Jon Ferarra, CEO and Founder of on Marketing Made Simple TV

Jon Ferarra, CEO and Founder of the social CRM firm sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn:

  • Why the world really does need a new CRM offering.
  • The problem with CRM
  • How social media changed the world of selling and how sales and CRM need to adapt.

Marketing Made Simple TV publishes each week on Thursday at noon ET at a wide variety of sites.  We invite you to subscribe to the show to catch future episodes too.

Christina CK Kerley on Marketing Made Simple TV

In this in-person, high definition show, Christina CK Kerley, a real dynamo and mobile marketing expert of shares insights on trends and ideas on the show Marketing Made Simple TV – hosted by Jeff Ogden of Find New Customers.

In this show, you’ll learn:

Just how big mobile has become.
Why it is a key to embrace it.
What is really important in mobile marketing.

Marketing Made Simple TV publishes every Thursday at noon ET and is syndicated at a wide range of sites. The show is sponsored by Avitage and Watchitoo. Interested in becoming a sponsor of the show? Contact the show host, Jeff Ogden, at jeff dot ogden at

Mac McConnell on Marketing Made Simple TV

In this episode of Marketing Made Simple TV, Mac McConnell of Bluebird Strategies sits down with show host Jeff Ogden of Find New Customers to discuss Filling the Sales Funnel, Finding the Bottlenecks, Crafting content, Lead Nurturing and more

About Mac McConnell

Mac McConnell has an established track record of developing high-impact lead generation programs that are proven to drive leads, pipeline and revenue. As a member of top producing sales teams at both Deutsche Bank Alex Brown and JPMorgan Chase, McConnell applied digital marketing tactics to discover new relationships that had traditionally been overlooked. As an inaugural member of Sun Microsystems small and midsize business initiative, he developed dynamic programs that moved contacts through the buying cycle using an ever-changing mix of content syndication, social media, web traffic, nurture programs and telemarketing. As a partner in an advanced lead generation firm, McConnell has grown the firm by more than 100% and is active with all clients to make sure their lead generation programs are well designed and executed.

The Value of Video: For Education and Self-Promotion

Video is a great learning tool. YouTube ranks #3 behind Alexa ranked #1 Google as the place to look up ‘how to’ information. But there is another value to video that had not occurred to me until I had the opportunity to participate in the making of a Web TV series, Marketing Made Simple.

This opportunity arose thanks to my Digital Brand Marketing colleague, Jeff Ogden, owner of Find New Customers, the host-interviewer of this weekly Web TV show. I am not even sure exactly how it all came about. But it was decided that a ‘real person’ would make a much more pleasing Intro and Closing for this new show than the kind of graphics and music used on a previous show.

Alison Gilbert introduces Marketing Made Simple in front of Main Street.

Alison Gilbert introduces the ‘Marketing Made Simple’ Web TV show in front of ‘Main Street’.

So there I was, with several outfits in hand along with the general idea for a script, off to the green screen-shooting studio to make the Intro and Closing. I am no newcomer to media or public speaking. I have appeared on TV, both nationally and locally. I have been interviewed dozens of times on the radio. I’ve spent time in the voice-acting studio  and am the ‘star’ in my own business videos. I have taught courses and lectured in-person more times than I can remember. But this was different.

I was representing something other than my own craft and myself. I was there to be the ‘real person’ introducing and closing for a Web TV show on behalf of the host, Jeff Ogden and for each of his weekly professional marketing guests. I had a responsibility to the show itself and to everyone else involved to maintain a standard of professionalism and excellence.

That made me a little bit nervous. But as many people know, I adore being in front of the camera. The videographer, Robert Kothe, was terrific. He recorded me on ‘green screen’ in a variety of outfits and semi-impromptu monologue. I had the ‘bones’ of a script to use. Certain key word phrases were placed on the teleprompter but  beyond that, I was able to add my own distinct personality to the job.

Within a two-hour period, we had done sufficient takes in three different sets of clothes and a variety of Intros and Closing to call it a day. Then the fun really began. The videographer had a template to use for the background. But the beauty of ‘green screen’ is that one can do just about anything behind the performer. I could have been flying in the clouds, standing in front of a great battle, or anything one could imagine.

Fortunately, my husband, Phil Jacobs, who is both a professional illustrator and photographer, had some great scenes that fit perfectly behind my ‘performance’. I was so excited to see not only how my acting had turned out but also what outfit and background would be used together. It was truly a media adventure.


The rest is history. The first show aired this past Thursday at noon, with host Jeff Ogden, his guest, Mitch Joel and me, the Marketing Bytes Maven, doing the ‘Intro’ and ‘Closing’ in front of the illustration of Main Street that has come to be synonymous with my Marketing Main Street services for marketing local business.

As Mitch pointed out in his interview, in-person speaking requires some very special skills. While everyone else probably took note of his marketing expertise, I listened intently to every point he made about speaking before an audience rehearsing in my mind for my next opportunity to use my acting skills to help educate others and promote myself as well.


Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.
This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.


Twitter to SPAMMERs “We’ve Had enough!”

If you’re like me, you’re fed up with these Twitter DM’s from strange egg-shaped ID’s that offered “Work at Home” offers and other similar SPAM.  They come with increasing frequency and no flagging as SPAM seems to stop it.


It’s seems that Twitter listened and is doing something about it.

Twitter just filed a lawsuit against five companies. The defendants in the suit are TweetAttacks (, TweetAdder (, TweetBuddy (, James Lucero (of and Garland Harris (of, and are allegedly in violation of The Twitter Rules.

In a statement Twitter said ““Twitter now has more than 140 million active users, and we continue to grow at a record pace. As our reach expands, we become a more attractive target for spammers. Even though spam is a small fraction of the content you can find on Twitter, we know just how distracting it can be.”

Twitter is not the only social media to combat SPAM. Earlier this year, Facebook and the Attorney General of Washington filed suit to combat “clickjackers” who spread SPAM on Facebook. In 2009 Google fought Google Money schemes and online pharmacies.

Not only are these firms using legal methods, but they are making investments.  Twitter recently purchased the security firm Dasient and is expanding their anti-SPAM engineering team.


Jeff Ogden, the Fearless Competitor, is the founder and president of Find New Customers. He also hosts a weekly marketing show, Mad Marketing TV, in which he interviews top marketing experts each week. He was recently named as one of the Top 50 experts in Sales Lead Management for 2011. He’s also a professional writer and keynote speaker. To contact Jeff, please visit him at or call (516) 495-9350 (office/mobile)


Why Every Business Executive Needs to Create an About.Me Profile

If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers.

But there’s one big problem with Linkedin – it’s really wordy.  And it is not visually compelling.  What you really need is something like an online business card.

Think about this challenge. Where can you send people to learn about you?

  • Your Facebook profile? Nah, too informal.
  • Your Twitter bio. Nope, too informal.
  •  Your Linked profile. Duh, too buttoned down. Where can they go?

I suggest you head over right now and create your profile in ( Make it visually stunning with images and graphics. Create hot-links to key online sites. And add buttons for your keys social media links.

Once that is done, add the URL to your signature – like Then share it on social networks. Add it to your byline on your blog too. is a very slick online business identifier. We highly recommend it.

To see a quick intro on About Me, click this link.


Jeff Ogden, the Fearless Competitor, is the founder and president of Find New Customers. He also hosts a weekly marketing show, Mad Marketing TV, in which he interviews top marketing experts each week. He was recently named as one of the Top 50 experts in Sales Lead Management for 2011. He’s also a professional writer and keynote speaker. To contact Jeff, please visit him at or call (516) 495-9350 (office/mobile)



Are You Alive? Why Your Blog is the Heartbeat of Your Business

As part of my day to day activities at Find New Customers, I research the websites of lots and lots of companies. I find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Sometimes (not very often) they have a decent sign-up form. But there’s a problem.

I’ve never heard of the firm. They’re invisible.

I’ve come to the inescapable conclusion is that the reason they are invisible is their business had no heartbeat. A heartbeat happens continually as long as you are alive. By the same token – marketing in business to business needs a heartbeat too. That’s your blog. Blogs are regularly updated, like a heartbeat.

Buyers are looking for companies with a heartbeat – regular publishers of content. They need to be constantly reminded that your business is alive.  Unfortunately, so does Google and Bing. When they ping a website, they look at how recently it was updated. So that heartbeat is important in search rankings too.

The Problem with Websites

They are static. They rarely, if ever change. I hear people say “Our website is outdated. We need a new one.”

I think that’s a wrong position. Instead, they need to think about publishing daily and weekly – good content that answers buyers questions.

A good, robust blog is updated several times a week – at least. It contains your keywords and links back to your website. It demonstrates to the world that your business is alive and alerts the search engines to your presence.

Seed Nurturing

Jon Miller, VP of Marketing at Marketo talks about the importance of seed nurturing – plant “seeds” all over the internet to make it easy for people to find and engage. Jon is right – a blog let’s you share content, such as eBooks, webinars, thought leadership and more. By continually publishing, your business has a regular heartbeat that prospective buyers see. Your business is alive.

The Importance of Syndication

Another way to show your heartbeat is to syndicate your blog. Our blog publishes to Evan Carmichael, CustomerThink, B2Community, LinkedIn, Facebook and many other sites. By syndicating your content, you are planting seeds for your business all over the internet – seed which, if they germinate, lead right back to your business. Where can you syndicate your blog?

Blog as a Sharing Vehicle

Let’s say you regularly publish content. Webinars, e-books, white papers, videos, etc. How do your share the word about your content? Let’s look at how a blog can help youImage representing Silverpop as depicted in Cr... promote a white paper.

Let’s say you have a brand new white paper, such as “The CMOs Guide to the Crazy New World of Marketing” (the actual title of my next white paper for Silverpop). Do you simply post and pray?

Let’s say instead you sit down with the author and record a video interview with him on the ideas behind the white paper. Then you post those video clips to YouTube and Vimeo.  Next, you can write a series of blog articles about that interview and attach the videos. Those blog posts will be shared with your syndication network too. Bingo! You and your content are all over the internet. Your business is alive and everyone sees you’re alive.

Our Personal Story

While we’d love to update our website, we spend quite a bit of money to update our blog, Fearless Competitor for the New Year. We felt that since our blog is updated frequently (almost 365 times a year), having a professional-looking blog would be the very best way to grow Find New Customers.

Are you ready to show the world that your business is alive?

P.S. In addition to being the President of Find New Customers, Jeff Ogden is a professional blogger who writes for companies such as Silverpop and Aprimo. He is also a professional writer and speaker.


Jeff Ogden, the Fearless Competitor, is the founder and president of Find New Customers. He also hosts a weekly marketing show, Mad Marketing TV, in which he interviews top marketing experts each week. He was recently named as one of the Top 50 experts in Sales Lead Management for 2011. He’s also a professional writer and keynote speaker. To contact Jeff, please visit him at or call (516) 495-9350 (office/mobile)


Lies, Damned Lies, and Statistics

Don’t believe everything that companies tell you.

Very impressive email, HubSpot. You obviously worked hard on it. One small problem – it’s not true. Those numbers are fabricated. Someone outed you.

Laura Ramos, formerly with Forrester Research and now with Xerox actually downloaded and read the survey. She was impressed with the quality of the study – better than most she had seen. “But what bothered me was how the vendor-sponsor exaggerated the results to a degree that I felt were unnecessary.

Laura recommends people look at three things when reviewing vendor claims:

  1. What the base? – How many participated in the study. The HubSpot headline claims 5,000, but the survey had 214 respondents and most were small companies.
  2. Does the headline stand up when you scrutinize the data? – You need to compare the headline to the details. For instance, small numbers and lack of time frame can skew the data. The study results (page 12) show that 83% of the respondents and 32% of those show their leads increase 50%. But who are those respondents and how long did it take to get those results?
  3. How credible is the source/authors? – Who wrote the report? Are they experts or not. In Hubspot’s case, it appears that the report was done by two MBA graduate degree candidates. While they did a fine job, does this give Hubspot the right to link the MIT brand to the report? That is quite a stretch.

The bottom line is that marketing automation is highly competitive and vendors find very tempting to highlight customer results to catch the eye of busy marketing executives. But don’t believe everything you read. Successful B2B marketing today is hard work, and requires great processes and awesome content. As Laura says, software should be a distant fourth on the list.

What do you think? Do you know of vendors who skew the data? We love comments.



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