Top 10 Stories on Digital Ethos for 2012

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy —  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy —  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants —  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits —  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Justin Handley on Digital Business Hour

Justin Handley

Justin Handley founded the Narasopa Media in 2000, and has steadily built it over the last 12 years. The first five years were spent experimenting and learning, doing everything from web design to ghost writing books on marketing. Working behind the scenes for some of the world’s top marketers Justin gained a solid foundation in the essentials of online marketing and project management, and was a project manager on things as varied as Virtual Family Kingdom, a virtual world that went to 200,000 users in 30 days, Cisco’s AS3 reseller management application, the online multi-player version of Rich Dad, Poor Dad.

In the last five years just has completely built four online businesses from the ground up.  Every one has hit 1 million dollars in less than 12 months.

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

E-Mail Marketing – The First Social Network

Email -- The First Social NetworkE-mail has been around since before the dawn of the internet.  That’s right, in the early 1970’s, the Federal Government was sending messages through the United States Department of Defense network, which handled over 30 million messages per month.

As we began to move more onto the information super-highway, services like Compuserve, Prodigy, and America On-Line began to proliferate, making it incredibly easy for everyone to have an e-mail address.  In fact, at the height of AOL’s dominance, they had over 30 million members worldwide (they only serve about 2.9 million subscribers, as of October 2012).  In contrast, Facebook has over 1 billion members, as of September 2012.

What made e-mail so “social” was the ease at which your messages could be forwarded to your entire address book.  If you wanted to share with friends and family, all you had to do was hit the “forward” button, and they were all able to participate in the discussion.

Fast forward to today, and most businesses are marketing through e-mail, but that doesn’t mean that they are “doing it right.”  Just using this “social network” isn’t enough.  We need to ensure that our e-mail marketing is accomplishing its goals of increased business, increased lead generation, and increased market share.  The big question, then, is what are some best practices in e-mail marketing?

Best Practices

1. Write compelling Subject Lines

  • Keep it short and simple and incorporate the benefit of opening the e-mail.

2. Set your objective and then choose the appropriate frequency

  • Are you trying to promote, inform, or relate to your audience?

3. Call your audience to action

  • You are sending the e-mail for a reason.  Make sure they know it.

4. Make sure they recognize the “From” address

  • They may know your company name, but not yours.  Make sure the email comes from someone they “know.”

5. Keep your main message and call to action “above the fold”

  • This is “news speak” for making sure that the important information is seen without scrolling the message.

6. Be mindful of mobile devices

  • Statistics say that 38% of email is opened on a mobile device and only 33% is opened on a desktop, so make sure the fonts and images will look good on your recipients mobile devices.

7.  Make sure to use alt-text for your logo and pictures

  • This is text that describes the pictures and logos should images be turned-off on your web browser, smart phone or e-mail client.  That way your recipient knows what should be in the image’s place.

In addition to the tips above, always make sure that you are abiding by the “Can-Spam Act”, which requires the following:

  1. Don’t use false or misleading header information;
  2. Don’t use deceptive subject lines;
  3. Tell recipients where you are located;
  4. Honor opt-out requests;
  5. There needs to be a relationship between the sender and receiver.

If you follow these best practices and requirements, then your e-mail marketing is on the right track to continuing the social nature of e-mail marketing.

What subject lines to you find work the best? The worst?  Do you feel that you get too much e-mail?  Sound off in the comments below.

 

Resources:

Wikipedia – Email

Wikipedia – AOL

Constant Contact – The Value of E-Mail Marketing Video

9 Email Marketing Best Practices to generate More Leads

CAN-SPAM Act: A Compliance Guide for Business

Constant Contact

AWeber

MailChimp

Mobile email usage statistics

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Pay With a Tweet – Buying with Influence

Pay with a tweetHappy Thanksgiving and Black Friday.  What if we could pay for our Black Friday purchases with a simple tweet (or a like)?

Although we can’t pay for our fancy new DVD player simply by tweeting, a new company aptly called “Pay with a Tweet” has started a new service where anyone who is trying to grow their reach can offer their products for the simple price of a tweet.  They call themselves the “first social payment system” where “people pay with the value of their social network.”

Their premise is very simple.  Simply create a “Pay Button” on their site, where you enter the name of the file to be downloaded, the location (they don’t host files), the tweet you want, and the shortened link to include with the tweet.  They provide the code for your new download button.  That’s it.  Then when someone tries to download your item, they first need to send the tweet you have prepared.  Nothing more.

And big brands are getting on board.  Kellogg’s used this service in a “Tweet Shop” Kellogg's Tweet Shop Menuto launch its latest Special K range of cracker crisps in Soho, London.  All you had to do is visit the store for your “free” package of chips, and tweet out that you were doing so.  They even displayed the tweets on their “tweet wall”.  Kellogg’s gets your influence, and you get products.  It seems like a “win-win” for everyone.

But, is it ethical?  This isn’t a question I could answer, but in my opinion, it is.  All you are asking people to do is tell their network that you received the item.  Although many people may feel that this is an implicit endorsement, it is no different than people following brands on Twitter or liking them on Facebook.  After all, by liking a brand on Facebook, we are telling our network (we have an average of 229 friends, according to Pew Research Center) that we trust that brand.  Is paying with a tweet any different?  And this may just be the perfect way for local musicians to get their new music to the ears of more people, or a great way for a new author to get his books into the hands of people he may never have been able to reach.

In the end, all we are doing is asking people to leverage their network to help.  And isn’t that what social media is all about?

What do you think of this new marketing tactic?  Will you give it a try?

 

Resources:

Pay with a Tweet

Brilliant. Kellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho

Pay With a Tweet – Inc. Magazine

Is “Pay With a Tweet” an Ethical Marketing Practice?

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Pinterest Makes the Business Leap

Pinterest PinboardThree years after their humble beginnings, Pinterest has made the leap to the big time.  That’s right, on November 14, nearly 3 years since launching the site as a closed beta Pinterest has opened themselves up to the business world.  No longer do we have to “pretend” to be a person within the photo sharing site.

For those of you unfamiliar with Pinterest, it is a pinboard photo-sharing website that allows users to create individual “pin boards” based upon their interests, and share specific photos from around the internet to their followers.  And for the past year, businesses have begun to use Pinterest to increase their global reach through this visual medium.  Brands like Macy’s have been using Pinterest to showcase products found within their stores organized by category and holiday.  But, they have been doing it without direct sanctioning from Pinterest themselves.  Brands had no more abilities within Pinterest than individuals.

Now, things are different.  These new business pages now allow users to specify their company names, as opposed to using a “First Name Last Name” system.  In addition, companies can now verify their accounts and add new widgets to their websites (these widgets will offer the opportunity to display Pinterest content directly on your website), to help increase engagement among their followers.

Pinterest has made it fairly simple to convert your personal page to a business profile, simply by visiting www.business.pinterest.com and clicking the “Convert your existing account” button, and then answering a few questions about your business.  Nothing could be simpler.

In addition, Pinterest has created a “Best Practices” section of their website to help users best use this site to promote their business goals.  This section covers:

  • telling your brand story,
  • building a community on Pinterest,
  • how to send traffic to your site, and
  • how to analyze your Pinterest presence to improve.

Pinterest also offers businesses a full set of case studies about how different organizations are effectively using this platform.

It is my belief that Pinterest will slowly move towards a monetization scheme which would allow users to create advertising within the site.  In addition, I anticipate Pinterest will begin to offer an analytics platform similar to Facebook Insights, so that users can gauge the interactions within their accounts.

Are you looking forward to an easy way to use Pinterest for your business?  Will you be converting your personal page to a business page?  Where do you see Pinterest going in the future?  Feel free to join the discussion below!

 

Resources:

Pinterest Introduces Business Accounts and Tools

Pinterest Finally Rolls Out Business Accounts:  How to Set Yours Up Today

New Tools for Businesses in the Pinterest Community

Pinterest Makes a Brand Play with New Business Toolkit

Wikipedia — Pinterest

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Devon Edwards and Phil Sharp on Digital Business Hour

 

Devon Edwards

Served more than 15 years in the Armed Forces and upon retiring from Military went to Film school. Attended and graduated from Columbia College Chicago with a BA in Film. Worked as an Assistant Editor on 2 Independent Feature films: “Blessed and Cursed” ( DVD at Wal-Mart, Red Box, On Demand, and Netflix), “Dreams” (currently in market with Major Production Companies). Worked on several Chicagoland Chevy Commercials, Concerts, DVD recordings of artists such as Phil Tarver, Chris Searcy, Vicky Yohe, Mali Music, etc. Currently pursuing MFA at DePaul University in Cinema Productions. Lastly, but certainly not least is that I am launching own Film Company “Inspire-Films” Coming Soon.

Phil Sharp

A recent study from researchers at Wharton, Yale and Harvard suggests that when you’re pressed for time, a great way to be more productive is to help others. Yet, when you’re busy, lending a helping hand is often low on your priority list.
That’s why Good Deed Time was created.
Every week our members are emailed one specific good deed to accomplish. With all of us focused on accomplishing the same good deed, we’re bound to make people smile, make a difference in the world, and make ourselves more productive.

Quick facts:

-We have spent absolutely no money promoting the site. All sign ups have come through social media channels, community powered sites, and word of mouth.

-So far we’ve send letters and packages to a young girl with leukemia, sent supplies to the Atlanta Humane Society, and wrote letters of thanks to military families.

Google AdWords, Part 2 [Internship]

As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a website and advertisers pay for every time their ad is displayed. CPI is different from PPC because CPI is only when the ad is displayed on a website, not clicked like PPC. Cost Per Mille (CPM) is the most common marketing practice used on the internet. CPM advertising is the way a marketer can be more certain about the revenue they generate from their website traffic. When the amount paid for every thousand earning impressions served, this is said to be CPM or CPI.

Some of Google Adwords advanced features include location options. In the previous Google Adwords article, it talked about setting your location to make your ads visible to a certain area. Advanced location options allow a marketer to reach people viewing pages about your targeted location. This will help because you will not only be seen in just your targeted area anymore. The only catch is that this feature is only available for certain campaign types that have “all features”. The good news is that you can switch your campaign type whenever you like.

Google had recently been trying out a new feature called Google Email Subscription Ads. This allows companies to buy ads that automatically fill in a newsletter slot. This allows users to sign up more easily for email subscriptions or other free newsletters. A cool feature on this allows your Google email address to be displayed next to your ad.

A new revolutionizing feature that Google Adwords set up is calling Pay Per Call (PPC). Pay Per Call is simply the process of an advertiser paying the publisher every time their phone number is clicked off a Google search page. This is another good way a marketer can establish their advertisements and see how their PPC option really works.

Google offers many different features for businesses to choose from. Google Adwords is a great beneficial step for your business to take. The set up is easy, and Google is kind enough to show you a step by step process. Even though Google is testing out some features, it’s easy to see that they are thriving and will go into good use.

Read: Google AdWords Part 1

Sources:

http://www.allbusiness.com/marketing/advertising-internet-advertising/2646-1.html#axzz29NUBY4iJ

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038

http://www.crunchbase.com/product/google-adwords-2

http://paypercallexchange.com/mobile-marketing/google-mobile-adwords/

 

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

How to Keep Your Email Campaigns Running Smoothly

Too many times, business owners don’t have an email marketing strategy in place and keep sending out emails over and over again to any list that they can get their hands on.  Most use Constant Contact to deliver their email communications and manage their contact lists. Guess what?  Constant Contact is cracking down on companies that are sending out continuous emails with no plan in place.  If you are one of those people, be prepared for Constant Contact to shut down your account.  Yes…they are shutting down accounts for a few valid reasons.  It’s important to understand the rules of email marketing and follow it!  Don’t let it happen to your company.

Here are some reasons that your email account can get shut down:

  1. Too many bounces It’s important to collect your bounced email addresses after every campaign and clean up your internal list.  If your bounce rate is continually high, you will be shut down.
  2. Spam Reports – Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.  If you receive a high rate of people complaining about being spammed by your company, then you are in jeopardy of being shut down for good.  Constant Contact has a no tolerance spam policy.
  3. Not removing Opt-Outs – Every email generated from Constant Contact contains an unsubscribe link which allows your contacts to opt-out of future emails and automatically updates your contact lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed.  It’s important to use one service for all your email campaigns to ensure that your opt-outs don’t receive any further communication via email from you. If you switch to another service, make sure you bring your opt-out (unsubscribe list) with you.
  4. Invalid Company Contact Information – All of your emails are pre-filled with your contact information including your physical address.  If you try to tamper with this or put in a phony address, be prepared to be shut down. Your contact information has to be clearly stated in any email communication.

 

What happens if your email account has been shut down?

The first step to rectify the situation is to contact a representative at Constant Contact and find out the reason why? Once they give you a reason, you can discuss ways to rectify the situation with your sales agent. Since you are paying anywhere from $28-$75 per month depending on your account preferences, Constant Contact wants to help you get up and running again. Just be very careful to follow their rules so you avoid being shut down for good.

I have spoken to clients that think they will just get another email vendor, but most vendors are following the Spam laws and regulations and will shut you down at some point.  Also, another big misconception is that you can just use Microsoft Outlook to send out mass emails.  Again, you need to make sure you have an unsubscribe link in your email and your contact information is clearly displayed.  I would not recommend using Outlook for mass email communications since it’s not made for this purpose. You are better off using an email service that specializes in email marketing.  At the end of the day, you do not want to annoy your customers/prospects with too many emails.  You need to develop an email marketing strategy that works for you company and ensure that your email communication is going out to people that want to hear from  you! 

How to protect yourself from Spam: Take the Spam Test (compliments of Constant Contact)

  1. Are you importing a purchased list of ANY kind?
  2. Are you sending to non-specific addresses such as:
    • sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses.
  3. Are you sending to distribution lists or mailing lists which send indirectly to a variety of email addresses?
  4. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
  5. Have you falsified your originating address or transmission path information?
  6. Have you used a third party email address or domain name without their permission?
  7. Does your email’s subject line contain false or misleading information?
  8. Does your email fail to provide a working link to unsubscribe?
  9. Are you failing to process any unsubscribe requests that come to you via a reply to your email within 10 days or the request? If you have answered YES to ANY of the above questions you will likely be labeled a SPAMMER.

Sources:

http://www.constantcontact.com/uidocs/CCSpamPolicy.jsp

Email Marketing Rules

Email Marketing Laws

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

What is Inbound Marketing? [Internship]

            Inbound marketing is a way of making yourself or your company easy to find and drawing people to your website by producing content that appeals to your visitors. The term “inbound marketing” was coined in 2005 by HubSpot’s Brian Halligan because he believed that traditional marketing was becoming less effective. Inbound marketing includes content like blogs, enewsletters, and the social media network. Inbound marketing is far more favored by businesses than outbound marketing. Outbound marketing includes content such as spam, telemarketing, and fliers.

            The whole concept of inbound marketing is to get the customers to find you, instead of you reaching out to them. It can be broken down into five stages. One, attract traffic; two, convert visitors to leads; three, convert leads to sales; four, turn customers into repeat higher margin customers; and five, analyze for continuous improvement. A company can attract traffic to their website by blogging, for example. Updating your blog more frequently will attract more visitors to your website and revenue traffic. Announce your website via email, and across the social media networks like Google+ and Twitter to garnish social and search traffic. Email everyone you know about your new website, lead with content and the word will travel. Share it on your social media websites. Include keywords that will draw your targeted audience in. Then, you want to make sure that the material on your page is what the visitor is looking for. Your goal is to make the visitor a customer. After your visitor becomes a customer, make sure they will come back by sending them an enewsletter and keep your page updated with things that will attract them to buy again. After you went through the four steps of the process, you want to analyze everything that you have done and make sure you are doing everything you can to satisfy your visitors, followers, customers.

            In order to make inbound marketing completely effective, you want to give your customers your marketing information, and a little something else. This provides a value above and beyond what they are looking for, which creates a value to the customer experience. For example, if you’re a gardening or landscaping company, write a little side story about your home garden and how you personally take care of it in the newsletter. The three key phases are “get found, convert, and analyze”.

            Inbound marketing can be effective if the communication is interactive and two-way, unlike outbound marketing which is one-way. One way to create inbound marketing is by being found on search engines like Google, Yahoo, Bing, YouTube, etc. This is a type of inbound content because someone who is looking for something specifically related to you will go directly to your page. By creating valuable content on your website, your website will rise in organic search results. By rising in organic search results, it will benefit you tremendously because the closer you are to the search engines first page, the more visibility you are gaining for your website.

You can try and get your website higher in the organic search result by pay per click (PPC). PPC is an advertising model used to direct traffic to a certain website. Every time someone’s ad is clicked, the advertiser pays the website owner or publisher. Another way to rank higher in organic search results is to make a well put together press release that is filled with information that your targeted audience will click on when they search on a search engine. Don’t use keywords that are commonly used by your competition; be more creative when it comes to keywords.

            A recently new field that inbound marketing has found its way to is the social media network. Social media sites are the most visited websites on the web. When marketing on social media, identify your target audience. Once you have a targeted audience, think about keywords this audience might use to search to find sites like yours. Facebook for example, has seen a steady increase in its search bar for businesses. A basic principle of a social media site is like using a forum, if there is no activity going on you will leave. To make sure that this doesn’t happen to you on your website, fill it with lots of information and useful content. Finally, another way to use the social media network for inbound marketing is to give your “community” something to talk about. For example, if you own a fitness company and you are now selling a new workout machine, tell your social medic community. This is the “network effect”, when your community creates a “buzz” about what you were talking about, it will bring in other users.

            An easy way to get information out about your business or product is to advertise where they are already going. For example, by putting “like us on Facebook” on your company’s website, this will draw people to your Facebook page where you can advertise all about your business, products and services. Another way to generate inbound marketing is to host contests. By letting your visitors and or customers take an online survey about their experience with your website, offer a chance to win a prize if they take the survey. Also give them the opportunity to go through an easy-to-do sign up for newsletters offering them coupons and sneak peeks into the future.

            Inbound marketing is far more effective than outbound marketing. You can prove this just by asking if you have deleted spam mail without reading it. Spam mail is an example of outbound marketing. Since social media is huge growing field, there should be no question as to why inbound marketing is so effective. In the end, it’s all about finding a new way to generate interest, and inbound marketing is the new way to generate interest and visitors, followers, customers.  

Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Beth Comstock, CMO of GE on Marketing Made Simple TV

In this episode of Marketing Made Simple TV, sponsored by Eloqua, Beth Comstock, SVP and CMO of GE, one of the world’s top companies shares key tips, including:

1) Why it’s important for marketers to step back and see the big picture

2) The importance of keeping an open mind and being receptive to fresh insights and ideas.

3) Why every marketers, big and small, needs to be everywhere and easily found. Why you don’t need the resources of GE to do great marketing.

 

We thank Beth for appearing on Marketing Made Simple TV, and that Eloqua for sponsoring this show and sharing a great content offer.  In addition, we thank other sponsors, such as Avitage (http://www.avitage.com), DigitalEthos (http://www.digitalethos.org), Communication Strategy Group (http://www.communicationstrategygroup.com) and Watchitoo (http://www.watchitoo.com).

Marketing Made Simple TV is produced by Find New Customers (http://www.findnewcustomers.com) It is Produced and Directed by Craig Yaris and our Editor is Kevin Ogden.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Digital Media Monthly

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