Have You Checked In With Herematch?

The world of geo-social applications is shrinking, with the recent purchase and shut-down of Gowalla by Facebook.  But that isn’t stopping a new upstart, called Tangletech, from unleashing on the business world a new take on the social check-in – herematch.

So, what exactly is herematch?  Well, as their slogan, “Check in with herematch – Check out with Business” indicates, their purpose is for you to check in at business events, and they will match you with other users at the same place or event, and display that list of matches and why they match you.  Maybe they are looking for your services, or maybe you went to the same school or are from the same town.  Either way, they may be someone that you want to connect with, right there.  And they provide the means to do just that.  But don’t worry, they also provide a complete list of everyone that has checked into the event or location, as well, so you can view their profile, and decide whether to connect.

By filling out your profile, you provide herematch with the required information to match you to similar attendees, including your industry, the services you need, your business location, as well as the standard bio and contact information, including cell phone (which would be necessary to connect you “immediately”).

I would also recommend that you add your profile picture (just like all other networking applications), so that you have a reference should you decide to meet in person at an event.

But, one of the most interesting features, I feel, is the ability to find local events, on the herematch website (registration is required).  Just put some general information (category, city, state, or industry) and herematch will provide you with a listing of upcoming events that fit your criteria.  What better way to plan your networking strategy than having all events right at your fingertips.  You are also able to add events not in their database, either from the event or in advance, giving you the ability to connect with people at any business networking event.

Do we need another check-in application?

After downloading the application at the Trade Brooklyn B2B Trade Show on March 20th, I immediately checked in (after checking in on Foursquare), to see if this program would benefit me.  Unfortunately, I wasn’t provided with any matches, and very few people had checked in to the event.  In addition, the application is limited to the New York area, although they will be expanding nationwide shortly (it only entered the Apple App Store in January, and the Android Market on March 20th).

Do we need another check-in application?  Maybe.  Herematch’s ability to match your needs with those of the people around you seems like a major benefit, especially at a large trade show (like Trade Brooklyn) when you might not get an opportunity to meet everyone, at least you will meet those people looking for your particular services.

I will continue to give herematch a chance, especially at the next big trade show, Trade Nassau, which takes place on April 25th.  I think every app deserves a second chance.  But do they get a third?  I don’t know.

Have you tried it?  Do you use geo-social applications?  What do you think, do we need another check-in app?  Let’s discuss…


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media Manager talk about what NASA has been doing with Social Media, and specfically location based services recently.

NASA Partners with Gowalla

Gowella, a mobile and web service, partnered with NASA in 2010 to provide them with an interactive contest where users check in via Gowalla to help locate four NASA-related virtual items. Those items were a NASA patch, a spacesuit, space shuttle, and a moon rock. NASA displays moon rocks from past moon missions at expositions, planetariums, and museums throughout the world. Moon rocks were easily located when users checked in to any location where an actual moon rock was on display.

Gowlla in collaboration with JESS3 created a special edition of a visual map to help users locate the moon rocks and the other required treasure hunt items could be found by checking in through Gowalla at any one of the over 400 science centers, observatories, nature centers, aquariums, museums, and planetariums that are part of NASA’s large Museum Alliance. Gowalla users that collected at least three of the four required items received a special pin in their digital Gowalla passport.

Plus, the first one hundred people who collected three of the four items also received a hardcopy version of the map in the mail.

Tweets from Above and Beyond

During this impressive social media campaign, NASA also had Astronaut Douglas Wheelock, or @Astro_Wheels, check in from Space Station announcing. “Houston, I’ve just unlocked FourSquares’ NASA Explorers badge.”

Check out the NASA Explorers Badge at FourSquare.

Campaign Statistics

This NASA social media campaign turned up some pretty impressive stats for Gowalla and Twitter. Gowalla had never had a past completed by so many, so quickly. Over thirty-thousand of each of the four required items were located through check-ins, and followers were increased by 4,278 during this campaign.

Since this campaign began more than 10,000 people have unlocked the NASA Explorer badge, and over 130,000 people now follow NASA on Foursquare.

Aside from the statistics, NASA’s campaign on Twitter has had other benefits as well. Some of the photos posted by any given @Astro to Twitpic can be what Douglas Wheelock referred to as ‘life-changing’ such as this photo of the earth’s aurora from space.


You Don’t Have to Be an Astronaut to Learn from NASA

Check out what the social media manager for NASA has to say about their relationship with Twitter and how they engage with their followers, as well as how you can engage yours!

Some lessons that NASA social media staff has taken away from their campaigns may help you as well.

  1. Use Twitter yourself first. Know the format and how it works. Get familiar.
  2. Identify the specific business case for your use.
  3. Locate new resources for growth.
  4. Keep the account active.

“You may not have a spaceship, but your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until YOU bring them together.”

-David Rosen, @davidhrosen (group VP, Makovsky + Company)



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