’t they answer each comment?  The easy answer is that they should, and for three main reasons:  comments build community, comments shows that you appreciate the readers time and effort in responding, and they encourage discussion among your readers.

But, there are more subtle ways that comments and your replies will help your blog.  Your answers may encourage more people to comment and weigh in on the discussion.  After all, people aren’t commenting just to hear themselves type.   Comments will also help with search engine optimization (SEO) since it is likely that comments will be re-iterating keywords used within your blog post making you more likely to rank for those keywords.  In addition, comments may use additional keywords that you hadn’t used, thereby helping you rank for those, as well.

In addition, your responses to blog comments help you build credibility and authority, which is most likely one of the reasons that you are blogging in the first place.  By responding to comments, you will be seen as the go-to expert in your specific topic.  It also shows a willingness to debate and learn from your readers.

There are some reasons why replying to all comments is not feasible or necessary, however.  There are some comments that just don’t require a response.  They are those comments like, “I agree!”, “Thanks.”, “Great Job!”  However, I believe any other comments, including ones that are discussing the merits of the blogs, should be addressed.  If you’ve asked for a response, don’t ignore them.

What do you think?  Should all comments be addressed?  What do you do with your own blogs?  How do you handle comments?  Let’s discuss it in the comments, and I’ll make sure to answer!

 

Resources:

To Reply or Not to Reply to Blog Comments – That is the Question

Responding (Or Not) to Blog Comments

Should I reply to every blog comment?

5 Reasons Why You Should Respond to Every Comment

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

SEO and Social Guide for Travel Niche

The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit.

Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, social media and other marketing tactics, helping you to rank among the best of your peers when it comes to attention from both search engines and potential subscribers.

Take your travel blogging game to the next level with this SEO and social guide for the travel niche:

The Devil is in the Details

seo-and-social-guide-for-travel-niche-01

Before you can get down to the business of writing compelling, engaging content on the world’s wonders, you’ll need to set yourself up with the best platform to support your words. This will include focusing on a few key points:

  • Choosing a domain name. Any travel blogger worth their salt should register a top-level domain name for their website, giving it an air of professionalism along with a memorable address to get visitors to their home on the web. Try to find a good compromise between a name that clearly lets potential visitors know that travel is what you’re about, and a name that is catchy enough to find its way into their memory banks.
  • Choosing a host. Trusting your publishing efforts to someone else is as big a deal as it sounds, and this means that you should choose a host that you have reason to trust and depend on. Luckily, this trail has been blazed by millions of bloggers before you, so the web is rife with reviews on every hosting service imaginable, corporate giants and small-scale businesses alike. Take the time also to identify and cover your needs, ensuring that your host is offering the features that you require at a palatable price.
  • Choosing a publishing platform. Truth be told, this section can more or less be summed up with a recommendation of WordPress, the world’s favorite publishing platform. It’s free, trusted by hundreds of millions of people and offers every feature imaginable that a blogger could require, offset by millions of plugins that allow for even more functionality.

Determine Your Keyword Focus

Given the stiff competition that you’re up against in such a busy niche, you’ll need to pick and choose the keywords that you want to target very carefully, helping you to land the visitors best suited to the content that you’re offering. This doesn’t require scientific precision, but you will need to take the time to identify keywords and terms that people are actively looking for, using that knowledge to tailor your content to serve those needs.

The simplest way to do this is by using Google’s AdWords Keyword Tool, a handy search function for webmasters to narrow down the most popular terms being searched for among the more than three billion that take place on Google each month. This will allow you to identify some of the more narrow travel niches that are underserved, helping you to focus your content on the minute, but ever-so-important aspects of travel blogging that your readers will thank – and reward – you for.

The second aspect to keyword research is staying on top of things. While Europe may have been all the rage in 2012, it could be that current events sway the average traveler to interest in visiting Asia in 2013; when your visitor’s needs change, so should your content creation endeavors. In order to make sure that your travel focus is always cutting edge, set a weekly schedule of taking 30 minutes to use the AdWords Keyword Tool so that you can keep up with the changing tastes and areas of interest of your readers.

Great Content = Great SEO

seo-and-social-guide-for-travel-niche-02 seo-and-social-guide-for-travel-niche-03

Even while you’re investigating and implementing the many particulars involved in properly optimizing your website for Google and friends, it is important to keep in mind that the most important aspect of SEO is good, quality content. This will encourage readers to share your content via social media, talk about it in online discussion forums and link back to it from their own websites, all crucial aspects of getting search engines to notice and reward your efforts.

Use the keywords you found by using the tips above to choose your focus and, for the sake of helping Google and friends to properly rank your blog, include those keywords in your content, but never lose sight of the fact that enjoyable, engaging and fun-to-read content is the best SEO of all.

Be the Epitome of Linkbait

One of the keys to good ranking and visibility on the web is backlinks – that is, obtaining a link to your website from another location on the internet. While there are a myriad of ways of obtaining backlinks, the best way is to encourage others to do the work for you.

“Linkbait” is often used as a negative term to refer to deliberately misleading article titles, but it also describes the ability of a writer to entice readers to get excited about their content by publishing words that generate passion. As a travel blogger, you can achieve this by provoking commentary with in-depth locale reviews, recommending destinations that are typically off of the charts of most travelers, or focusing articles on specific, exciting aspects of a given potential holiday; the possibilities are endless.

Let’s Get Social

seo-and-social-guide-for-travel-niche-02

Once you’ve got a site structure in place that houses a good amount of quality content, it’s time for you to get the word out about who you are and what you have to offer, and social media platforms like Twitter, Facebook and others offer you a fast, free and user-friendly way to do this. The ever-evolving social landscape will keep you on your toes with the new opportunities it presents over time, but here are a few key ways to take advantage of social media:

1. Gather Your Readers on Facebook

With more than one billion users, Facebook is the world’s biggest meeting place, virtual or otherwise. This means that almost all of your readers are probably already active there, making it a simple thing for you to encourage them to talk about your travel blog’s content in a natural, viral way.

The easiest way to achieve this is with a Facebook fan page, providing a platform-within-a-platform for people to seek out your content and share it with friends; given the general popularity that the travel niche enjoys, you’re certain to find new potential subscribers every single time someone publicly “likes” your links on Facebook.

Be sure to be personally active on your page, engaging readers and initiating conversation and debate that will help to draw attention to what you have to say!

2. Be a Travel Tweeter

Twitter has emerged as a strong number two to Facebook, providing you with a unique way to alert interested readers about your new posts. While you’re unlikely to find yourself in deep debate about a visitor’s favorite holiday destination here, the mere volume of Twitter’s user base will help you to get noticed, quickly and easily.

3. Pinterest for Travel Beauty

A relative newcomer to the social media world, Pinterest has quickly become one of the most talked about platforms on the web. With its unique focus on the sharing of photographs, it’s a particularly useful place for travel bloggers, allowing you to link your written content with the sheer beauty of the world’s endless list of travel destinations, making it much easier to entice visitors to your Pinterest board to continue on to your blog in order to learn more about what they’ve seen.

Conclusion

Everyone loves to travel, whether in reality or only in their mind’s eye, giving you a great head-start before you’ve even come out of the blogging gate! With an eye for detail, a solid plan for success and a good effort to produce enjoyable, reader-worthy content, you’ll find your blog a trusted source for travel news and opinions before you know it!

Jessy Troy is the social media consultant and enthusiast who love the freedom of working while traveling. Her favorite destination is Paris.

Image Credits: 1, 2, 3.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Marc Ensign on Digital Business Hour


Marc EnsignMarc is an Internet Marketing geek specializing in search engine optimization, social media and digital design. His approach to success in search engine optimization and social media is based on embracing the rules as opposed to finding the temporary holes. While everyone else is looking for the easy way out, his methodology is based on putting in the work up front and building sustainable success. Matt Cutts from Google publicly called his strategy “solid” while those that he has worked with have actually benefited from the recent Google algorhythm updates. Marc has a blog where he writes a lot of nifty stuff around Internet Marketing, although he has been known to sneak something in there about his previous time spent as a professional musician. He used to be a fairly successful musician a few years ago…He performed on Broadway, recorded an album with R. Kelly and wrote a bunch of books. In everything Marc does, he tries to keep the language pretty geek-free to make sure that everyone can benefit from what he is speaking about.

3 Tips to Effectively Market Your Real Estate Website

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website:

Proper Domain Selection

The first step is choosing a domain name that will either capitalize on your brand name or target web searchers based on keywords. If you already have an established brand that is locally recognized you’ll want to make it easier for existing clients and prospects to find your site by registering a domain name that contains the name of your agency.

On the other hand, if you’re able to get your hands on a rare, yet highly valuable geo-targeted domain name (i.e. – FloridaRealEstate.com) then this option should be considered over all. Some firms choose to register multiple domains in order to maximise search traffic.

Competitive Analysis and Keyword Optimization

A great way to figure out what keywords you should be targeting in your site content and marketing efforts is to utilize keyword research tools and services like:

  • Google Adwords Keyword Suggestion Tool
  • Keyword Discovery
  • Wordtracker
  • Spyfu
  • Compete.com Analytics

All of the above resources will help you determine which keywords your competitors are using to generate the most traffic. Once you’ve built a list of keywords you can focus on outdoing the competition by publishing more content and contributing genuinely useful information. In addition to filling your real estate website with quality content, you should also start focusing on becoming a thought leader in your industry by spreading your outreach around the web through…

Blogging and Networking

Investors, property buyers, and other agents use the web to build their contacts and educate themselves on a regular basis. Research the leading real estate blogs and attempt to establish your own authoritative presence by becoming a reputable guest author.

As a real estate professional you’ve probably heard the phrase “It’s not what you know, it’s WHO you know that matters.”  With the ability to quickly contact ideal buyers and accommodate the needs of a large network of sellers you can maximise your yearly commissions by increasing the volume of transactions you facilitate.

Start by joining Facebook, Twitter, and LinkedIn. Learn the ins and outs of social networking, and consider the advantages of outsourcing the management of your campaigns to professionals that can optimize your output.

Joseph Tollett is a real estate professional and experienced blogger who currently conducts research for IronMonk Solutions, a well-known SEO firm with headquarters in New York. Click here to read their blog.

Image Source

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

A Day at Google New York & Seth Godin [OPINION]

Google started a pretty amazing program called “Google Engage for Agencies”, while it’s a great outreach program to help generate brand advocates that act as a sales team for low to no cost, it’s much more then that!

Google has generated a program that has done a few things, but I want to center on two, Content and Education!

1) Google Engage is a program that is producing content for Google.  Agencies are now telling stories for Google about Google and tying it directly into local communities! The Engage program has agencies and consultants that now have stories that tie back to their community, ones that give all the recognition to Google and the AdWords platform.

2) Google is flooding the market with the correct information and empowering agencies and consultants through education to provide the correct and effective services. In a time period where consumers distrust agencies and digital marketers (and they should) Google has decided to empower those that want to learn, want to provide value making it much harder for those that are not genuine to survive.

The Engage program has provided others, like myself with direct education and training. The information that I now have as a professional has been advanced by the support of Google, both in a distance education program and done in conjunction with Dale Carnegie trainers at Google.

I made a comment earlier that consumers distrust digital marketers and agencies and that “they should”. I stand by that statement, in fact,  I started blogging because of that very fact just a few years ago. Walk into a small business owner these days and don’t be surprised when you get a question like “what makes you different then the other 100 sales people before you” and it’s a great question, in fact if business owners and organizations had asked it sooner we wouldn’t have the distrust that the marketing industry has earned.

Google made a commitment to provide a service that they believed helps connect people on the web to solutions providers and services. That incredible tool has been defiled by digital marketing consultants and agencies. As Seth Godin has explained, marketing had it good until the illusion vanished. Out of fear and greed the economy was destroyed overnight by those that worked to game the system, be in PPC, SEO or just selling products, services and solutions that they didn’t care if it worked as long as they got paid.

Google had another great surprise for those of us in attendance, a LIVE Google Hangout with Seth Godin, “America’s Greatest Marketer as claimed by American Way Magazine. Seth’s presentation was excellent and while he did a great job sharing information with us, the Q&A was a treasure. Seth’s message is that success comes from being genuine and often takes a long time, in fact Seth admitted it took his blog three (3) years to gain traction.

A day at Google confirmed one thing, the world is full of fraud and the marketing industry has a disproportionate number of contributors. The bright note is that for those of us that take the time to genuinely try solve problems and not just generate sales or revenue, we can and will be successful. In this case, Google is genuine about wanting to connect people with what they are actually looking for, be it through organic search or paid search. Google is acting like a leader, providing the right and accurate resources to the community. The Google Engage program is just one of the resources that Google has invested in to empower the professionals that are trying to do the right thing by their clients, customers and business.

In the end, Google was impressive at every turn. Google New York had Food, Fun and Value! The information was only surpassed by their commitment and methods to deliver it! A methodology that I feel is worth any successful business or corporation pursuing.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

How Exact Match Domains Have Weathered the Penguin Storm

Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to do with who can get away with it and to what extent. For EMDs, exact anchor text makes up part of the natural link profile.

Brand based anchor text is natural, i.e. www.brandname.com, brandname.com and brand name. When your brand is your exact match domain name, your website is not going to set off those same red flags for your exact match keywords. But, what you’ve done with your link profile beyond that is what does come in to play with Penguin. Is the rest of your link profile diversified with partial anchor text, long tail, and a nice mix of click here, visit this site and straight http: links? That’s most likely what sets apart the ones who were impacted by Penguin and those that were not.

Tier 2 pages

What have the exact match sites done with their tier 2 pages? Chances are, most have targeted different keywords for those pages and not focused on as many brand anchor text links. Natural links to tier 2 pages often contain the title tag. Take a look at your back link profile and look how others linked to those pages. That’s a good indicator of what natural linking to those pages looks like.

Meta Data

Another issue any site could run in to is over-optimized title tags. So, if you repeated your keywords in your title tag in a spammy way, i.e. red shoes, cheap red shoes, not only does that page come across as spammy because of the title tag existing on it, but if a user linked to your site with the title tag, that appears spammy, too.

Keep in mind, if you keep on playing with your title tags, you set off a spam alert. If your title tag is webmaster tools compliant, don’t tweak it. Spammers will often watch if their title tag adjustments results in higher or lower rankings and if they drop, they will go back and revert the changes. This is when you get in to trouble. Your server records the file date every time you make a change and Google uses that data to make an evaluation.

Many exact match domains do continue to rank well in Google post Penguin, but no site is immune to future updates. Moving forward, don’t assume that because your website was not affected that it won’t be. We’ll always be left guessing what the next problematic issue will be.

 

Source:

Theresa Happe works with Buy Domains, a leading source of domains for sale, including available and exact match domains.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

SEO2012: A Visual Look at Search Engine Optimization

First, note that the article starts with “opinion” and the truth is that all content related to SEO is exactly that, opinion. Any representative or person that claims to have “facts” to back up their SEO strategies has discredited themselves. This is not to say that professionals can’t produce data that shows results, but simply put no one outside of Google really knows what drives Search Results in a manner that can be supported by fact. If you then take into account the fact that SEO has changed so many times in the last two years, one could argue that the industry has removed itself from the categories that allow for the titles guru and expert.

Search Engine Optimization

The chart is meant to be a tool, one that business owners should find useful as a roadmap for talking points with a SEO Professional or Agency. While there are finer points and details to contend with, you’d be hard pressed to find a real professional in the industry that could argue about the basic premise here and how important quality SEO is derived almost equally between each of the three sections. As such you should expect and anticipate that your SEO strategy should touch on all three, or spend your time and money somewhere else.

Onsite, represents the structural design and make up of your website. The structural design is a crucial component to how the site is crawled and MORE importantly will allow your users to interact with it. Engagement which is the perceived value to the user or visitor, is believed to have direct value correlations to onsite structure. Things “onsite” like Meta descriptions will affect things like CTR (Click through rates) which is one of the values we believe Google uses to determine if the placement is justified. Followed closely by bounce rates and time on site, which again we believe are all indicators to your sites value in relation to a topic or keyword. The Offsite refers to things like Social Signals, which once heavily included Twitter, but now seems most influenced by +1 activity from Google+. Geo references and Google Local are also factors in the search results both as an independent source and as part of traditional organic results. While backlinks are frowned upon in the perspective of buying links, you’d better believe that it’s going to continue and finding strategies that are genuine in nature are crucial to you survival on page 1.

There is no cookie cutter for SEO, anyone that walks up claiming they have the package for you is full of it! Genuine SEO strategies take time and must evolve, you can start with a budget but what you get as a report at the end of each month can be completely different, types of content, links, social outreach/bookmarks will all change over time and the SEO strategy should reflect that approach and not a useless plan that says $800 you’ll get 50 links, 3 articles and # # # #. That’s a big red flag.

In the end, SEO is part of a business. The Search Engines want to put people in touch with the service they are looking for and you should only want to spend time and money on strategies that place genuine search results that you can benefit from. In the end it’s all about connecting people with the content, product or service they want or need.

Sources:

 

 

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Did Digital & Social Media kill the economy? [OPINION]

While the internet is full of success stories for Digital & Social Media, and we all know I have covered a few, like Facebook Success Stories (Social Media), Google Places for Your Service Industry (SEO), New Google Newsletter and Mobile Adwords Features (SEM) etc. However, I was recently left wondering about the bigger picture…

Did we fail to learn in web 1.0?

Websites were all anyone could talk about in the late 90’s and everyone was trying to get on the web. The issue with web 1.0? Business owners created a website just to have a website, which resulted in a business move that in most cases was a poor investment. The websites had no business plan, no systematic function and in some cases reflected poorly on a business rather than positively. The complete lack of strategy wasted time and money which also left the business owners in disbelief about the value of such a venture.

Less than a decade later here comes the Social Media Revolution, with the promise of opportunities to reach and touch people on a global scale at rates, that overnight, make TV and Print look like the dinosaurs. In 2008 the Social Media rush is on and you can’t help but get a sense that web 2.0 looks a lot like web 1.0. Social Media sites are flooded with businesses that again have no business plan, no systematic function and in some cases reflected poorly on brand. Overnight Social Media Marketing becomes a keyword that tens of thousands flock to. This brand new communication tool in the digital space is barely in industry use and gurus and experts pop up everywhere and overnight the guy next store has started an agency.

When the iPhone was launched in 2007 and forever changed the music industry, mobile for business doesn’t pick up steam till 2010, when it starts to become a part of mainstream marketing. With the announcement in early 2011 that Smartphones have surpassed PC sales the industry prepares for the next technology rush. In that same year reports indicate that Mobile Advertising is Expected to Reach 5B in 2015. This brand new communication tool in the digital space is now front and center and the young child of social media tries to pivot and tie mobile and social together, not an easy lesson as Social Media giant Facebook is learning in 2012. A prediction everyone sees coming but Facebook and the greedy analysts, and a point I tried to make days before the IPO in my aritlce “Why the Facebook IPO looks like a Bad Investment. Just like websites and social media, the industry rushes to mobile, creating apps, mobile sites and forever changing their advertising all without any thought to a strategy or branding.

Was there a bigger problem?

  • For the first time anyone who wanted to launch a website could.
  • The masses can be reached through Social Media sites that are free.
  • Everyone has a mobile device envisioned as if we all lived in the era of Star Trek .

What is it about the “basement business effect” that caused irrefutable damage to the digital economy?

The basement business effect

With the entry level barriers of owning and operating a business practically vanishing overnight and with the pool of talented employees vanishing, the best corporations are left competing against the best talent, who despite the lack of traditional resources can do the same job for a fraction of the cost and in some cases better!

Here enters our problem, the entry barrier is so low that anyone can show up at your door with a fancy website, flashy business cards, a MBA from the internet and the promise of gold. Fool’s gold that is. The market tumbles overnight because the shift happened so fast no analyst can predict the effect the American ego has on the pretty bubbles floating in front of them.

It’s not just digital, but it’s hard to argue that digital hasn’t played a crucial role in the economies demise. Banks offer checking accounts for free, the technology and promise of low overhead and the thought that you don’t need a traditional infrastructure make it seem possible. The overflow of students in education that already had swelled the ranks were overtaken by the fact that you don’t ever have to come to school to earn the same degree as the people before you did.

As if the degree from Walden, Phoenix, Capella or any other distance program could even compare to the brick and mortar programs. Can you truly believe that the distance learner has any of the abilities that a traditional student was forced to learn through socialization and real life interactions? I have done them both and I don’t think so…

Digital and FREE

FREE, its killing our economy and the digital revolution is what caused it. The best technology still requires two things:

  1. Education (Invest to Expect)
  2. People (Humanity)

While the industry would have you believe that there is an automated solution for everything, there is not and the truth is humanity can’t stand automation. Take IVR, the phone system that would replace a call center employee, for example.  The research shows that people can’t stand it and those that offer a “real” human interaction have seen their sales climb! However, this will not stop someone from selling it and some unaware business from buying it.

FREE is the biggest thing plaguing business and the economy. Despite the common phrase “you get what you pay for”, business owners continue to pursue FREE at their own demise. The pursuit of FREE, whether by the seller or the consumer, leads to complete chaos and is quickly ruining our economy.

Make a decision, it doesn’t matter whether you’re buying or selling. Invest in what will work and you’ll get the ROI your looking for.

If you’re a consultant selling digital services, STOP doing FREE consulting or proposals. The second you start to look over a company’s assets, be it the business model, the website or the social media site, you are WORKING! Do you want to work for FREE? How do you see that in the long run?  This is why you are running around working 80 hours a week and only getting paid for 10!

If you’re the business owner stop taking or looking for FREE! When you get something for free you don’t respect it, and if you don’t respect it, it’s useless. Second, you’re not that smart. When you assume you can listen to someone explaining a business or marketing strategy and then you just go do it yourself, you are, quite literally, entering into idiotic behavior. Now you’ll spend time doing a job that you don’t quite understand, are not equipped to supervise, and might never have the skill set to correct or evolve as needed. Worse, you are spending time working on something that won’t provide the promised ROI (based upon the professional’s history), and you will end up spending more than necessary, and possibly stunting your businesses growth!

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

How to Avoid the Google Sandbox in a New Blog

If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay.

What happens if you committed errors using Google’s applications and services? Well, if you incurred violations, Google may remove your web site from its search engine result pages. This is called deindexing. To find out if your web site is not indexed, visit Google and key in your web site domain in this pattern:site:yoururl.com

What Is Google Sandbox?

If you can see your web site moving from the first pages to the 10thpage or more of the SERPs, then, you are not yet deindexed. But

c/o seo-jerusalem.com

this is a possible sandbox effect. The sandbox is a place where web sites, especially the new ones, are placed until they have proven their worth in ranking. Sometimes, your web site is thrown into a sandbox if for an instance, your web site ranks for a certain keyword today, and gone from the ranking tomorrow.

What Causes Google Sandbox?

The sandbox happens if you have done something that agitates Google in matters such as SEO and backlinking. Common instances where inviting a sandbox is imminent are when you create myriads of backlinks to your web site in a very short time or create backlinks within poor quality content.

In a way, sandboxing a web site is a punishment done by Google by putting your web site down below the ranking where there is no traffic. But being in a sandbox is not permanent. It can last from a few days to a few months.

How to Avoid Google Sandbox?

Having diverse backlinks is important. If you use hundreds of backlinks by employing ScrapeBox or XRunner, then being sandboxed is very likely. New web sites are more vulnerable to being thrown in a sandbox than older web sites especially iftheir SEOis not well diversified.

For example, if you are running a new web site on diet, and have created two thousand backlinks in its first week of launching into the media buzz, you must ensure that those backlinks are from various sources like comments, articles, blog posts, forums, news releases, to mention a few. For Google, those backlinks could have been generated naturally.

How Should You Plan Your Backlinks?

One sure way to avert Google sandbox is to diversify your backlinks by creating them gradually over time. Rather than rushing in to create many backlinks in a short time, concentrate on creating several backlinks from different sources. While Bing and Yahoo give more value to quantity, Google is giving more weigh to quality of pagerank that each created backlink has.

So, the next time you begin with your SEO campaign for your weight loss web site, ensure that your backlinks are well diversified to avoid the penalty of being sandboxed.

Author:

Richie Richardson is passionate about SEO and SM. He occasionally writes on topics related to weight loss, Bistro MD diet and other diet programs like Medifast and Nutrisystem. Click here to know more about him and his blog. You can also follow him on Twitter @zarrylyms.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Digital Media Monthly

Text - DIGITALETHOS to 22828 to sign up!