Jeff Jarvis Explores the Role of the Internet and Social Media in Modern News Gathering

In this ever-increasing technological era, it’s surprising to find anyone that hasn’t heard of Twitter and its simple and convenient way to send quick messages in 140 characters. Jeff Pulver, an Internet entrepreneur and the co-founder of Vonage, has taken this convenience to the next level with his 140 conference, also known in the Twitter world as #140conf. Since 2009, #140conf has been held in towns and cities all over the world where guest speakers are allotted 10 to 15 minutes to get their point across.

2012 #140conf

The 2012 #140conf, which started on June 19th, is a 2-day event held at the 92ndStreet Y (92Y) in New York City. A notable speaker appeared on the

English: Jeff Jarvis at DLD Conference.

English: Jeff Jarvis at DLD Conference. (Photo credit: Wikipedia)

first day of the event and gave an interesting and amusingly humorous speech regarding the evolutionary changes and professional challenges many journalists are facing these days because of the rise of the digital platform.  Jeff Jarvis, a journalist, former television critic for TV Guide and People magazines, and one of the creators of Entertainment Weekly, gave the audience a riveting presentation as he explained that article creation and journalism are not dying, but merely evolving to fit the paradigm of the Internet.

Jarvis discusses some reactions to his views on how journalism and the presentation of news have evolved over the past decade or so due to the Digital Age.

 “The article is a luxury,” Jarvis said. “Now they thought that meant that it’s not needed. No; the article is a precious thing. It takes a lot of money and effort and time to make an article.  The article is the byproduct of the process of news.”

In his presentation, Jarvis compared the evolution of digital media, social networking and news gathering over the past few decades to the impact that the invention of the printing press by Johannes Gutenberg had in the 15th Century.

 “I did research back to Gutenberg believing that the press really gives us a lot of lessons about what’s going to happen now, with our world now. One thing I found out was that when the book came out it scared people to death just like the Internet does today. It scared them because it changed how they see the world.”

Jarvis’ comments on Gutenberg and the impact of the first printing press were based on his research for his 2012 e-book, Gutenberg the Geek, which was published as a Kindle Single.  Jarvis has also written What Would Google Do and Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, in which he defends the concept of Internet openness and his opposition to restrictions based on the supposed protection of privacy.



A native Georgian, Leigh Egan holds a special fondness for the Peach State and enjoys contributing and interacting with the community. After attending Kennesaw State University, where she majored in English, Leigh has been a writer, editor, and journalist for the past 11 years. Her eclectic selections of articles and academic research cover a wide range of topics and can be found on various sites, magazines, community newspapers, and hyper-local publications. She has also edited several fiction and non-fiction books, and continues to provide editorial and writing services to local, national, and global clients. In her spare time, Leigh is an avid reader who enjoys family, music, and the outdoors. @Leighegan

#140conf in New York City June 19th – 20th 2012 [Event]

This year the #140c will be hosted at the 92nd Street Y at 1395 Lexington Avenue in NYC.

The History of the #140conf

In its fourth year running, this conference has had no shortages of experts with a plethora of educational and trending information to provide attendees. Each year it simply gets better and better.

In 2009, #140conf hosted events in:

2011 found #140conf spreading even further across the globe with events held in more locations than before.

There have also been a number of #140conf Meetups which have taken place across the United States, and outside of the states including places like the UK, Kenya and Israel.

In addition, check out the writers panel from #140conf 2011 that featured Debre Eckerling from @WriteOnOnline, Jeanne V Bowerman @jeannevb and Tracey Jackson @traceyjackson4.

With many more impressive panels the 2011 #140conf was a rousing success. This year is shaping up to top them all.

Jeff Pulver Speaks

In April, 2012, Jeff Pulver shared a talk in Des Moines Iowa and he had some very compelling things to say about how we act and interact on our social networks. Are you YOU on your social networks? Are you who you think your friends and consumers think you should be? If you are anything but yourself you are not really connecting with those most important when it comes to marketing yourself or your brand. Jeff put it out there pretty well when he asked:

Are you you? Are you connecting to the person who you are? Are you true to yourself? If you Tweeted yourself would you talk back? Would you friend yourself?

I can relate to this as it is very similar to my previous article “Who are you?”

Societal communications are occurring now on a global level. Jeff reminds us that while the communication line is open, we have plenty of social media users who are more than happy to be brash, rude, insensitive, and that perhaps these people are being themselves. But we also have others who are the veritable shrinking violets, who are unlikely to ever be heard on a grand scale. And then we have our social leaders. Those whose Tweets and Status shares compel us, attract us. In most cases, those people have a strength we admire. Each of us have our own strengths when it comes to how we voice our feelings, how we communicate. In each of us is our true voice that when shared with the Twitterverse, or asserted on a Facebook status will have its own selling point, for those with a similar voice, opinions and assertions.

Inspire others whenever you can, because you can.

This Year’s #140conf NYC

The turnout for this year’s conference is expected to be attendees from 17 countries and 31 states.It is already expected to be the largest worldwide gather of entrepreneurs and professionals who are interested in the effects of real-time on people and businesses.

The focus will be on how the internet has the power to change lives and all attendees should expect to leave with a new outlook on how real-time interaction on the web can be used to grow your business or personal life, or even to do something intrinsically meaningful such as activism in charities you support. The options are almost endless.

The schedule is a fast paced and very unique one. It is the intention of the organizers to supply the perfect platform for as wide of a demographic as possible. Everyone is encouraged to share their thoughts or engage with attendees and speakers. Individual talks will be limited to ten minute excerpts and panel discussions will run for 10 to 15 minute sets.

Conference speakers will be arriving in NYC from all over the world. Speakers from the Pacific, South America, Europe, Asia, Canada and of course many from the United States.

Register Today to Be a Part of This Event

Interested in having your voice heard at a future #140conf event? We are always looking for new voices to introduce to our community. Just drop a note to Jeff Pulver. Interested in leveraging the influence of the #140conf NYC community? we are looking for companies interested in sponsoring this event.

The #140conf events –Tweetups, Conferences, Parties and Roadtrips – present an opportunity to consistently broaden your social media knowledge, whether for its own sake, or for application in communication, business, news, politics, philathropy or just about any other sphere. You always meet the most interesting and creative people at these events, and each time, Jeff’s mix of speakers,  their topics and perspective leave you substantially more informed and meaningfully inspired.

– Ian Aronovich – @GovtAuctions

Don’t miss this years @140conf #140conf in NYC!


@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.


“A Tree Grows in Brooklyn” – A Hot Trade Show Helps Businesses Grow

Brooklyn Borough President Marty Markowitz

Brooklyn Borough President Marty Markowitz (Photo credit: Wikipedia)

Business people flocked to the Trade Brooklyn event on March 20th, jamming the aisles and packing the seminars and workshops.  In this tough economy, it was refreshing to see the high level of interest in this event.  A packed exhibit floor with over 100 booths and valuable marketing seminars kept the more than 1,300 attendees busy all day.  For this reporter, who has attended so many sparsely attended shows in recent years, it was eye-opening.

Marty Markowitz, the Brooklyn borough President, kicked off Trade Brooklyn, Brooklyn Chamber of Commerce breakfast in the morning by taking the microphone and doing what politicians do best – getting the crowd excited about the event.

The exhibit floor was packed with over diverse exhibitors, ranging from small companies, to banks, insurance firms and even to portable toilets (CallAHead). People interacted, exchanged ideas and business leads.  People stayed all day and walked around talking to the vendors and packed seminars including several Digital Brand Marketing Education sponsored. Lots and lots of good business connections were made and the energy in the room was noticeable.

In addition to exhibits, seminars covered topics important to business leaders such as “How to Franchise Your Business,” “Changes to Social Media that Impact Business Strategy” and “Small Business and the Affordable Health Care Act.” I was personally quite surprised, when in the morning session by Digital Brand Marketing Education, I asked the audience “How many of you are business owners?” About 2/3 of the room raised hands.

With the economy struggling to get back on its feet, it was refreshing to see a popular B2B tradeshow bring together businesses from all over the New York metro area.  It is these kind of event that will again get business growing again.   It’s clear that not only trees grow in Brooklyn, businesses and entrepreneurs do as well.


This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information, go to or to his blog  He can be reached at or @wjcorbett.


Venture Pitch 2012 [Event]

Thursday,  March 15th 2012
Leonard’s of Great Neck
555 Northern Boulevard
10:00AM – 3:00PM

Business owners should enjoy Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global.  It will feature a well-known panelist from the big hit ABC television series Shark Tank, Daymond John.  Joining Daymond will be Rob Basso, President of Advantage Payroll Services.

The panelist include Bruce Zutler of the Inventors Association of Manhattan as well as Luis Cuneo from IBM Global Diversity Business Leadership. Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be a part of EXPOS Your Business and NY Multicultural Business Expo that will be taking place at Leonard’s of Great Neck.

Why Attend?

Shaping up to be a very exciting morning, Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be filled with new ideas and businesses who are focused and competing to take their own operations to new levels. All competitors will be charged with convincing the panel of judges that their idea should win the top prize. Produced by Expos Your Business, Venture Pitch will be an enjoyable breakfast with some top-notch business marketer entertainment.

Business owners who are looking for new ways to market their products or services will be able to take part in this unique business expo that is focused on helping to stimulate local economies while still promoting appreciation and awareness of cultural diversities. The NY Multicultural Business Expo will be supply a rare opportunity for many individuals or businesses to network in one of the fastest growing elements of our business population, the multicultural market.

There will be sponsors and vendors from many nationalities that will be representing companies that are working to build their own customer bases to help increase their own personal circles of influence. Mark Neuwirt, President of Expos Your Business and organizer of the event, shares that even though the event is not a massive one noted on a national scale, it is the first for the Long Island and NYC area and it has already elicited a high volume of response.

Who Will be Attending?

Reps from the LIDC, Empire State Development, National Grid, the US SBA, and the NYS Governor’s Office on Asian Affairs will be participating. Expos Your Business is partnering with Nassau County to extend outreach to those businesses that are minority owned by supplying them with relevant information as well as helpful panels and seminars on multicultural marketing, public speaking, minority business development, funding, social media, securing government contracts, and more.

Many local, regional, and national media venues have and continue to actively promote the EYB to their English speaking and ethnic communities. Entertainment will include a brief musical performance by the Asian-American Cultural Circle of Unity. There will be food tasting throughout the day supplied by local restaurants beginning around 1pm.  Neuwirt offers the reasons behind the EYB.

“Globalism has come to Long Island and beyond its borders and we embrace it wholeheartedly.”

Tickets to the event are $60 and attendance is free with preregistration. VenturePitch 2012 is taking place at Leonard’s of Great Neck in New York, kicking off the NY Multicultural Expo. For submission details or more information, please visit or call 516-931-0540.


@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.


Facebook Facelift From the Inside Out

Far brighter minds than mine have started and will continue to explore and explain the facelift that facebook is once again giving itself. First it was timelines for profiles (these are for our personal not professional or business use). Many surrendered to this initial makeover kicking and screaming. Personally, I loved the change since I would rather post and look at photos and images most of the time, anyway. Now, we have been informed by facebook that as of March 30, 2012 all facebook pages (these are the business/professional ones) will have the timeline format, as well. They are in preview now and none but the hardy are taking the plunge. Most marketers a very hardy. 

the icon for the facebook conference for marketers held 2.29.12

The icon for the facebook conference for marketers with a slight facelift of some red and yellow. Original icon in blue and white © facebook.

Murmurs of protestation have already begun. But I decided to jump right in and give it a try as I did with my personal profile. I liked that change. I had no objections to it. So I assumed the same would be true of the pages makeover. As I began to explore this latest facelift, I realized it might not be as simple as I initially thought. I got a bit concerned about all those great tabs, apps and other features I had begun to explore, conquer and love. 

The first facebook conference for Marketers 2.29.2012

The first facebook conference for Marketers 2.29.2012

But then I was reminded of the conference facebook gave in NYC this past week and the webinar given by Lujure that will be repeated next week. My faith was restored. With this information and the help of my colleagues, even I would eventually get it, again.

The Lujure webinar

The software and webinar information. To be held on March 6, 2012

So I started with what came easiest to me, the covers. It reminded me of grade school when we had to write book reports. I was not much of a reader or writer then but I loved to do the cover artwork. In that same spirit, I found some images I had made over the last few years for the various websites that correlated to my facebook pages and began to install them as my covers. Then I got a comment from a friend on facebook:

A quote from Rick Milne about the facebook page covers and the rules to make them

The Rules for Facebook Page Covers

Here is what Rick Milne was referring to courtesy of  a source from Craig Yaris’ sources.
This is # 6 on the list of 7:

7 Crucial Things About Timeline For Facebook Pages
The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:

  • Price or purchase information, such as “40 percent off” or “Download it at our website.”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features.
  • Calls to action, such as “Get it now” or “Tell your friends.”

Oh dear, there I was again. Using old technology thinking for 4th dimension communication and expression. Well, back to the drawing board I went. In this case, it was to Photoshop on my computer. I really let my mind go and took flight of fantasy. Here was an opportunity to be as creative and expressive as I wanted. So I began.

This is my contribution to the facebook facelift from the inside out. Combining my spirit as a visual artist, my training as a graphic designer and my decades of experience in various design disciplines, I began to create unique and creative visions for my page covers.

I have begun to get a positive reaction to my cover art. I am proud to include a comment I made to and the personal response made by Nathan Latka, owner of I sent him one of my designs. It is at the end of this post. I am saving the best for last.

Here is my comment and his personal reply on facebook:

Nathan Latka's comment on my facebook cover page design

Owner of, Nathan Latka, replied to my comment on his site.

First, I would like to share a two covers; an original designs which was rejected for reasons explained underneath it:

The original cover for Little Bytes of Art with logo, too much type, cluttered and ad like.

One needs to keep it simple. This is meant to be a brand statement not an ad or promo.

The follow up comment I made to the posting of the above design is, “This cover does not work. It is too crowded, looks too much like an ad and is promotional rather than creative. I have redone it more in the spirit of what facebook is looking for from us in making creative, inspired artwork.”

Here is the replacement. It is based on a painting my husband did of me, wearing one of my hats, holding up one of my decorative painted pots. I use the entire painting as my avatar. The cover is a sliver of the painting to make a statement:

The cover for LIttle Bytes of Art on my facebook page.

A simple statement branding 'Little Bytes of Art, Wearable & Shareable Art'

And for dessert, I would like to share my two favorite designs. One is for Alison*s Heirloom Projects facebook page:

The cover for Alison*s Heirloom Projects

The brand and cover for Alison*s Heirloom Projects

This one is for the Marketing Bytes Blog facebook page:

The brand for the Marketing Bytes Blog

Branding the Marketing Bytes Blog new facebook page

I would like to know what you think and I would love to see what you are coming up with. So please send me your comments and your links. Thank you and have fun, too. I have just one final word. The dramatic change facebook is making has a lot to do with branding. And branding is very much about simple statements mostly with the clever and creative manipulation of images and pictures. Bear in mind the saying. ‘A picture is worth a thousand words.’


Alison Gilbert is the Digital Age Storyteller. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz.

Located on Long Island, New York, MARKETING BYTES serves clients virtually everywhere. This boutique style – very personal service –  hybrid company specializes in helping local/small businesses generate sales leads by transitioning from traditional advertising to online marketing. E-mail us at


Innovative Sales Expert and Best-Selling Author Shines at #SMWSMAC

February 16, 2012 marked the 4th official year for the DBMEI- hosted Social Media Action Camp (#SMAC), in New York. #SMAC, for those who are unfamiliar, is a one-day Cover of "Marketing Lessons from the Grat...conference in which attendees participate in seminars and presentations designed for small business owners, social media buffs, and entrepreneurs to learn more about how social media and networks can be used to promote products, businesses and ideas. Held at the Roger Smith Hotel in New York City, #SMAC featured presentations by an array of professionals in the sales, marketing, and media field. Among these experts were Jeff Goldberg of JG&A, MAD Marketing TV host Jeff Ogden, and author David Merman Scott, writer of the best-selling book, The New Rules of Marketing and P&R.

Revolutionized Business Relationships

Jeff Goldberg, President of JG&A, gave a powerful presentation in regards to how the Internet, cellphones, Facebook, Twitter and other social media have revolutionized sales and business relationships, with a strong emphasis on how we should not become so dependent on technology that we forget how to communicate on an interpersonal level.

“Certainly things have changed in terms of communication,” Goldberg said, “and sales people tend to want to use the forms of communication that they are most comfortable with. But that’s not always the best way to communicate with your prospects and customers. So what you have to consider is that, yes, technology is great, but you have to communicate with people in the way that they want.”

While Goldberg stressed the relevance of traditional interpersonal communications, he also he emphasized that Linked In and other social media are also powerful tools to gain a large number of contacts, with message boards and discussions playing a major part in the success. It was Goldberg’s sales strategies; however, that provided the audience with irreplaceable advice concerning sales negotiations, setting appointments, ice breakers, how to close sales, the products people buy, and how to turn a prospect into a customer.

Marketing Lessons from the Grateful Dead

Another highlighted event was Mad Marketing TV host Jeff Ogden’s teleconference with David Meerman Scott. Scott, a keynote speaker and best-selling author, joined the event to discuss his latest book, Marketing Secrets of the Grateful Dead. Scott regaled Ogden and the audience with anecdotes on how Grateful Dead’s lead singer Jerry Garcia and his band created a different business model from other musical acts by bypassing ticket sellers such as TicketMaster, and allowing fans to make bootleg tapes and videos.

Scott’s main theme was to illustrate how the Grateful Dead were the harbingers of what we now call social media and marketing concepts, a concept that was well received by the audience. By changing the rules of the game, so to speak, the band’s new business model was innovative and adaptable, as Scott pointed out.

In addition to Marketing Lessons from the Grateful Dead, which he co-wrote with Brian Halligan, Scott has written six books, including the novel Eyeball Wars. Scott is a former Marketing Vice President, with over 15 years of experience in the media industry. At present, his blog, Web Ink Now, is ranked by Adage Power 150 as one of the world’s best marketing blogs.

A native Georgian, Leigh Egan holds a special fondness for the Peach State and enjoys contributing and interacting with the community. After attending Kennesaw State University, where she majored in English, Leigh has been a freelance writer and editor for the past 10 years. Her eclectic selections of articles and academic research cover a wide range of topics and can be found on various sites and publications. As a ghost writer and book editor, Leigh has worked on several print books and e-books dealing with education, employment, philosophy, parenting, pregnancy and teen issues. In her spare time, Leigh is an avid reader who enjoys spending time with her husband and 10-year-old daughter, who also has a passion for writing and aspires to become a writer in the future.

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