Traditional vs Social Media Networking with

The one thing that your business can likely never get enough of is networking. Why do we tend to let this vital aspect of business growth fall to the wayside? Traditional offline networking can be slightly awkward. Those who have never conversed are tossed together with nothing more than nametags to designate themselves from a mass, and possibly intimidating crowd. Usually participants come away with much confusion and many business cards, most of which are tossed aside.

Twitter, Facebook, and LinkedIn also offer fabulous possibilities for businesses that take advantage of the connections possible through them. However, even though someone has been in ‘contact’ with others in relevant networks and niches, they may still be hesitant to refer those businesses to a friend or relation looking for a similar service. After all, they really still only know their online presence, and not likely their actual business practices. Opportunities members need only sign up to their site. There is no need to fill in a detailed profile or waste your valuable time here immediately. Once an offline event is scheduled in your area, will send you an email with a link to the event. Visiting the link will display the event and its vital details. Users are also given swag, or a benefit, for using their system. The GUI will allow the user to then RSVP on that event.

Once you have accepted an event, you are given a list of the attendees, so you can be free to start the conversation before the meeting. This can help to eliminate those awkward moments of old school networking where individuals have to strike up conversations without knowing a person’s interest or industry.

The Networking Opportunity Engine helps business owners connect offline with professionals in their local area. This method of business networking can provide users with the opportunity to experience new venues around town, while helping to promote businesses and further networking opportunities.

The Business Opportunity Engine

Create your own special experiences to help attract new and loyal consumers. Hosting your own networking opportunity events through your business will allow owners to take advantage of slow periods without out-of-pocket costs.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Google AdWords: Call Metrics & Click to Call

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the mouse.

Others thought that displaying a local phone number, especially if it is  for location based services such as a dentist, have their own benefits.

Google realized they might be losing money, if people do call instead of clicking on the ad, so they’ve added Call Extensions. Those are types of ad extensions that allow advertisers to include additional information about their businesses and specials in their text ads. Call extensions works differently whether or not you’ve enabled Call Metrics.

Call metrics allows advertisers to track phone calls that come from the ad. This is done by generating a specific phone number for this specific ad. With the popularity of mobile gadgets there’s a growing benefit for advertisers to receive calls from mobile users. In this platform, calls generated, duration of the call and the area codes of the callers are noted so advertisers will have information about the location of the calls. The Call Metrics is free to use, but by setting it up the advertiser started paying for the calls as they did for the clicks.

There are metrics available to see how effective it is and how many people call instead of clicking. If you did enable Call Metrics, Google assigned a custom phone number to the ad and displays it on both desktop and mobile devices. Vanity numbers (which include letters and numbers) are also allowed.

But In July 2011, Google announced click-to-call enhancement in AdWords ads which will affect charges for the ad. All non-clickable numbers in the ads will be converted to a click-to-call numbers, and they will start to incur extra charges when the number is clicked.

If you didn’t enable Call Metrics, your phone number will appear as a clickable phone number for users of smartphones using Google search, voice search, Google mobile apps or Google maps.

If you are using Call Metrics, and you have a phone number in your ad text, only the newly clickable phone number in you ad text will show. That is done to reduce confusion for users not knowing which number to click.

If you would like your Call Extension number to display, you need to delete your phone number from your ad. You will receive an additional line of ad text. The phone number will still be displayed without the need to take up text space.

If you didn’t use Call Extension and you have a phone number in your ad, it will convert to click-to-call automatically. You don’t have to edit your ad to make the phone number clickable. But, if you want to maximize your ad space, you should consider using Call Extension  to free up more space. You will be charged for the calls either way.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Social Networking Etiquette

When you begin to build your social media presence, you may notice that things you post, or quips you share tend to go unnoticed. It is not something you should take personally; just realize that is just a side effect to being a newbie on the social media scene. So how do you get the recognition you want, without getting the kind of attention you do not want?

Complete Your Profile

Completing your profile with the most relevant words and phrases describing you and your business to the best of your ability is of utmost importance, perhaps the most vital part of social networking. Not only does this show professionalism but it also puts your niche and its respective keywords on the social networking map. When others begin to search for networking opportunities, they will locate you solely due to the interests you list and the wording you choose in your profile. Take extra care to be sure that your profile is projecting what you want returned to you.

Like, +1, Share, Friend, Follow, RSVP, Retweet, @Mentions & More

You will need to take the first steps in interaction. Respond to those in your network by commenting on their post directly and by giving it whatever forms of proper acknowledgements the site you are using offers. Not only will this provide those on your list with the recognition they are looking for, but it also gets you on the radar of their friends as well. Like their post, Retweet it, Share important messages with your own network, and watch it begin to increase.

Love It! Mean It!

If you see someone post something that is of particular interest to you, read their post, view their video, and get a real feel for the perspective they are offering, even if it differs from your own. Then share your opinion on their topic by commenting in an informed manner. Highlight or quote portions of their posts in your own reply. Always take the humble approach when possible and be ready to return a reply to your own to show that you are truly interested in the topic, not just passing by.

Extend Yourself

To build and increase your own networks, you may need to do your own relevant searches and extend friend or connection request to complete strangers. Since this kind of communication can often be abused keep three very simple rules in mind and you should be fine.

  1. Do not request a connection suggesting someone buy your product or service.
  2. Explain why you desire the connection. Include similar interest or the desire to share and learn more in-depth industry or niche knowledge. If you share a common friend or follower, feel free to let the person know that is how you located their profile.
  3. Use proper grammar in your request. Do not use slang, acronyms, or any language that may be confusing or appear unprofessional.

Tweet Others the Way You Want to Be Tweeted

In general, treating others the way you would like to be treated is always a good rule. On social networks, this is more important than ever. Do not use your social networks when you are angry, inebriated, or exhausted. Social networking may not even be as forgiving as daily life situations. Although on some networks, you may even be able to delete a nasty post or a rude rant, you may not be able to delete the impressions of it that others have made if they commented or shared it with others.

The only way to make your presence known on the vast and endless space that are social networks, is to dedicate the time, energy, and effort it takes to cultivate a network of attentive, helpful, and successful folks in your own industry or niches. Be sure to keep up with your own social presence and educate yourself on the methods in which you can continue to expand your reach.

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

Is Google Plus (G+) the key in the transition to Web 3.0

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.



About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

3 Controversial Freelance Writing Tips That You May Want to Ignore

When you work as a freelance writer, there is no shortage of helpful tips and tricks that others provide to help ‘steer you in the right direction.’ However good their intentions, there are many tips that I have seen that seem to be more of a personal choice, than a professional one.

Ditch the Jammies

Why would this even be a suggestion? One of the biggest perks of being a freelance writer is the ability to do the job just about anywhere, in any mode of dress, at any time. I understand the concept behind putting on your regular work clothes, but in all honesty, if you feel the clothing you are wearing may be distracting to your writing, many other things are likely to be distracting as well. In fact, many freelancers are disabled and have chosen this profession because it does not require them to wear clothes considered professional attire by the general public.

A career in freelancing means that your productivity, success, and daily grind are entirely under your control. As opposed to popular theory, I believe if your clothing is distracting to this kind of self-driven career, perhaps you just need to shed them. If your SpongeBob flannels are keeping you from working, I have a major feeling that donning your three piece Versace suit isn’t going to help you focus. Get minimal, not uncomfortable.

Write an eBook

Are you a professional with educated knowledge in a particular industry? Have you ever shared an idea that others think should absolutely be shared with the world? Is there a shortage of information on your topic in your industry? If you can answer yes to all three of the above, than you may have cause to create an eBook that could be a lucrative investment, a great example of your writing style, and a true benefit to others seeking knowledge on your topic.

However, remember that when you create an ebook, only the SEO and advertising you do for the ebook itself will provide public awareness of it. Search engines will not find chapter three worth mentioning, in fact, it won’t find chapter three at all if it is embedded in a document on a website and not open content on a page that can be crawled. Limit the creation of ebooks until you increase your own knowledge on topics such as advertising, marketing, social networking, and SEO. Without those, you are seriously just wasting content and your own time.


Almost every post I see encourages all freelance writers, from the newest to the most experienced, to specialize, or focus on one topic only. The first horrible element of this tip relates to those who are new to the profession. Unless you are arriving with a degree on a topic, choosing to write only on one topic or one industry will narrow your options in many areas that you need to build a healthy career in freelance writing.

  • Massive Decrease in Job Ops
  • Limited Knowledge in Important Areas
  • Diva-Tude

Although a writer with a solid education may have the ability to choose a particular focus and stick to it, suggesting that generally educated writer new to the industry of internet writing choose their only focus and stick to it is more a lofty idea than an idea based in the reality of reaching a steady income that can be relied upon.

After ten years of writing on thousands of topics, never considering myself too good to write on any in particular, I am just now beginning to target an industry. After ten years of realizing how many topics and industries directly mesh with each other, I realize what a horrible mistake it would have been for me to take the advice of those well-wishers who encouraged me to don my old administrator clothes, toss out a useless eBook instead of posting my knowledge where search engines can find it, and choosing one topic to specialize in.

Quips and Tips for Successful Writers

Freelance Writing Tips

Tips for Freelance Writers

About Joy Lynskey

Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.

The Pros and Cons of Article Base Sites

The Pros and Cons of Article Base Sites

Although many small business and subsequently website owners may have their content creation options well in hand, others can struggle when it comes to supplying their websites or blogs with fresh topics and themes. Though the concept of article bases are far from new, they are certainly increasing in popularity as small businesses spring up all over the net daily.

How Can an Article Base Benefit a Small Business?

If you asked most website owners if they would like free content for their sites or blogs, you would be likely to get an odd look, a sly smile, and questioned on what kind of tricks you have up your sleeve. However, article bases really are a cut-and-dried option in many aspects.

  • Users can sign up to most article base sites for no cost
  • Small businesses owners can browse topics, read over articles, and choose those they enjoy for their own sites
  • Most sites have no limit on how many articles or blogs a user can choose to utilize from their available content

Article base sites sound pretty lucrative for a business owner so far, but what are the direct benefits for a company’s bottom line and their web presence or brand awareness?

Article Base Pros

  • Money that would be used to pay for content can be used in another needy facet of a small businesses marketing campaign
  • Business owners who create their own content can save their valuable time by using free content from article base sites
  • Browsing article sites can give a business owner ideas about new aspects or elements of their business that may attract the general public
  • Business owners may gain more insight as to what they can expect when and if they do pay for their content in the future
  • Using article base sites may help a small business website owner to find a content creation employee at an affordable price

With all of those pros, exactly why isn’t every business owner on the net clamoring to get the best articles from base sites daily? It may be due to a few of the important cons that can come with the usage of them.

Article Base Cons

Many business owners forego the usage of article bases for a few reasons.

Proper Crediting

Most often articles on article bases will come with either an excerpt at the bottom of the article, or even a patch of HTML code to paste under the content once it is placed on the businesses site. This is part of the give and take element that article bases promote. Web site owners get free content, content creators receive free exposure and even great back links to their own sites in their credited excerpt.

Having citations or credits at the bottom of content fairly eliminates it as a website content option and secludes it fairly well to the realm of blogs.

Conflict of Interests

Many of those who supply free content to article aggregate sites are doing so in effort to promote their own small businesses. So while it may not be immensely harmful to your profitability if a shoe store in California is linked to your Maine-based offline business, a user who runs his marketing business online, will not benefit, and indeed may suffer if they use article base content that leads to another marketing specialists website.

Stale, Outdated, and Copied

It may be in the eye of the beholder (and Google) whether or not an article is worth using if it has been used elsewhere , but commonly it is bad practice to use content that is not 100% original. This rule can be ignored, but only in the case of truly spectacular, highly-viewed content. Case-in-point, if you find an article on an article base that does not make you want to do a little dance, pump your fists in the air, and share with all of your friends, chances are, it will not give Google the warm fuzzies either. No one wants the cold shoulder from the Big G.

So Who Is Using Article Bases, and How?

Many business do use article base content, however, using them under the notion that even copied or stale content is better than no content is the absolute polar opposite of correct. Your site will fare much better with one of those fist pumping, celebratory articles than thirty overused, stale, and wildly credited ones.

Fortunately, there has been one glaringly large benefit for many users. Guest blogging is widely recognized, utilized, and has proven a successful option in content management, so using article base content in this manner may be the perfect option for a few reasons.

  • High-quality content that isn’t copied to a long list of other sites, but a short list of high-ranking ones, can be beneficial to the blog by adding outgoing links and regular content for your viewers.
  • Adding them to a running blog, instead of static web content, can help to avoid the no-no’s that can cause the Googlebot to flag your site negatively.
  • Using the content of the content creator who is intent on promoting themselves, their product or services, or other opportunities will likely cause the content to be shared on the authors website and social medias as well. This can in essence be a form of free social media marketing, although, not without the previously mentioned risk of diverting your customers to someone else’s business if you are not careful about the aspects of the author content you choose.

Article bases do have their pros and cons, but can always be at least minutely beneficial as long as the website owner uses caution and strategic planning when choosing which authors, and their related links, will be of benefit, or at least not detrimental to your own brand awareness.




About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Yext: Pay Per Action Advertising

Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites.

With a seed money of $25,000, and 2 rounds of funding, one in 2008 ($3.5 million) and another in 2009 ($25 million), the site was launched in its present configuration in Sep, 2009. The company earned $20 million on 2009, their first year of operation.

Poised to replace Yellow Pages with online ads that result in phone calls instead of clicks, each ad has a tracking number that allows the company’s software to analyze the information. When a business signs up with them, Yext places their ads across the internet in local directories and search engines. Each customer gets his own inbox for calls, a transcript of every call and a full audio file that can be played back. When certain keywords appear in the conversation (they use speech recognition software licensed from IBM), the customer gets charged for it. Marketing calls, wrong numbers, job seekers and calls from outside the agreed geographical area are put in a junk folder and are not charged.

Yext has MapQuest, Yelp and Citysearch on board. In order to combat Google Places, which can prioritize listing the way they see fit for $25 a month, Yext launched Tags, which allows them to highlight your business in the lists. They also offer Reputation Management which enables you to stay informed about your business’s online reputation from one spot.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Small Business Solutions: Sponsored Reviews

Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results.

So, it is very important to try and rank on the first page of Google. One of the methods used to get a higher ranking is the SEO, having articles and posts posted on the internet that contain the keywords you are aiming for, to create more links and rank higher.

Since the Social Media has become a major player in influencing the ranking on Google, many have been searching for a way to increase their presence. One of the ways is to be mentioned on blogs and other social media platforms, but you can’t do it all yourself and sometimes help is available in places you haven’t thought about.

One of the newest trends are companies that will connect you with blog owners so you can pay them to write a review about your product or service, and link back to your site.

One such company is Buyblogreviews.Com which “brings advertisers and bloggers together for reviews on products and services”. They offer to connect the business owner with blog owners that specialize in that niche and get reviewed by professionals, semi-professionals and ordinary bloggers. The connection with the bloggers is done through their site and the bloggers bid for the opportunity to review the product. The site charges 30% of the deal.

Another company is, which is owned by IZEA Innovation. “Think of it like eBay for sponsored blog posts” they say on their website. Advertisers offer opportunities for blog owners to connect with you, write a review and post it in their blog. is yet another company that offers the same service. Theirs in the only site that says positive reviews are not guaranteed. offers an array of services, from connecting the advertiser with the blogger, set link the advertiser wants embedded in the post, choose which blog they want it posted on and measure the effectiveness of the campaign. They work with some Fortune 500 companies as,, and will create a whole campaign for the advertiser around the subject he want to enhance.

A new survey conducted by BlogHer and found that 20% of women who used social media are motivated to try products bloggers wrote about and 53% of them have bought a product based on blog recommendation. The top three typed of products people look for personal recommendations are consumer electronics, computer hardware and software and movies. Almost half of blog readers read blogs to find new trends or ideas.

Is it legal? Yes. Is it Ethical? Yes, as long as the bloggers posts at the top of the article that this is a sponsored post and the opinions of the blogger are 100% his.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Demand Studios and the Impact from Google’s Algorithm Change

There seems to be some serious back-and-forth about the state of Demand Studios since the Google algorithm alteration. Initial impact indicated that they may have lost ground on the search driven traffic of some of their sites. Citing as one of the locations where the change may have triggered a down-turn, Demand Studios initial statement indeed, indicated that even they knew that the new algorithm may have relatively lasting impact on their page views.

Demand Relies on SEO

Demand Media does rely heavily on search engine optimization to boost traffic to their content which is created by over 13,000 freelancers worldwide. So Google’s announcement that its change would impact almost 12 percent of search engine queries, was definitely destined to negatively affect Demands current page views by sheer numbers alone.

With sites like eHow being a large part of their company’s content, often ranking high on search engine queries before the change, and afterwards, there can be little doubt that the effect was in fact, a minor one for them. However, falling stock values are also a cause for concern for Demand. Some searches even provide Demand Studios content ranking higher than before the change.

Google Panda

Continued updates, codenamed Panda, have provided a different viewpoint altogether. Just over a week ago Google enacted the Pandora update worldwide. This time stating that two percent of Google queries in the U.S. would be affected.

Sistrix, a site that had previously released the results of impact on content farms after the first update, also released new information on the Panda change and how it has definitely affected the page views of eHow content. Although in general, the second update was not as search engine query altering as the second, or Panda update, it did land on eHow this time, even though it is rumored that it was actually one of the targets of the first update in February 2011.

Demand Demands Acknowledgement

While admitting a slight decline in search engine traffic on eHow sites due to the recent changed, Demand still insists that the Sistrix numbers are way off. Citing a predicted 2/3rds decline in eHow traffic, Demand reps responded that the numbers were greatly so grossly overstated that they must comment.

Demand CEO Richard Rosenblatt shared with MediaMemo that the relationship it shared with Google was a highly valued and mutually generous one.

They stated their relationship with Google made much sense for many reasons.

  • That they help to fill gaps in Google’s content when other high quality content is not available.
  • That they are the largest suppliers of YouTube videos.
  • That they are a huge Google Adsense partner.

Stating that the current losses are projected to cause them to suffer around 10 million dollars in lost revenue, they are assured that with projected sales this year reaching around $311 million, they do not consider it a substantial, nor a 2/3rds percent loss.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Did Google Panda Change the Playing Field?

From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world.

One such tweak happened lately; in February 2011, Google launched such a change and named it Panda. They called the tweak “A High Quality Sites Algorithms”. It came in reaction to what they call “Content Farms” and the blogosphere immediately filled in the name of one of the biggest player – Demand Media, who was gaining top listings with copied content.

In order to cut on the clutter of results you get from a query, Google is trying to root out the low quality sites either by checking content, enabling users (through a Chrome extension) to block sites from their searches, or by lowering the ranking of copies material. “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.” Said Google’s Matt Cutts.

This changed impacted US sites only until April 11, 2011, when Google rolled this change to all English language queries and made a few changes. Their statistics show the change has impacted 12% of the queries in the United States. Most impacted were, followed by,,, and The gainers were news sources like,, and information sites like,, and even YouTube.

The new adjustment was meant to take care of a gap in their program that enables a site like not only slide down but gain in ranking. Demand Media, the owner of eHow, was immediately impacted.

Some small businesses might have seen a change in their ranking. Google is said to be open to complaints that will be implemented, if found correct.

Online Publisher Association estimated that $1 Billion will be redistributed across the online publishing industry as a result of this change.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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