Drew Davis Tipping Point Labs on Digital Business Hour

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Holly chat’s with Drew Davis and they explore the concept of social media with a purpose. Drew and Holly spotlight three events that are connected to non profit activities and how video/music has caused them to go viral and how social media plays a strong force in activation people’s emotions and getting them to take action. Caine’s Arcade is a nine minute documentary that went viral after a filmmaker created a documentary about Caine’s cardboard arcade. Kony 2012 was another documentary that inspired awareness (excerpt from wikapedia) officially KONY 2012 or Kony2012) is a short film created by Invisible Children, Inc., authors of Invisible Children, and released on March 5, 2012.  The film’s purpose is to promote the charity’s “Stop Kony” movement to make Ugandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by December 2012, the time when the campaign expires.

The film spread virally.   As of 30 March 2012, the film had over 86 million views on video-sharing website YouTube, and over 16.6 million views on Vimeo, with other viewing emanating from a central “Kony 2012” website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012” website to crash shortly after it began gaining widespread popularity.  A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video’s release.

Drew and Holly also discuss the role of non profit organizations and how Playing for Change employs street musicians with the goal of connecting the world through music. Hear the classic song, “Stand By Me,” sung by a street musician and how this one organization has touched the souls of many with music. The point of this program is to connect how viral video’s and non profit organization’s are making a difference using video and music.

Who is Drew Davis?

Drew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. He’s authored one book and has another on the way. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls.

Today, as the chief strategy officer and co-founder of Tippingpoint Labs, Drew and his team have helped companies like Putnam Investments and TomTom. They’ve built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

Drew’s latest book, Brandscaping: Why pay when you can partner? is scheduled to hit shelves this summer.

Digital Media Monthly

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