Constant Contact: eMail Marketing [INTERNSHIP]

Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact is known for their dependable email marketing. Their main goal is to help their customers find new customers, drive repeat business, and generate referrals.

Email marketing is basically sending email messages with a purpose of attracting new customers, or enhancing the relationships with current customers. Email marketing through constant contact is a great reliable way for your company to grow. With features that allow you to have a professional look, constant contact’s email marketing is more effective than regular email. No technical skills are required to create a professional looking email because constant contact offers over 400 templates to choose from. Creating newsletters are simple and fast so you can send them much more frequently than paper ones.

In order to effectively get your prospectors to respond, differentiate your data base and create smaller customer lists based on their shared interests. After you’ve done that, send them relevant information that pertains to them. This will get more of a chance for them to actually act upon your emails. The emails you send are easy to forward so if you target your audience and their interested, there’s no doubt they’ll click the forward button. This will get you referrals much more easily and allow your company to grow.

A cool feature constant contact’s email marketing offers is tracking and reporting. After you send an email you are able to see who read, clicked, or forwarded your email. This allows you to understand what the people you’re trying to contact are really interested about. You can then go back and tailor your content the best possible way for your targeted audience.

Besides the email templates constant contact offers, they also offer list management and free coaching. List management is a tool that allows you to organize and grow your contact list by combing multiple lists and segmenting them based on an audience with common interests. This is a much easier way to send out a mass email because the lists are already narrowed down to a targeted audience. If you’re having trouble with email marketing through constant contact, they offer free personal coaching and support at anytime. They present webinars, guides, and podcasts to go further in detail about email marketing and how it can boost your businesses customer service.

Constant contact is the new marketing success formula that helps create and grow customer relationships in today’s socially connected world. It’s an easy reliable way for your business to keep a strong communication line. If you use constant contact’s email marketing the right way, your customers will share your emails with their networks therefore making your business grow.

Sources:

http://www.constantcontact.com/index.jsp

http://landing.constantcontact.com/goog-grow-with-email-marketing-ad?utm_id=GOO-100846&cc=GOO-100846&gclid=CPXIgL3ZybMCFQOf4AodzQMA7A

http://www.constantcontact.com/email-marketing/what-is-email-marketing/index.jsp

http://www.constantcontact.com/about-constant-contact/index.jsp

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

A look at StumbleUpon [INTERNSHIP]

StumbleUpon is an interesting social media website that provides you with all different kinds of content. You can personalize your own Stumbleupon page to your own interests. This will give your own home page that is personalized to content and stories that you might be interested in. StumbleUpon recommends to you stories and content that interests you. Not only do they offer graphics, but they offer recipes, inspirational stories, videos, the latest fashion, and more. When you are browsing articles and other content, you are given the choice to like or dislike the content. By doing this, this allows your content to be even more narrowed down to the things you like. It’s like exploring the internet that’s specifically made for you.

To browse, simply press the “stumble” button in the top left corner of the screen. Every click is like a new adventure to come across. One click you can see the majestic beaches of Italy, and the next click could be teaching you how to make a rainbow cheesecake. Stumbleupon offers many fascinating features.  Besides liking content that interests you, there is content that can educate you. The settings in Stumble Upon are so definitive that you can change your interests at any time. If one day you’re interested in baking and the next you’re not, you can delete it and add your newest fad.

StumbleUpon gives you the option of sharing the content with your Facebook friends, Twitter followers, and your LinkedIn connections. This will benefit any individual, small business or large corporation. Sharing engaging information with colleagues will lead into a conversation and allow you to exchange your ideas. Make sure the content that you are sharing is relevant. This will benefit you in the long run because it will be much simpler to communicate on a common ground. For example, if you are a toy manufacturer and you want to reach out to toy stores; you will want to share content on why the toys you generate are the best.

StumbleUpon is a great social site for those that are trying to break into the digital space, especially when you consider that social media success is often measured in terms of influence or those that can talk about more than themselves. StumbleUpon can help those new to digital content find stories and share things that complete their personal or professional interests. StumbleUpon helps provide great content that’s relevant to your individual persona and lets you share it.

With 25 million users, StumbleUpon seems to be on the right track towards popularity. They are working hard and fast to become a household name. It is a fun way to see the internet specialized just for you. It’s also a good way to open up conversations and share common interests with your peers.

Sources

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Is Your Website Deliciously Sticky?

What is the point of having a website?

It’s to let people know all about your business, your products, your services; it’s to give them the information they need to contact you; and it’s to give them the information they need to choose you over your competitors. It’s also supposed to convince people to browse your site and keep them coming back for more. Essentially, you want people to stick to you like glue and that is why you need a ‘sticky site’.

A sticky site is one that gives visitors want they want immediately and entices them to click internal links so that they can find out more. It also makes them want to share the stickiness with their friends, like delicious fudge.

What makes a site sticky?

There are two main factors that contribute to the stickiness of your site.

1)     Website design

2)     Content

Web design

A lot of businesses, especially small businesses, skimp on site design. One reason is that they think it’s too expensive. But the cost of losing customers through a slap-dash site far outweighs the cost of a decent looking website.

Some businesses mistake flashy for professional. They try to jam-pack their sites with too many features, to many colours and too much information from the get-go. One of the key factors of sticky site design is simplicity. Simple doesn’t have to be bland or stark; it can still be striking and bold.

In addition to being overwhelming, flashy sites can take a long time to load. Sites with a long loading time are likely to die far quicker death.

Think of your site as a map; it should direct people to where they want to go via the most direct route. In web jargon, you want a site that is intuitively navigable and usable.

Content

Content doesn’t consist only of words. Images, polls, competitions, videos – they’re all content. Search engines like words and well-tagged images and videos, so you need to choose your words (keywords) carefully. But searchers like to be engaged, which basically means that you still need to choose your words carefully.

Your content is what sets you apart from your competitors, it’s what attracts and keeps attention. It needs to be especially sticky. Once again, you don’t want to overwhelm your visitors with information. Once again you want to keep it simple. Bear in mind that you want to be clear and succinct and not curt and laconic.

Every page should have a goal and the content must support that goal. Steven Bradley says that you should follow the inverted pyramid style of writing. That’s all the most important information right at the top and the lesser details trailing down.

Search and social

Jordan Kasteler (Search Engine Land) says that you need to consider the different needs of search and social users.

Search users are likely to be looking for something specific – they want certain information and they want it now so they can convert. Social users are likely to be browsers – they’re curious; the kind of people who tell salespeople that they’re ‘just looking’ in a store.

Balancing these needs needn’t be too tricky because there is a fair bit of overlap. They both want information in as simple a format as possible, but search visitors are more likely to want your services/products and purchases pages, while social users are more likely to want your blog and about us pages – but they also want to see your services and products.

Basically, if your website and your content are designed with users in mind, you have a good chance of achieving stickiness.

Sources:

http://searchengineland.com/making-your-site-sticky-for-both-search-and-social-users-134233

http://www.vanseodesign.com/web-design/inverted-pyramid-design/

 

This guest post was written by Sandy Cosser on behalf of Elemental, a specialist web development company that balances your needs with those of your online visitors. Follow Sandy on twitter @SandyCosser

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Making Money With Your Webinar- Structure Your Content in Five Easy Steps!

So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the world. Perhaps you recorded a how to get a full body workout in only ten minutes or conducted a teaching session on how to thrive in a stagnant economy.

It’s exciting that you’ve selected your topic of interest! The ideas that you have are indeed limitless, and the webinars that you could create are now within your grasp. You want your customers to come to you so that you can answer their needs. Every business fills a need, every customer has a need waiting to be filled. How will you go about filling this need with your webinar?

Dynamics of Content

First and foremost, you’ll want to understand the dynamics of your content and how it brings life or death to your webinar. Content answers the question of how to get your webinar off the ground. It also creates a hunger for the products and services that you have to offer. I don’t just go to any place to get my pizza fix. I go to a specific place because I know that I like the content of their pizza and the way that they make it. In the same way, your attendees are coming to your webinar for the content that you have to offer and the way that you offer it.

If you haven’t already created a webinar, you’ll want to decide on the software to hold a web conference first. Once you’ve finalized the software, you can begin to put the pieces of your webinar’s content together by following these five simple steps to ensure that your content meets the mark and your subscribers leave the session happy that they purchased your webinar!

1.) Know your audience.

  • If you’re lecturing NASA scientists, you can pretty much skip the fluff and beef up the content with more analysis and scientific research findings.
  • If you’re creating a session geared for Girl Scouts, you’ll want to include more things that they can relate to.

2.) Decide on your approach.

  • Do you want the audience to sit through the entire session or do you want to include short quizzes and test sections?
  • Do you want to be more informational and provide a lot of data or conversational and more relaxed? Which approach fits your audience better? Can you customize it to fit their needs?
  • Once you know what style approach you will be using, it is much easier to create a consistent webinar that exudes professionalism. There are many, many bad webinars out there that could easily be avoided if the webinars had only been consistent in their approach from start to finish.

3.) Structure your time well.

  • If you told your audience that you would be discussing XYZ in the webinar, make sure you don’t gloss over XYZ and skip over to ZZZ. I’ve seen this happen too many times and have been completely disappointed when this happens. Not only do I feel cheated out of my time, but I feel betrayed by the bait-and-switch method that seems to run rampant.
  • If it takes ten minutes to explain a key area, do not take more than that time to explain it. You want to engage your audience and keep them at the edge of their seats wanting more!

4.) Groom your content.

  • Are some areas too wordy and others lacking in content? Take time to comb through your presentation and cut out the clutter while beefing up the lean parts.
  • Does your outline convey your actual content? We often think that we have everything perfectly compiled only to discover that a key element was never included. A scan between your actual content (webinar) and your outline will help you get that 1:1 match.
  • Do your images and illustrations match up with your topic?

5.) Is your content engaging to your audience?

  • If I am going to sit down and watch a webinar that I paid decent money for, I must be looking for specific content that will help fill my needs.
  • Have you created the content that adequately satisfies my need (ie, my need to learn how to sew from your created webinar)?

The above are a great starting point when beginning to look into creating a webinar that has lasting results. No only will you come across as more professional, but you will also service a niche group that could potentially return time and time again.

Benjamin Baker is addicted to writing! He is a research hound and fills hard to find searches. He enjoys playing his guitar and spends his free time camping and fishing. He recently discovered www.webconferenceclassroom.com and is starting his own webinar mini-series on how to fish. He is happily married and is the father of 3 growing (and busy) teenagers. He lives in Denver, Colorado with his wife and kids.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part Two

TO CONTINUE
The first part of this blog post detailed my first ‘pet peeve’ about facebook. It involves the new ‘timelines for business pages’ and the page cover designs in particular. You can refer back to that post, Ode to Andy Rooney: My Social Media Pet Peeves, Part One to read it as well. This post, Part Two, will explore my ‘pet peeve’ #2. 

Charlyn Shelton on facebook LIKES

Here’s what Charlyn Shelton of the Facebook for Beginners, facebook group thinks about just asking for ‘LIKES’. She knows that ‘customer experience’ is where it’s at these days on facebook.

FACEBOOK PET PEEVE #2

It is no longer possible to count how many requests one gets in one day. If you ‘LIKE’ my page, I will ‘LIKE’ yours. These taunts are endless and nauseating. Can you hear my screams of frustration? This ‘LIKE 4 LIKE’ obsession no longer has a place in social media land.

HOW MANY FANS DO YOU HAVE?

There was a time, long ago in facebook time, when there were no business pages. There were personal pages for regular folks and fan pages for celebrities. Within one or two incarnations, that has all changed. ‘Fan pages’ were eliminated. They became ‘LIKE’ pages. The goal was to get as many ‘LIKES’ as possible. That was how the search engines determined one’s popularity or ‘reach’.

DON’T MESS WITH THE GOOGLE ALGORITHM

Google has mastered the shape-shifter game. Once too many ‘SEO-iacs’ figure out the algorithm for getting their clients highly rated by Google, Google changes shape. The ‘trick’ is no longer getting gobs and gobs of ‘LIKES’. But it seems that the pedestrian facebook timelines for business users have not gotten the message.

BECOME A TRUSTED CONNECTION

The facebook Edgerank Triangle

The facebook Edgerank Triangle © JamesCarson.co.UK

Now Google rates users by how much they interact and engage with each other. Imagine that. Google is rating business people by how social they are. What a unique concept. Social media is about being social. Yes, SOCIAL. That means being polite when making an introduction to another business owner and possible new colleague. It includes working on becoming a trusted connection. It holds as most sacred, being patient and waiting to talk business until the right time.

CONNECTIONS TAKE TIME

Communication on social media is no different from in-person interactions in many ways:
• Being polite when introduced
• Working at becoming a trusted colleague and connection
• Being patient about talking business and waiting for the right time to do so

Approaching a complete stranger with “ ‘LIKE’ me and I will ‘LIKE’ you” is like speed dating. It makes politeness a time consuming luxury. It does not leave room to become a trusted colleague or connection. It definitely obliterates patience.

THE IDEAL COUPLE

facebook and google +

Facebook on google + © FavoriteGadgets.com

The one relationship that seems to have worked out very well is between facebook and Google. Who knows what was said behind those closed doors. No speed dating there. It just so happens that simultaneously Google changed its algorithm so that the numbers are no longer what matters most and facebook now requires only 30 LIKES for a business page to be fully functional. What a coincidence. Or was it?

So, to get to the point about Pet Peeve #2, once a business page has 30 ‘LIKES’, there really is no need to keep annoying people with, “If you ‘LIKE’ me, then I will ‘LIKE’ you”. (Imagine the annoyance of this being said by two pre-teen girls chatting with each other. No offense girls, but we’re talking boring business. So I doubt you would be interested in this discussion anyway.)

PET PEEVES PUT TO REST
I hope that the points that I have attempted to make are clear and that I have made my case. Is it Pet Peeve #1 or #2 that drives you to distraction? Is it both? Or is it neither? If you agree or even if you disagree, please let me know what you think. I would really like to hear from you. Thanks.

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.
This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

 

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.

This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

SOURCES:

Andy Rooney © HolyTaco.com     
 Photo of Andy Rooney © HolyTaco.com


 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Using Content Calendars

Content is king.  Everyone says so, going back to Bill Gates in 1996.  So, it must be true.  But how do you keep track of your content and when you are going to post to your blog and the various social media platforms that you engage with?

Content calendars.  That’s how.  A “content” or “editorial” calendar is just geek-speak for a schedule outlining what content will get posted when.  And for any blog, the time spent preparing a content calendar will make the process of writing and posting that much easier.

It’s not easy for small businesses to come up with ideas for blogging and posting to the various social networks.  It takes time and commitment to come up with ideas, goals, and solutions to share with your network, and a content calendar can help put all of this in order.

What are the benefits of preparing an editorial calendar?

  1. Planning.  An editorial calendar allows you to see the month at a glance and know what needs to be written when.  It makes it a necessity instead of a maybe.
  2. Structure.  Using an editorial calendar ensures that you will always be aware of when your posts are due and allows you to think ahead.
  3. Commitment.  Writing a blog and participating in social media are not “set-it and forget-it” projects.  They take time, energy, and commitment, and having an editorial calendar quantifies that commitment.  It tells you things need to get done on schedule.
  4. Themes.  An editorial calendar allows you to set-up your writing and posting schedule to cover consecutive topics, so that you aren’t just writing for the sake of writing.
  5. Variety.  A content calendar allows you an overview of what is published over a set period of time, and allows for variations in the medium.  Maybe it’s a blog post on Tuesday and a video on Thursday that reinforces the blog.  The calendar allows you to see the forest for the trees.

How do I create a content calendar?

All projects start with one thing – a goal.  In order to know where you are going, you need to have a roadmap for the trip.  You need to know where your efforts will take your clients and prospective clients.  After you have decided on your goal, you need to determine how often you will be posting and interacting.  If it’s a blog calendar, will you be posting daily?  Weekly?  What time of day works best for your audience?  Will you post in the morning, afternoon, or evening?  What do they expect?  Once you know the how and the when, you need to decide on the “what” of your publishing.  The best advice is to come up with themes for every week or month that you will be publishing.  Maybe this month you will speak about Facebook.  Next month, it’s GooglePlus.

Knowing your goals, your timing, and your themes in advance will take blogging from a chore to something that is done regularly, with specificity.

To make it even easier, there are many plug-ins available for various blogging platforms to help with this task, and I have listed some resources for them, below.  I have also recently found a company called DivvyHQ, the spreadsheet-free editorial calendar application, and they offer a free version to try out.  I have signed up, and will be giving them a run-through myself.

Are you using an editorial calendar?  Have you found it helpful?  Any other tips to offer?  Please make sure to share.

Author:

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.

Resources:

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

How Do You Do It? – My Super-Secret (shh!) 6 Tips for Blogging Success

Check out these mind-blowing statistics on this blog:

  • 1,085 Posts
  • Over 72,000 viewers to date
  • In nationwide syndication
  • Publishes on the Kindle
  • Publishes 7 days a week and mostly twice on weekdays (but not on holidays)

Those stats are for the extremely popular blog, Fearless Competitor. Then the question invariably comes up. “We struggle to post once a week. How many writers do you have for Fearless Competitor?” – most expect 8 or more.

The answer is One. One man. The Fearless Competitor!

The next comment is something we hear frequently. How the Hell does one person create so many great posts? I struggle to post once a week!

How Do You Do It?

(In fact, Mike Volpe, Chief Marketing Officer at Hubspot said to me “Jeff, at Hubspot we have many writers for our blog and it publishes frequently. But you are almost as prolific and you’re just one person. I have no idea how you do it.” When you can stump Mike Volpe, you’re doing something right. And Mike invited me to appear on HubspotTV, now called Marketing Update.)

In this post, I’ll share 6 tips on how YOU can learn to be a VERY prolific blogger too. And for each tip, we share an example post from Fearless Competitor, so you can see how it is done.

1. Create one or more weekly events, shows, etc.
Create a regular weekly show – same day, same time each week. Keep doing it. We created the B2B marketing show “Laugh and Learn with Find New Customers“. It runs every Friday at 11am ET. If you post 5 times a week, you’re 20% done.

2. Find inspiration in everything
Read a great article or find a great TV show? Read an interesting blog article? Is there a lesson in it? Then write about your thoughts. Check out ‘5 Lessons a B2B Marketer Can Learn from “Breaking Bad.”’

3. Report on the news
What’s happening in your industry? (Act-On Software buys MarketBridge; Eloqua files to go public.) Something else happening? Share what you think about the news. Check out “The Life Lesson from Plaxico Burress

4. Invite guest posts
Have top experts in your industry? Contact them and invite them to write guest posts for you. Check out “Developing an Integrated Content Marketing Strategy That Works” by Joe Pulizzi, co-author of Get Content, Get Customers.

5. Re-energize old posts
A very cool feature of WordPress.com is the ability to copy posts. Find a really good post you wrote in 2009 and copy it. Then edit it and freshen it up. Bingo. Brand new post! Check out “How to Gain Customer Trust – Insights by Guy Kawasaki” – which I published a couple of times.

6. Use Slideshare.
Take a presentation you did, upload it to Slideshare and record an audio track for it. Then match your audio up in Slideshare. (Contact me if you don’t know how to do this.) Slideshare has a very cool embed feature, so the viewer can see your slideshare right in the blog post. Check out “The Power of B2B Lead Nurturing.” for a great example of embedding a presentation in a blog article.

We also suggest you use your keywords (Like lead generation company) and use them in your blog posts. (Google loves frequently updated blogs.) so it really helps with Search Engine Optimization (SEO). And Hubspot found an active blog gives a company 57% more leads.

We hope you found these tips helpful. What do you think? We love your comments and sharing. Good luck with your blog.

Sources:

Laugh and Learn with Find New Customers

The Power of B2B Lead Nurturing

How to Gain Customer Trust – Insights by Guy Kawasaki

Developing an Integrated Content Marketing Strategy That Works

The Life Lesson from Plaxico Burress

5 Lessons a B2B Marketer Can Learn from Breaking Bad

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Demand Studios and the Impact from Google’s Algorithm Change

There seems to be some serious back-and-forth about the state of Demand Studios since the Google algorithm alteration. Initial impact indicated that they may have lost ground on the search driven traffic of some of their sites. Citing eHow.com as one of the locations where the change may have triggered a down-turn, Demand Studios initial statement indeed, indicated that even they knew that the new algorithm may have relatively lasting impact on their page views.

Demand Relies on SEO

Demand Media does rely heavily on search engine optimization to boost traffic to their content which is created by over 13,000 freelancers worldwide. So Google’s announcement that its change would impact almost 12 percent of search engine queries, was definitely destined to negatively affect Demands current page views by sheer numbers alone.

With sites like eHow being a large part of their company’s content, often ranking high on search engine queries before the change, and afterwards, there can be little doubt that the effect was in fact, a minor one for them. However, falling stock values are also a cause for concern for Demand. Some searches even provide Demand Studios content ranking higher than before the change.

Google Panda

Continued updates, codenamed Panda, have provided a different viewpoint altogether. Just over a week ago Google enacted the Pandora update worldwide. This time stating that two percent of Google queries in the U.S. would be affected.

Sistrix, a site that had previously released the results of impact on content farms after the first update, also released new information on the Panda change and how it has definitely affected the page views of eHow content. Although in general, the second update was not as search engine query altering as the second, or Panda update, it did land on eHow this time, even though it is rumored that it was actually one of the targets of the first update in February 2011.

Demand Demands Acknowledgement

While admitting a slight decline in search engine traffic on eHow sites due to the recent changed, Demand still insists that the Sistrix numbers are way off. Citing a predicted 2/3rds decline in eHow traffic, Demand reps responded that the numbers were greatly so grossly overstated that they must comment.

Demand CEO Richard Rosenblatt shared with MediaMemo that the relationship it shared with Google was a highly valued and mutually generous one.

They stated their relationship with Google made much sense for many reasons.

  • That they help to fill gaps in Google’s content when other high quality content is not available.
  • That they are the largest suppliers of YouTube videos.
  • That they are a huge Google Adsense partner.

Stating that the current losses are projected to cause them to suffer around 10 million dollars in lost revenue, they are assured that with projected sales this year reaching around $311 million, they do not consider it a substantial, nor a 2/3rds percent loss.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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