Professional Spotlight: Stephanie L. Schierholz (NASA)

Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of the Public Relations Society of America.

Stephanie earned her MBA at Georgetown University and also holds a bachelor’s degree in Business Administration and English.

Stephanie’s most recent work is in a new frontier at the Space Agency, as the Social Media Manager. It was during the Social Media World Forum in New York City that dbmei staff learned how NASA had a thriving social media presence and how it had been built by the brave souls who volunteered their time to generate a new communication tool for NASA. Unlike many other agencies and organizations NASA cannot advertise, which until recently left the agency at the hands of reporters. Now social media provides NASA with the opportunity to communicate and reach out to millions of followers. In addition to the recent TweetUps, they had the opportunity to do some location based services checking in on Foursquare, from SPACE?

Stephanie is passionate about change and everything space, but what you might miss is the underlying message about how she does that, it’s through communication.

While most can get lost in causes and ideas, Stephanie has stayed true to the core value that it’s all about communication. Stephanie sees social media as a “tool” that has done wonderful things allowing people and organizations to communicate. This was relayed intensely when she talked about both her experiences at NASA and with the British Council’s Transatlantic Network 2020. Stephanie shows great interest in communications being the tool to understand one another, in fact when faced with the question “What advice would you have for young people who face struggles and failure?” Stephanie immediately went back to her core explaining that critical evaluation has to be done to understand the “why” and ask questions to both yourself and the people around you.

Stephanie’s advice seems to consistently be about communication and exploration, she urges young professionals to reach out to experts but not be afraid to try something new, and again understand the “why” if someone is critical or when you face failure. Stephanie also warns to be careful, if you do something make sure you enjoy doing it because once you become the expert, it’s only natural that you’ll be expected to do that from now on.

As the President Elect for Women in Aerospace, Stephanie is passionate about opening the doors and setting up support systems by both men and women to help generate more resources for women to seek out careers in “everything from aviation to space and all that in-between”.

Stephanie was raised in Colorado, and has done quite a bit of moving around, but says she is enjoying the east coast for now, and in talking to her you can’t help but wonder if this star eyed professional has something more grander in mind for her future.

Stephanie Schierholz seems to be paving her way to something great, based on the roles she is in now and her passion for exploring new ones, you cann’t help but expect we will be hearing a lot more about her as time goes on.

As of today, Stephanie Schierholz is a passionate and professional contributor to society, social media and a role model for communicators everywhere.

Video: Interview done via Skype has been edited for sections to share on the post and via YouTube, the video is edited from the 45 minute original video to 15 minutes and includes sections thought important by the author.

dbmei.com previous article on NASA from Stephanie L. Schierholz Presentation at Social Media World Forum North America:

#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Professional Spotlight: Robert Basso

On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own terms.

Some attendees included:

  • Joe Corcoran, Founder of Joe Corcoran Productions
  • Selena Cuffe, President of Heritage Link Brands
  • Jeff Hoffman, Co-founder of Priceline.com family of companies
  • Steve Davies, President, The Alternative Board – Nassau
  • David Becker, President, PhilippeBecker

Robert Basso, the author of The Everyday Entrepreneur, is a well-recognized business leader and advocate. With an entrepreneurs eye for spotting opportunities, Rob has a long list of achievements from founding investor in Empire National Bank to owner of Advantage Payroll Services. Rob frequently contributes on Fox Business as well as other national programming such as Entrepreneur. Rob has also submitted to interviews with USA Today, AP, and CNN Money. Rob also hosts a web program called Basso on Business which features businesses and entrepreneurs.

The Everyday Entrepreneur

The Everyday Entrepreneur is loaded with powerful strategies and important objectives for defining, setting, and achieving goals for your own entrepreneurial success. Revealing how its readers can learn to apply their own ambitions to their desired goals and gain an understanding on how to proceed on their own, this book provides realistic goal setting ideas that can lead to successes that may have eluded you so far.

The Everyday Entrepreneur is unique from other available books on the market in that it supplies palpable entrepreneurial strategies for business owners. The contributions of The Everyday Entrepreneur allows for business owners to build their own wealth, financial freedom, and success regardless of age.

In The Everyday Entrepreneur, Basso explores other innovative entrepreneurs like himself and discovers what encouraged each one of them to push the limits and find their own genuine successes on their own terms.

You can also expect to learn:

  • Valuable lessons regarding how to drive business growth
  • How to best hone entrepreneurial instincts
  • How to reawaken your sense of adventure in your business endeavors

So much more is covered here but we can’t share it all. The Everyday Entrepreneur provides a roadmap allowing readers to follow the success stories of a variety of individuals who all hail from very diverse backgrounds. Take a walk with Basso as he shares the stories of each entrepreneur while they find the answers to achieving their own successes and surpassing goals unimagined.

My Take on Robert Basso

In a room full of professionals this picture speaks but a touch of the moment and what Robert Basso conveyed as an Entrepreneur, Professional and Parent. At the start of the event Robert thanked a few people, something you expect from most at such an event, but the moment to see Robert’s character came forward when he called his children to the front of the room.

“You might not quite understand this yet, but it’s my hope that you will someday” Robert Basso told his two children.

A moment that was so passionately about a father conveying an important message to his children that he had to be instructed and nudged by others to turn so they could get the photos they wanted. One could try and say that this was possibly staged, but if you had seen it first hand, you’d know the sincerity was without question.

My short interaction with Robert leaves little to argue about the long term experience of knowing or doing business with this professional, but if how he cares and treats his family is any indication, then clearly he is a professional worth knowing.

THE EVERYDAY ENTREPRENEUR

Published by John Wiley and Sons, Inc.

Publication date: October 24, 2011

$24.95; Cloth; 175 pages; ISBN: 978-1-118-10644-0

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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