Engaging the B2B Buyer with a Digital Strategy

Jacqui Kearns of D&B on Marketing Made Simple TV

Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TV

Join VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. (http://www.marketingmadesimple.tv) Click the full screen button for optimal viewing experience. This show is sponsored by Hoovers, a Dun and Bradstreet company and includes an offer of 200 free leads. Click the button in the show to accept this great offer.

Engaging B2B buyers should be built upon 3 foundational elements.

You will learn how to use these three:

  1. How to integrate online and offline advertising, inc radio and calls to action.
  2. Why search engine marketing matters inc long tail
  3. Leveraging non-paid channels and understanding buyers.4) How to leverage technology like Eloqua (http:www.eloqua.com) to engage buyers.

Marketing Made Simple TV is produced by Find New Customers and hosted by Jeff Ogden, President of Find New Customers.

Marketing Made Simple TV is sponsored by Avitage, DigitalEthos, Communication Strategy Group, and Watchtoo and publishes a new show every Thursday at noon ET at Marketing Made Simple TV and all of our syndication sites. Tune in each week to learn from the very best!

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Jade Simmons on Digital Business Hour [Radio]

Hosting my own digital internet radio show gives me an opportunity to interview talented people. However, having Jade on my show, embraced my affinity for classical music along with learning how she navigates in the digital world. Jade’s website, in my opinion, is perfect. It includes all the components that my experts claim makes a fabulous website; visual excitement, key word rich content, a catchy directory, memes which all combined, equals to an active sight with information you can share with friends. “Emerge Already,” is a feature that gives tips for the aspiring artist of the new generation along with Jade’s blog,”Stalking Superwoman.”

In my radio interview, we discuss the tedious process of creating a website that inspires, promotes and captures the musician of this generation. A concert pianist, Jade smashes the stereotype in a male dominant field and adds her own style. Former beauty queen, scholar, and an African American female are the badges of honors she can add to her list of accomplishments. Of course, she struggled with starting playing piano at the ripe old age of eight years old which is considered ancient when the end goal is being a concert pianist. Funky, traditional, and serious to her craft describes Jade Simmons.

Digital Business Hour

Our interview discusses the balance of self promotion via the internet and her dedication to help youth and inspire them while she builds her own career. My mission on “Holly’s Digital Advice,” is to give my listener’s a different perspective and tools to use personally or share with friends. The music industry has changed dramatically. The internet is our online real estate and replaces the traditional method of how artist break into the industry. Visit www.jademedia.com.  Listen to this interview and hear Jade Simmons, a woman of grace and style.

Download the Audio and listen later: Digital Business Hour

 

Boosting Revenue with Social Media

For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom line.

The Noisy Social Media Environment

Social media networks are busy places. Once a user has built up a large friend or fan following, the information can stream by at light speed. There are plenty of opportunities to place ads to garner that extra attention from those who may not be able to meticulously pick through their social media networks information, but still scan it for an overall idea of what the internet world had to offer today.

In a recent release of a study by the Adobe Digital Marketing Team, some statistics may have shown why consumers and businesses may not be benefiting from social media like they could.

  • 36% of tweets with valuable content are swallowed by a more boring majority.
  • 37% of those who do use social media networks say that the ads they see are not very useful.
  • 63% of social community managers spend more than 30 hours per week.
  • 26% spent 41 to 50 hours on their community administration and management.

Account proliferation seems to contribute to the overload currently experienced on social media networks. The Adobe study showed that many companies with over 1,000 employees, had an average of 178 social media network accounts. Not only can this clog up the networks, but it can also make full brand analytics rather difficult to test in some cases. Many social marketers also report that they feel they lack resources. Many of those also reporting that they often struggle to measure ROI, which ironically, does not help for getting new resources.

Measuring Social Success

There are obviously many business, large and small who are utilizing their Facebook fan pages to great benefit for their businesses and brands. Facebook and YouTube both have emerged as leaders in social marketing successes. These two market leaders dwarf their competition with an unparalleled critical difference in terms of time spent by users on those sites.

The study also showed that recommendations from other social users can affect the level of enjoyment a possible consumer may feel about a video.  When it comes to websites and content, the study also showed that users tend to stay logged in more than twice as long when doing so with social plug-ins.

Many other social networking and social media statistics found in the study can also be vital to understanding how to implement

Social sharing increases email click-throughs

CTR without sharing shows up around 26%.

  • Twitter – 5.0%
  • Facebook – 5.4%
  • LinkedIn – 9.6%

People use social networks to find local business

In 2008 4% of consumers reported they used social networking sites to find local business.

  • 2009 –  7%
  • 2010 – 9%
  • 2011 – 15%

Social Drives Sales but Faces Perception Challenges

During a self-assessment of women’s marketplace influence, 73% of young adult women described themselves as influential information sources. It also showed that orders that come in via social media networks are commonly larger than those through more traditional digital means such s email, search engines, or even ad displays. In the same realm, the study showed that social sharing can actually trickle down to orders. A quarter of online shoppers who shop at least quarterly, and log into their Facebook accounts at least once a month have made purchases based on a social recommendation.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Digital Media Monthly

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