Facebook Changes Privacy – For the Better?

Facebook Banner PrivacyThis past Wednesday, Facebook unveiled changes to their privacy settings, and as usual, this has caused quite a stir amongst their 1 billion users.  But are these changes something we should worry about, or is Facebook making our privacy a bigger part of their plan?  Only time will tell.

For now, we are left with the changes that will be occurring over the next few weeks, as they roll out to their full membership.

And, what are the changes that we will see?

Most importantly, members will no longer be able to hide their profile from Facebook’s search function.  Until these changes take effect, users who didn’t want to be found via Facebook’s own search function had the opportunity to “hide” themselves, so that they would not come up when people searched on their names.  According to Facebook, this was not a feature that was well-known or used by a large percentage of people (“a single-digit percentage”), however it was available should people want the benefits of Facebook without being “found”.

Another change will be a refreshed Activity Log, which is where you can review all posts, comments, likes, and shares you’ve made since you joined Facebook.  Now, there will be more information about your personal data, photos and status updates spread across Facebook.  In addition, they are rolling out a new Request Removal Tool that will help you ask people that have uploaded photos of you to remove them.

In addition, Facebook will be providing information about content you have chosen to hide from your Timeline, and whether that information may still appear in other news feeds and searches.  This is especially helpful if you have shared something and later decide to remove it.  This new notice will show you who else may have shared the content, and where it is still visible.

The final change will be the context menus where privacy settings will live.  Currently, the settings are spread about several different menus, depending on what content you are looking to secure.  Going forward, the privacy settings will be called Privacy Shortcuts, and will be a single, organized menu where adjustments can be made.

All of these changes, except our ability to hide our profile, will make it easier to control what is seen and by whom.  And Facebook is taking an active role in helping us see where our content is visible, including pictures and videos.

What do you think of the changes?  Are they for the better?  Worse?  Does it matter?  Let’s talk.

 

Resources:

Facebook Changes Privacy Settings

Facebook Changes Privacy Controls, Forces Users to be Searchable

Here’s What the New Facebook Privacy Settings Will Look Like

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution.

“Privacy is for old People” but perhaps we misunderstood “old”? It was my interpretation, it was for people who try to “network” the “old” way. Keep sending out those paper resumes, no really keep doing it, in the mean time those that are out in the digital space that have embraced transparency are taking all the job leads and finding and creating careers.

“Think Digital, Act Social”, this is the best way to find a career and not a job. Your resume starts with one word, Google! This is what almost 90% of hires will go through before they get a job or enter into their career. The power of LinkedIn is not just in its ability to connect, it’s in the uniformity that the professional social tool provided.

A resume was traditionally put on a piece of paper that had a million different formats, was presented in infinitely different ways and contained a variety of info that could range from too little to too much. The paper resume then needed to be mailed, emailed, uploaded into a system that could scrape keywords, if you knew how and where to put them.

LinkedIn created a space that provided basic continuity in your digital resume, then provided you the flexibility to be different without losing the Education, Experience, and transparent influence.

If your concern is privacy, then good luck, your “old” way of thinking is what has you unemployed or in a dying industry.

Here lets show you a example of why this is so important and relevant.

  • Position: Writer
  • Duties: On a regular basis produce a variety of articles on subject “A” that people want to read to help increase site/paper/blog readership.

How will you apply? How will you be evaluated?

  • Traditional Applicant: Resume with impressive samples, clean resume, quality education, phone numbers for references.

vs.

  • Digital Applicant:  LinkedIn Account, this includes a good work history, quality education, samples of articles from the connected blog. The impression that you understand digital, with 500+ LinkedIn connections, a Twitter account with 3,000 followers a Klout score that shows that you influence people in a call to action style with your tweets/articles. A Facebook page that shows who you are as a person, Spouse? Parent? Sports Fan? Alumni? Hobbies? the things that provide comfort about the applicant being hired is of good and cohesive character to the organization. How about the power of say 12 “Recommendations” on LinkedIn from people who you can see are reputable, professional and also of good character.

If you’re going to spend money on mailing paper resumes or email spam, you might want to consider target marketing ads on Facebook or LinkedIn, as you’ll only pay for who you target when you know they have looked at you.

Why this matters?

Social Media transparency is better than the traditional background check, this gives you a look into what has been legally off limits and even though you may say it doesn’t belong as part of the hiring process, the data shows that it clearly is! Now consider the business model, the writer with the traditional resume path only tells they can do the work, the digital resume can show you that they can do the work and generate revenue!

How?

Writers generate content to create readers, the first shows they can create content that people might be interested in, the second using the digital resume shows that they CAN and DO produce followers and views for their content. If you’re an online media source, like a news paper gone digital, you NEED the second writer more. Advertising revenue is about “eyes” the more eyes you get on your content the more valuable the ad space is, the second writer shows that they can generate more “eyes” or views from the start.

Now the same can translate to PR positions, Sales, Business Development and any position where reaching people is important. Then imagine you’re a prospective employee that can show a following or influence over 50,000 people across the social networks that drives 10,000 clicks or views a month, you’re on your way to being your own business. Big brands got to their ivory towers on the shoulders of their employees being representatives in their communities, social media is an extension of that practice.

This is why it’s important to “Think Digital, Act Social”. Having transparency allows you to show value by using digital means to display who you are, the professional and the personal. Things like video, websites, social sites create a foundation that then allows you to act social by reaching out in both traditional networking and digital networking methods.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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