Constant Contact: eMail Marketing [INTERNSHIP]

Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact is known for their dependable email marketing. Their main goal is to help their customers find new customers, drive repeat business, and generate referrals.

Email marketing is basically sending email messages with a purpose of attracting new customers, or enhancing the relationships with current customers. Email marketing through constant contact is a great reliable way for your company to grow. With features that allow you to have a professional look, constant contact’s email marketing is more effective than regular email. No technical skills are required to create a professional looking email because constant contact offers over 400 templates to choose from. Creating newsletters are simple and fast so you can send them much more frequently than paper ones.

In order to effectively get your prospectors to respond, differentiate your data base and create smaller customer lists based on their shared interests. After you’ve done that, send them relevant information that pertains to them. This will get more of a chance for them to actually act upon your emails. The emails you send are easy to forward so if you target your audience and their interested, there’s no doubt they’ll click the forward button. This will get you referrals much more easily and allow your company to grow.

A cool feature constant contact’s email marketing offers is tracking and reporting. After you send an email you are able to see who read, clicked, or forwarded your email. This allows you to understand what the people you’re trying to contact are really interested about. You can then go back and tailor your content the best possible way for your targeted audience.

Besides the email templates constant contact offers, they also offer list management and free coaching. List management is a tool that allows you to organize and grow your contact list by combing multiple lists and segmenting them based on an audience with common interests. This is a much easier way to send out a mass email because the lists are already narrowed down to a targeted audience. If you’re having trouble with email marketing through constant contact, they offer free personal coaching and support at anytime. They present webinars, guides, and podcasts to go further in detail about email marketing and how it can boost your businesses customer service.

Constant contact is the new marketing success formula that helps create and grow customer relationships in today’s socially connected world. It’s an easy reliable way for your business to keep a strong communication line. If you use constant contact’s email marketing the right way, your customers will share your emails with their networks therefore making your business grow.


The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

What is Groupon? How Does it work?

Groupon – a deal a day website, brings buyers and sellers together through a web and mobile application that offers the customers a great deal, while businesses get a large number of new customers.

Groupon Picture

The idea behind it is the power of group buying. The deal Groupon does with businesses specifies a minimum number of buyers. If enough people sign up, the deal will become active. If less than this minimum of people sign up, the deal is canceled. This way, businesses can offer great deals because they rely on valium.

The company offers one deal per day per a certain geographic location. It doesn’t cost the merchant a thing, but he has to share in the profits with Groupon. There are certain businesses that Groupon is staying away from; shooting ranges, abortion clinics, plastic surgeons and strip clubs, top their list.

The company sends scouts to different cities to research the businesses, and when they identify the potential, salespeople approach the business. By helping shoppers save while letting local businesses advertise, Groupon seems to have tapped into the intersection of the internet’s social media and physical shopping.

An example – 1,600 people in one day bought skydiving lessons in Chicago, getting a 44% discount on the $229 price. The company making the offer normally sells 6,000 lessons per year.  On one day they got 25% of their yearly business. They sacrificed some profit, but got lots of new customers.

And it sure feels like they hit a nerve. Groupon’s spectacular rise since 2008 turned meteoric in 2010. What started in Chicago with the first deal – half price off pizza in the building where their office was located – turned within a few short years into an amazing success. Groupon has expanded to 35 countries, growing their subscriber base by 2,500%, from 2 million to over 50 million.

With the sign of this huge success came attempts to buy them out. In October Yahoo was rumored to try and buy Groupon for $3 billion. A month later, Google offered $5.3 billion. Google was rejected in December 2010.

They now have a few competitors:  LivingSocial, Group Swoop and Scoop Street have tried to cash in, as have social networks like Facebook, with Places, and Foursquare, with Deals.

The main market of Groupon is composed of young, educated women. Deals are often focused on health, fitness and beauty.


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