Have You Checked In With Herematch?

The world of geo-social applications is shrinking, with the recent purchase and shut-down of Gowalla by Facebook.  But that isn’t stopping a new upstart, called Tangletech, from unleashing on the business world a new take on the social check-in – herematch.

So, what exactly is herematch?  Well, as their slogan, “Check in with herematch – Check out with Business” indicates, their purpose is for you to check in at business events, and they will match you with other users at the same place or event, and display that list of matches and why they match you.  Maybe they are looking for your services, or maybe you went to the same school or are from the same town.  Either way, they may be someone that you want to connect with, right there.  And they provide the means to do just that.  But don’t worry, they also provide a complete list of everyone that has checked into the event or location, as well, so you can view their profile, and decide whether to connect.

By filling out your profile, you provide herematch with the required information to match you to similar attendees, including your industry, the services you need, your business location, as well as the standard bio and contact information, including cell phone (which would be necessary to connect you “immediately”).

I would also recommend that you add your profile picture (just like all other networking applications), so that you have a reference should you decide to meet in person at an event.

But, one of the most interesting features, I feel, is the ability to find local events, on the herematch website (registration is required).  Just put some general information (category, city, state, or industry) and herematch will provide you with a listing of upcoming events that fit your criteria.  What better way to plan your networking strategy than having all events right at your fingertips.  You are also able to add events not in their database, either from the event or in advance, giving you the ability to connect with people at any business networking event.

Do we need another check-in application?

After downloading the application at the Trade Brooklyn B2B Trade Show on March 20th, I immediately checked in (after checking in on Foursquare), to see if this program would benefit me.  Unfortunately, I wasn’t provided with any matches, and very few people had checked in to the event.  In addition, the application is limited to the New York area, although they will be expanding nationwide shortly (it only entered the Apple App Store in January, and the Android Market on March 20th).

Do we need another check-in application?  Maybe.  Herematch’s ability to match your needs with those of the people around you seems like a major benefit, especially at a large trade show (like Trade Brooklyn) when you might not get an opportunity to meet everyone, at least you will meet those people looking for your particular services.

I will continue to give herematch a chance, especially at the next big trade show, Trade Nassau, which takes place on April 25th.  I think every app deserves a second chance.  But do they get a third?  I don’t know.

Have you tried it?  Do you use geo-social applications?  What do you think, do we need another check-in app?  Let’s discuss…


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


Extending the Value of Trade Show Marketing with Social Media

Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources.  However, face-to-face marketing still has an important place.  Trade shows are one area where social media can provide significant support to face-to-face efforts and create opportunities for overall event marketing success.  Exhibitors can use all the help they can get; The Center for Exhibition Industry Research (CEIR) reports that 80 percent of exhibitors make no attempts to follow up on their leads from trade shows. Considering how much is spent on trade shows this is a shocking statistic.

c/o http://skgtechnologies.com/

Trade shows are typically face-to-face, relationship-based marketing events.  However, when in-person marketing activities are combined with social media, sales success can be improved, and the effectiveness and lifespan of marketing messages and branding can be extended well beyond the trade show itself.

According to marketing industry veteran David Clark, “Ratcheting up your social media marketing, before, during, and after a trade show is proving to be one of the most effective ways to drive traffic to your booth and cement the relationships.”

Before the show a business must leverage its collective social media presence to promote its appearance and related activities.  Post information, pictures and/or videos (perhaps a preview of a new product or video invitation to visit the booth) about the event, the business’s participation and/or booth activities.  The goal is to let people/prospects know the who, what, where and when and most importantly the why they should visit the company’s booth.  Use social media to promote contests, giveaways or prizes that will be connected with a specific trade show appearance.  If the trade show has its own hashtag, include it in all posts.  Hashtags can be used to engage audiences, generate buzz and form relationships.  Promoting the show in general helps attendance and all exhibitors should work together to mutually support each other.  Often show producers can help lead a team of exhibitors and provide them content to help them promote their appearance as well the show.

Getting Connected

Connect with the show organizer/producer, show marketing firm and other exhibitors with whom there may be synergies.  Non-competing exhibitors can use this strategy to build relationships and find cross selling opportunities as well.  Exhibitors and show managers can and should share content via social media. Starting early and being proactive will allow exhibitors to reach more people and prospects with a variety of messages and images and get a jumpstart on creating a buzz which will attracts booth traffic.   From a media relations perspective it is essential to get to know and communicate with show managers and their marketing firms.  Here is a link to a short video I recently published with a few tips on trade show public relations strategies.

c/o http://www.diymarketers.com/

Post often to social media sites during shows.  Show people what is happening and what will be happening at the booth or the show.  Invite people to check-in on Facebook or Foursquare, perhaps for a drawing or other reward (show special) or simply to invite people to visit the booth in person to learn about something new.  Be sure to remind attendees of the contests, giveaways, and all the exciting and interesting products or demonstrations happening at the booth.  Post information about the show, pictures, video, or gems of information from seminars or workshops.

According to trade show marketing professional Timothy McClain, by “link[ing] your Foursquare account to your Twitter and Facebook accounts…you [can] check in, add a special note, and it will appear with your location link on Twitter and graphical map on Facebook and be shared across your channels.”

At the booth businesses can use smart phones and social media apps to grow their social media “followers” directly on site.  Give access to social media pages in the booth by setting up a designated computer or tablet to allow users to “Like” the business on Facebook or follow on Twitter.  Recruit booth visitors to “Like” the business using their smart phones as well a QR (Quick Response) code can be used or link visitors to Facebook on their phones.  After Facebook is mobile enabled, people can then text “Like” and the business’s Facebook page username to 32665 and they will automatically “Like” the page.

After the show, continue to post pictures and video from the event.  Post pictures and create albums to Flickr, Facebook, Picasa, etc. to show booth activity and interactions.  Be sure to post thank you messages to the event organizers and to key prospects and contacts.  Social media can assist with follow up.  It provides the opportunity to present images, messages, video and other branded content in such a way that will allow prospects learn about the company, but not be hit with hard sales messages.  Use LinkedIn and Facebook direct messages to start conversations, share information and continue relationship building.

Social media’s role in the trade show space is growing.  It can make trades shows more fun, support branding and assist in the relationship building process.  This is key to building trust and we all know that people want to do business with people that they trust, like and know are capable of doing the job.  Social media can help create a buzz before the show, make interactions at the show itself more interesting and extend the marketing value of a tradeshow appearance.


This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information go to corbettpr.com or to his blog corbettprblog.com.  He can be reached at wjcorbett@corbettpr.com.


Surfing Social Media Action Camp Livestream

The surfing duck and the social media action camp logo

Surfing Social Media Action Camp Livestream © inprintitems.com and Social Media Action Camp logo

The first time I tried to surf Livestream was for a TEDxDU.com conference not realizing that 1 o’clock in Denver was not 1 o’clock in NY. It was 3 0’clock. I was two hours early.

The second time was this morning, Thursday, February 16, 2012 when I eagerly sat at my computer counting the seconds until 8:30 am when Social Media Action Camp would start. The event did start but the Livestream feature did not start until 9 am.

So my ineptitude has less to do with social media surfing skills than it has to do with telling time. I am so relieved. On that note, let’s move on to the glorious time I had surfing Social Media Action Camp Livestream.


I was unable to attend the conference in person even though I am a writer for the multi-author blog, Digital Brand Marketing Education, the sponsor of the event. I have had the flu or rather the flu has had me, holding me hostage on and off for weeks.


If anyone were to ask me what’s the first thing that comes to mind that I love about social media, there would not be a moment’s hesitation. It is TODAY (Thursday, February 16th). I am home sick, at my computer, watching this once a year event, the first time for Social Media Action Camp during Social Media Week, tweeting, texting comments and connecting on foursquare. I almost forgot to mention, I am also answering facebook comments and checking my gmail.

Visual of Social Media Week and Social Media Action Camp 

Social Media Week and Social Media Action Camp © SMW and SMAC


As if that were not enough for an average multi-tasker to do, I have also started writing this post during the event’s lunch break. The event is something of a spontaneous happening. It came together in two weeks, at times touch and go.

In this short amount of time, respected professionals from world-class companies were gathered to present. Livestream service was set up so that many more people, like myself, who could not attend in person could attend online and Livestream.


Basil Puglisi, the founder of Digital Brand Marketing and social media visionary is known to have bouts of inspiration. All visionaries do. Similar to others in the technology world that envision the impossible and persist with a combination of tenacity and sheer guts, he sets his sights high. The words ‘impossible’ or even ‘improbable’ do not enter his mind, his vocabulary nor are they uttered by his trusted circle of colleagues, supporters, family and friends.


It has been my desire to accomplish two things with this post:
• The first is to give a bit of a backstory to this spontaneous event, Social Media Action Camp and how dedication, passion and collaboration can result in the next to impossible becoming real.

• Secondly, I want to acknowledge and applaud Basil as well as everyone else who participated in and supported Social Media Action Camp. I found it thoroughly enjoyable and very educational.


Alison Gilbert is a Digital Age Storyteller and photojournalist. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz. She has been a marketing pro and entrepreneur for over three decades. Her company specializes in local/small and start up businesses with a boutique (very personal style) approach to client service.

The MARKETING BYTES ProTeam consists of experienced marketing, design, technology and writing professionals offering the latest online Inbound Marketing technology, social media, graphic and web design, illustration, photo and video, content management as well as the best of traditional advertising. Her client base has covered just about every commercial industry.

Although located on Long Island, NY, MARKETING BYTES serves clients everywhere there is Internet access. To learn more, visit our site, Marketing Bytes, our local biz facebook page, Marketing Main Street USA, and join our local biz facebook group, Local Biz Is The Solution.

To contact us: e-mail or call 516-665-9034 (EST, NY, USA).


Included below are links from the daylong program of videos that cover details of some of the presentations. The range of speakers defines diversity of demographics and professional specialties.

Livestream of Social Media Action Camp

Livestream of Social Media Week

SOCIAL MEDIA WEEK, Social Media Action Camp

Social Media Action Camp participants and Supporters

Social Media Action Camp participants and Supporters © Social Media Action Camp 2.16.2012

Foursquare: The Loyalty Program You’re Not Using

There has been a lot of discussions lately about Pinterest and its meteoric rise to fame, Facebook and the Timeline, Twitter, and LinkedIn.  But, no-one ever talks about Foursquare, and how it could be used for your business.

Case in point:  I presented to a networking group on Facebook pages recently, and at the end, after everyone had left, the owner of the restaurant approached me, complimented me on the presentation, and proceeded to ask how I could help him.  We spoke of Facebook (he isn’t there), we spoke of Twitter (he isn’t there), we spoke of mobile text marketing (not for him?), and we spoke of Foursquare.

But it was his response to my Foursquare questions that got me thinking.  When I mentioned it, his immediate response was, “I tried it, and it doesn’t work.”  My initial response was one of astonishment.  Really.  It doesn’t work.  This surprised me.  It surprised me for the following reasons:

  1. There are over 10 million users
  2. Checking in at local businesses over 4.7 million times
  3. No cost-of-entry for the loyalty program

So, I continued the conversation by asking basic questions regarding his use of Foursquare, including how he advertised it (a sign on the door), what he offered his clients for checking-in and being the Mayor (nothing).

So, it didn’t work because there was no reason for it to work.  There was no incentive.  There was no offer.  He didn’t give any of his already loyal customers a reason to share that they were there.  And, after all, isn’t that the reason we want them checking in?  To share with their friends where they are eating?  To share their experience?

So, let’s re-evaluate his Foursquare efforts, and actually use it as a loyalty program:

  1. Every check-in gets a free soda
  2. Every 5 check-in’s gets $5.00 off their bill
  3. The mayor gets a free appetizer

But, in order for this program to be very effective, it needs to be coupled with other advertising.  A Facebook page needs to remind people to check-in.  Their current print-ads need to remind their customers that there are offers available on Foursquare.  A sign on the door needs to remind people to check-in.  No marketing can occur in a vacuum.

And, I know that it works.  I know it works because I go out of my way to visit the Yogurt Crazy 10 miles from my home, simply because they offer me a $5.00 discount after 5 check-ins.

And because American Express gave me $10.00 off my bill at a local hamburger restaurant.

Have you used Foursquare as a loyalty program?  How has it worked for you?  Let me know in the comments.


Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.


Picture courtesy of Foursquare

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

Ready to understand why some people are far more successful than others?

Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that little fact actually has little to do with why I was so successful in 2011.

I have had some great mentors and it’s all due to listening! You see those that know me might think that I am more of a talker, but I do a lot of listening. The fact that I actually hear what I am listening too makes it all the more effective. A lesson that’s valuable for life and Social Media.


In the movie “Wall Street: Money Never Sleeps” the Character Gordon Geckko turns to a young man and tells him that “time is the most precious commodity that I know of” a statement of absolute truth! While Einstein argued that time could be something of perception, in the case of the “theory of relativity” scientists make assumptions and simulations that space-time and other aspects of physics and astronomy  do not change the current state of time, in relation to the phenomenon of life.

During my masters program, we studied a concept that fascinated me on its own, supply and demand. The wildcard here was that demand was driven by perception. The concept became even more exciting when later we talked about the monetary value of leisure! The economic evaluation for leisure comes when there is not enough value to make the individual work more, or in the tipping point where the individual is willing to work during a time period traditionally reserved for leisure.

Time is clearly something that holds financial value, and in the case of supply and demand, we have a market where supply is consistent. There is only so many hours in a day, so many days in a week, so many weeks in a month and so many months in a year and so many years that we live. However, what if life is not as long as we believe it to be? The supply may be shorter or  longer then perceived. Demand seems to be the one thing in America that we do not have in this equation.

Whatever you choose for your profession, do not let it dictate your life. Travel, Family, Exploration and the Art of Doing Nothing are just as important and I believe a healthy part of a successful life.


I will tell you right now, if you work for or with someone who answers “Why?” with “because I said so” or “that’s how we do it” RUN!

That person is likely, lazy, selfish and/or just plain ignorant! Yes, ignorant! I have had these people just like everyone else and it made for a negative professional career experience in the fields of education, banking and sales. There is probably nothing more dangerous to the health of an organization, its culture, and our economy then these people. “Why?” is crucial to success!

Why is how we learn, grow and develop. It is crucial to success both for individuals and organizations. A supervisor, manager or superior has an fiduciary responsibility to both the organization and the client to teach their subordinate everything they know. I pride my work in student affairs with the notion that I had started teaching my staff from day one what I do and why so. In my absence, everything, for at least a while could run as consistently as if I was still there. If you don’t believe that you should prepare for your absence, then what will you do if you should be promoted? Do you not believe that your people are  more effective contributors to a culture where you have empowered them?

A small business owner should have the same relationship with their consultant and media professionals, if you do not invest the time to teach them about your business how will they be able to understand its culture? If you do not understand “Why?” the consultant or media professional is doing something then how will you know what to do in their absence or to communicate the evolution of the business. You may not be able to do what others due, either because of talent, skills or time, but you still better understand why they are doing it.  

Both “Time” and “Why?” are a crucial part of life, not just business or professional development. Adapt a plan that encompasses learning and educating the “Why?” to those around you, and you will find “Time” which will bring you prosperity in 2012.

It was a great 2011, I am looking forward to an even better 2012! Hope you’ll Join me!


#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media Manager talk about what NASA has been doing with Social Media, and specfically location based services recently.

NASA Partners with Gowalla

Gowella, a mobile and web service, partnered with NASA in 2010 to provide them with an interactive contest where users check in via Gowalla to help locate four NASA-related virtual items. Those items were a NASA patch, a spacesuit, space shuttle, and a moon rock. NASA displays moon rocks from past moon missions at expositions, planetariums, and museums throughout the world. Moon rocks were easily located when users checked in to any location where an actual moon rock was on display.

Gowlla in collaboration with JESS3 created a special edition of a visual map to help users locate the moon rocks and the other required treasure hunt items could be found by checking in through Gowalla at any one of the over 400 science centers, observatories, nature centers, aquariums, museums, and planetariums that are part of NASA’s large Museum Alliance. Gowalla users that collected at least three of the four required items received a special pin in their digital Gowalla passport.

Plus, the first one hundred people who collected three of the four items also received a hardcopy version of the map in the mail.

Tweets from Above and Beyond

During this impressive social media campaign, NASA also had Astronaut Douglas Wheelock, or @Astro_Wheels, check in from Space Station announcing. “Houston, I’ve just unlocked FourSquares’ NASA Explorers badge.”

Check out the NASA Explorers Badge at FourSquare.

Campaign Statistics

This NASA social media campaign turned up some pretty impressive stats for Gowalla and Twitter. Gowalla had never had a past completed by so many, so quickly. Over thirty-thousand of each of the four required items were located through check-ins, and followers were increased by 4,278 during this campaign.

Since this campaign began more than 10,000 people have unlocked the NASA Explorer badge, and over 130,000 people now follow NASA on Foursquare.

Aside from the statistics, NASA’s campaign on Twitter has had other benefits as well. Some of the photos posted by any given @Astro to Twitpic can be what Douglas Wheelock referred to as ‘life-changing’ such as this photo of the earth’s aurora from space.


You Don’t Have to Be an Astronaut to Learn from NASA

Check out what the social media manager for NASA has to say about their relationship with Twitter and how they engage with their followers, as well as how you can engage yours!

Some lessons that NASA social media staff has taken away from their campaigns may help you as well.

  1. Use Twitter yourself first. Know the format and how it works. Get familiar.
  2. Identify the specific business case for your use.
  3. Locate new resources for growth.
  4. Keep the account active.

“You may not have a spaceship, but your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until YOU bring them together.”

-David Rosen, @davidhrosen (group VP, Makovsky + Company)



Main Stream Social Media: Foursquare, Twitter and the NYC Mayor

If you needed proof to how much social media is becoming the mainstream media, here’s a little tale:

Mayor Bloomberg, of New York City, made April 16 the official “Foursquare Day” in the city of New York.

Foursquare.com, a location based application that offers its subscribers the ability to “check in” through their smartphones and text messages, into an establishment to tell their friends where they are at the moment. By doing so users get prizes, collect virtual badges and redeem them for free stuff. They can also meet other users whom they don’t personally know but are at the location at the same time, and, as they say, let serendipity take its course. Foursquare has more than 8 million users.

So Mayor Bloomberg visited the Manhattan office of Foursquare, a social media platform, and made a proclamation through Twitter: “I’ve officially declared 4/16 @Foursquare Day in NYC #4sqday,” he tweeted and posted on Facebook as well. Together he reached at least 100,000 followers (70,680 on Twitter and 30,660 on Facebook).

Why this date? 4/16 – four squared. And the company is trying to get other cities around the world to declare it so for next year.

What a way for a mayor to boost his city’s economy.

A day later we learned the results: 3 million people checked -in in New York City alone and a lot of activity in charities they support. Foursquare events collected food, donated money to Japan disaster victims, supported the Red Cross, Humane society and more. On their blog they write “We love the fact that 4sqday helped contribute to these causes in a spontaneous, grassroots way” Mayor Bloomberg.


Loopt: A Social Location Tool

Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing?

Loopt, a mobile application, helps you see a clear picture of your social circle, without making a round of calls or texts. This virtual social application is meant to be a facilitator of the real social world.

Founded in 2005 and launched in 2008 as an iPhone app, Loopt is growing and incorporating other social media platforms. In January 2011 the site came up with a 4.0 update that changed the look, added new features and is applicable on all smart phones. At the moment, Loopt has more than 4 million users and have partnerships with Google Maps, Facebook Places and Twitter, among others.

Their application lets you see at a glance and in real time where your friends are hanging out. It will show you who is at a nearby place and wants company. It will show you where is this new place everyone is talking about and who’s there. You can text your friends and get a map how to get there.

Another service they provide are recommendations to places you have never been before. If you are on a business trip, in a new city, wouldn’t you want to get first hand recommendations about places to eat or hang out? Again, you might meet a tall dark stranger who is on your network of virtual friends.

In the latest update, out in April 2011, you can get at-a-glance recommendations about a place. Let’s face it, say the makers of Loopt. Most of the remarks are either very good – people loved it enough to write about it, or very bad – they were really unhappy with something. Who has the time to go through all those posts? Their Loopt Q, lets you see it in a graph form. Good reviews vs. bad ones. You don’t have to stand outside a restaurant for half an hour and read all the posts. This service is now available only in San Francisco, with a plan to roll it soon to other cities as well.


Foursquare – Location Marketing and Check-in Technology

Although the knowledge of location marketing may be old news to some, to those who are just tuning into the usage of Smartphones and as well as other advanced mobile digital equipment, it may be an entirely new concept to others.

I did an article about FourSquare a few months ago, but in review I thought it be useful to take a bigger step back and reevalute this so new visitors could see a better picture, or blog! (Original Blog Entry – Promotional Social Interactive – FourSquare)

Simple Concept?

It is indeed as simple as it sounds. Location marketing is marketing that is targeted to people based solely on their geographic location. With GPS available on Smartphones, this type of marketing is not only much more realistic, but much more lucrative. With the huge influx of Smartphones and other similar mobile devices, location sharing services seem to be drawing a large crowd.

Foursquare was quite possibly the first location marketing and sharing service to succeed. With Foursquare, Smartphone users can check in with nearby friends and family as well as take advantage of possible discounts from other Foursquare members in the area. With a unique rewards system that encourages users to take advantage of its features, it seems to have no trouble keeping many users rapt.

Who is Taking Advantage of Foursquare?

Although there are certainly specific demographics, usage can also vary depending on aspects of each locale. The statistical answer is that only around 4% of web users were utilizing the location-sharing services available to them, however, this still amounts to around 38.9 million people, certainly no small market. It is predicted that location-sharing services are expected to double between the years of 2010 and 2015.

Currently primary users are mostly younger men who use it to check in all around town to some of their favorite places, or with their favorite people. Over 70% of reporting male internet users between 18 and 34 say they have previously or currently use their location-sharing services capabilities. Females around the same ages report about a 64% usage of the same services.

Foursquare Highlights

The lady hunter. Wheretheladies.at uses Foursquare to do one simple thing, locate the ladies in the locale. Foursquare will actually retrieve public data from locations nearby and direct you towards the one with the highest density of ladies. Talking about tracking down the ladies! However, I think this is just technologically advanced enough to be considered unique and cool, and not stalky and worrisome.

  • National Foursquared?

The National Archives and Records Administration has been Foresquared. You can now check in at the George W. Bush library with Foursquare. You can now say you have step foot into the place where all former presidents have deposited some of the most important papers and archives associated with their terms. The claim is that by joining Foursquare with the National Archives, social medias can help to invite users to learn more about their nations history.

  • Check into Dinner

While McDonalds and Dominos have reported relatively good check in responses, there has been no real measure taken of just how good, and why it mattered. Even these corporate giants have no idea how many additional people, or extra sales the check in offer even generates.

  • The Best Check in Ever, The Big Game

The Superbowl has Foursquared itself too. On the recent Superbowl they created a special Foursquare badge that has fans checking in and being given a code that can be redeemed at NFL shops for up to 20% off of their merchandise.

  • Foursquare My School

Syracuse University became the third school to gain its own badge that users were able to unlock by checking in. Harvard and Stanford Universities also have their own badges as well.

There is no doubt that this kind of marketing capability could mean endless possibilities, and an endless flow of people in your area looking for your own products or services. It seems like it is just a matter of technology in mobile devices becoming more common in worldwide users, that may be preventing Foursquare from turning into a widespread GPS type of service that only directs us to where we actually want to go.


Social Brand Visibility: Gowalla, Mobile Web

A relatively unknown as of yet, Gowalla is a mobile and web service that allows people to connect, communicate and win prizes for their effort. It helps people keep up with their friends, share and comment about favorite places and discover new ones.

Users can share their physical place with friends and family using GPS locator that lets people know where you are physically, so you can get together. Gowalla is geographically available in over 7,500 cities around the world and has categorized listings of businesses and location-based listing to search from. It has a social “to do” lists called Trips, and rewards users when accomplishing stuff, like checking in to an establishment or posting a good review of a place. The items can be picked up and dropped, and they are giving out a lot of prizes.

You can receive pings when your friends check in or ‘shout’, and you can meet other Gowalla users who happen to be in the same location as you.

Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.

According to Williams, Gowalla has over 600,000 active users and sees about 20,000 check-ins a day. It is ranked 3,216 in US traffic.



Digital Media Monthly

Text - DIGITALETHOS to 22828 to sign up!