THE LAST THING I WANTED FOR CHRISTMAS

THE NIGHT BEFORE CHRISTMAS EVE DAY
Friday night before Christmas eve day around 9 pm, I received a frantic phone call from my sales manager who had just gone to our website.  ”I can’t push the button”, she said, “the website won’t open”.

“What are you talking about?” I inquired. “We have been working on this program since this past April. We finally got our first customer to sign up and now you’re saying you can’t push the button for them to start?”

“Yeah”, she continued, quite disturbed, “this really weird sign comes up when I try to go to the site and it won’t let me in. I can’t believe it. We finally are ready and NOW there is a problem.”

“Calm down, don’t’ worry”, I tried to reassure her as well as myself. “What do I do now?”, I thought to myself. Then I said, “I will look into this. Just relax and I will get back to you”.

MACS DON’T GET VIRUSES
We hung up. I was much more disturbed than I let on. After all, ‘Macs don’t get viruses’ so I could not imagine what the problem was. As soon as my husband got home, I told him about the situation. He went on to his computer and sure enough something was quite wrong. He got a Christmas present but of a very different sort when he went to our website. He was ‘treated’ to two different X-rated sites when he attempted to open our site. They came and went very quickly but it was clear what they were, where they came from and that they did not belong on our computer.

THEY GET MALWARE
By then I knew we really were in serious trouble. “How far has this problem gone?” I did not even know what to call it. After all ‘Macs DON’T get viruses’. I tried to get onto my site and saw a full-page red warning with a reference to something called ‘Malware’. The sign indicated that I was warned not to enter my site because doing so might infect my computer.

It was the same warning my sales manager had gotten on her computer, the same warning I had gotten attempting to open our sites and finally the warning my husband had gotten on his computer after his brief, X-rated experience. So, I sighed heavily as I asked myself nervously, “What do I do, now?”

WARNING: SOMETHING’S NOT RIGHT HERE!
I returned to my web page with great trepidation and read the warning carefully. It read, ‘Warning: Something’s Not Right Here! ’. Google had detected ‘Malware’ and if I insisted upon continuing to enter the site, I might encounter a ‘virus’. “But Macs don’t get viruses”, I repeated to myself. This had become my Apple mantra since my first Apple purchase more than twenty years ago. From that time on, I just never worried when the entire PC world was getting viruses because I was unaffected.

Google site warning

The Warning Google Had Put on Our Websites @ Google 2011

Well obviously something WAS wrong, call it ‘malware’ or a possible ‘virus’ warning, I could not ignore it. A link on the intense red warning page that, ‘SOMETHING WAS WRONG’, led me to a Google page that explained what to do next. It provided an html code that I was to upload onto my server. I did that.

CHRISTMAS EVE DAY
Then when nothing changed, I called my hosting provider for help. It was 5 o’clock Saturday morning. They searched my deluxe server where our websites reside. One site seemed to have been ‘hacked’ due to ‘a weak password’. A ‘bot’ had entered the site as a result of this and the ‘treat’ my husband got was the immediate but temporary result of that. The longer-term possibility was that a virus might ensue. The other immediate and MOST serious problem was that NO ONE could safely enter our sites. Instead they were privy to this horrific red page warning them NOT to go any further because ‘Warning: Something’s Not Right Here!‘.

It was distressing, embarrassing and a gigantic nuisance. Our hosting company recommended a monthly protection program. It would scan for malicious activity daily to prevent it from entering our server and thus our sites in the future. Then we were told we would still need to get some sort of virus detection/prevention program for our computers as a whole. After a search for a program that was specifically Mac friendly, my husband found one, Intego. We downloaded a trial version. It went through each of the sites to detect where the virus was. This took hours and hours and hours. We finally found it on Christmas day.

But that was NOT the end of it. We then had to go back to Google, the provider of the original ominous red-paged warning, that ‘Warning: Something’s Not Right Here!‘. We had to indicate to them that the malware had been detected and removed. They notified us that the barrier to our sites could take weeks to remove but more likely it would be sooner. That was a less than reassuring response.

THE DAY AFTER CHRISTMAS
To our great relief, by the next day, our sites were cleared of the warning and free of any Malware or potential viruses. So now each time I go on the computer, if the Intego program is turned on, I frequently get a little yellow warning roadblock like sign. It asks me if I want to continue. With a relieved conscience, I indicate that I want to because I know this means that proceeding is safe and the way is clear.

THE PROBLEM AND HOW TO SOLVE IT
I supposed the ‘last thing I wanted for Christmas’ present did have a valuable lesson attached to it. From that experience we learned the following:
• what the problem washacking into one of our sites due to a weak password
• how to diagnose itIntego, a Mac friendly an-anti virus scanning program
• how to prevent it in the futurea web hosting monthly protection plan
• 
how to get the ugly red warning sign removedcontact Google and get clearance from them

IN CONCLUSION
All is well once again. But I realized that if someone had asked me, “What is the last thing you want for Christmas?” I now know what to say. It is something that I had not even known existed a week before. It is called, ‘Malware’.

SOURCES

Malware

Macs and Malware

Bot

WebMaster Tools Help

Intego

Unwanted Christmas Presents

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

The Treacherous Trip from Leopard to Lion: A Digital Fable

HOW IT ALL BEGAN
About a month ago, I awoke to find that I could no longer view videos on my computer. Was it a nightmare or was I really awake to this horror. I would receive indications on e-mails, on social media comments, on blog posts, it seemed like everywhere. The reason I knew they were videos hidden from sight was because I was constantly plagued by the sign of the black rectangle.

MAC OS X Leopard

A MAC OS X Leopard Logo © bloggism.net

NO VIDEO
Often there was a chilling warning, taunting me in written in bold letters across the rectangular black void, as if I had committed the terrible sin because my Flash player was out of date. The feeling of commencing a treacherous journey, one I had taken before, began to overshadow me. The difference from other times was that this time I was surrounded by nothing but black, rectangular mine fields. Friends would say to me, “Oh did you see that video I sent you?” and I would have to answer in the negative, confessing that I had not.

TECHNICALLY INFERIOR
It had become quite embarrassing, almost humiliating. I was functioning at a technical level lower than and inferior to just about everyone. How did it happen? And literally over night, too? I went from being a Steve Job’s products devotee to being an Apple flunky. The was my biggest humiliation. Most of the people who questioned me were ardent PC users, not even MAC loyalists. And I, the great proponent of Apple superiority, was having to admit that I could NOT even view videos. The black rectangle loomed larger and larger like a scarlet letter.

OUTDATED FLASH PLAYER
It got to the point where I could not take it any more. Every time I attempted to open a video, I got the message that the Flash Player I was using was out of date and that I needed to download a higher version. No biggie to them, the messengers inside my computer. But for me, it was mortifying. It was as if I was being told to run as fast everyone else but I had a broken leg. “I am going as fast as I can”, I found myself shouting back at the Flash message every time it appeared. It got to the point where I had to admit, even to myself, ‘I can’t do this anymore. I have gone as fast and as far as I can with my Leopard. It is outdated and I can not use the higher level of Flash. I surrender. The black triangle has won’.

MY LEOPARD HAD FAILED ME
The Leopard, that had been my faithful digital companion for over five years, finally had failed me. I had no choice but to go to the Lions. Somehow though, the pain I had already suffered made this transition, as treacherous as I knew it would be, less daunting since I had experienced similar trips in the past.

GONE FOREVER
The address books, the years of methodical bookmarking and endless organizational hours would all have to go down the drain. “Wait a minute”, one might say. “Can’t you ‘migrate’ these things from your Leopard to your new Lion?” Once again, the blushing humiliation set it. “No, you can not”, the MAC salesman confessed. My 10.4.11 Leopard was just too old to do any of the necessary tricks to make the leap to a 10.7.2 Lion. Nothing less than a complete start over would suffice.

A MAC LION OS X logo

A MAC LION OS X logo © guardian.co.uk

IN CONCLUSION
So here I am, three days after purchase, in the midst of my safari. Yes, perhaps one might consider me brave or perhaps a fool. But I am still porting from Leopard to Lion.

POST SCRIRT
By the way, if you  have been through this nightmare and have any suggestions, tips or similar stories, please let me know. Just contact me through the comments section at the end of this story.

SOURCES:

Apple - OS X Lion – The world’s most advanced OS.
Upgrade Mac OS X to Leopard
Flash Player Version

Protected by Copyscape Web Copyright Protection Software

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Traditional Print Advertising versus Digital Online Marketing

INTRODUCTION

Digital © digitalcamertechnique.com

Digital © digitalcamertechnique.com

This blog post is written partly in a question and answer interview format. This step-by-step process is meant to make it easier to understand the transition from traditional (print) advertising to online (also known as digital) marketing.  It also emphasizes the importance of this evolutionary change. Since I know my own experiences intimately (what I have gone through as both a consumer and a business owner), I am using myself as both the interviewer and interviewee in the Q and A section.

WHAT IS HAPPENING AND WHY
The world as we know it is going through a major transition from printing everything to digital (paperless) technologies. There are several reasons for this change from print to pixel.

• First is the green reason. It involves using less paper, having less waste and conserving resources. In fact, some businesses have a green or paperless policy. They frown on the use of paper and go to great lengths to minimize its use altogether.

Reduce & Reuse Logo © Marketing Bytes

Reduce & Reuse Logo © Marketing Bytes

• Second is technology. The computer and the Internet have begun to make this possibility into a reality. But this transition is not seamless. One area where this is a road filled with uncertainties is in the marketing & advertising industry.

• There is still a great deal of paper used in this industry. Although it is decreasing and there are options to use paper or go paperless in many of our daily activities, it is my opinion that the case to continue in the less-paper direction with all due diligence is a crucial one.

• Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.

The Boomer Family © Marketing Bytes

The Boomer Family © Marketing Bytes http://www.facebook.com/TheInboundBoomers?v=wall

• The process of thinking is very different for those of us born before desktops, laptops, iPhones, iPads, iPods and I don’t know what other ‘i’ things there will be. We think on paper. Our reality is based on doing and learning things by reading from and writing on paper not from a computer screen, keypad and mouse (or touch pad). It takes a focused and concerted effort to change one’s thought processing beyond  ‘recycling one’s garbage’.

• None the less and for the reasons listed above, I think it is very important to have a discourse (this is where the Q and A format begins) to highlight where we are in the transition from print to pixel and the value of continuing as quickly as possible.

QUESTIONS AND ANSWERS FOR CONSUMERS:
Q: Do you have any phone books in your home?
A: I admit that I still have a few local ones but none of the large, cumbersome ones.

Q: If so, what do you use them for?
A: Primarily to gather dust but I hear they are good as pillows for high chairs, car seats if someone is short and can’t reach the petals or see above the dashboard and the latest designer furniture pictured here.

Phone Book fo'ever © ecojoes.com

Q: How many times have you opened a phone book in the last year to find a phone number or locate a local business?
A: Once, maybe twice.

Q: Do you read the advertising circulars and magazines that are delivered weekly to your home by the post office?
A: Never

Q: Or do you throw them away without reading them?
A: They are delivered by letter carrier between Wednesday and Friday and placed in our lobby. Within a day, they become  a messy pile. The building super throws them away on Sunday for Monday garbage pickup.

Newspaper ads © Marketing Bytes

Newspaper ads © Marketing Bytes

Q: Do you collect discount coupon books and cut out retail coupons?
A: I love coupon books. In fact, when they arrive, I take most if not all of them so they do not end up in the trash. I hand them out in my neighborhood. Everyone loves when I do that. I have no patience to clip coupons but I do hear about people that do.

Q: How many times have you left coupons home or misplaced them so you were not able to use them when you needed them?
A: I always misplace the book coupons or other discount papers I receive.

Q: Do you have the plastic ID key chain tags that retailers give out?
A: Someone could write my biography based on the number and variety of the ID tags I have. In fact, CVS Pharmacy gives one the option of printing out a coupon or placing their weekly discount information on their ID tag so one never has to worry about losing a coupon. Other retailers should adopt that system too. It is a great digital, paperless move.

QUESTIONS FOR BUSINESS OWNERS:

Q: What techniques do you use to promote your business?
A: All online, ‘attraction’ and Inbound Marketing.

Q: What is the primary way your customers find you?
A: Networking, recommendations and referrals online and in-person.

Q: Do you advertise with traditional print media, print ads, coupons, etc?
A: No. But I know plenty of local businesses that do and I am startled by how much money they willingly spend to do so.

Q: Do you know where the circulars and magazines that you spend your advertising budget on go when they are delivered to postal residents in your community?
A: I know they go right into the garbage.

Garbage truck © dreamstime.com

Garbage truck © dreamstime.com

Q: Do you believe that if you keep using traditional methods of print media advertising, including direct mailings, that it will eventually pay off again when the economy improves?
A: I know that is NOT the case. Technology is changing the way consumers shop and businesses need to advertise. But many of my local business colleagues do not seem to understand this yet. Some times I consider sending out a postcard for the fun of it but the cost of printing and postage cool my enthusiasm.

Q: Do you know what the cost is per new customer based upon the system of advertising you are using?
A: I admit that I don’t use this tool religiously but I know it works and I recommend that clients use it. I also know that online marketing is much more affordable and has a much wider reach than traditional advertising unless you can afford an advertising spot on the SuperBowl.

SuperBowl Ad © USA Today

SuperBowl Ad © USA Today

Q: Do you have a trackable method for learning how your new customers find you?
A: Yes, the new online marketing technology programs have amazing features to assist business owners in following and recording the progress of their marketing activities.

Q: Do you think it is easiest and cheapest to use direct mail (letters and postcards) to contact existing customers and attract new ones?
A: I cringe every time I get another postcard or even letter in the mail from one of my community business colleagues. I know they think this is a reasonable and inexpensive way to advertise. It worked in the past. If only they would take that leap into the 21st Century, the new economy and online marketing to at least give it a try for a little while. They can always continue with traditional media too and compare the results.

Q: Are you afraid of the computer, the Internet and the new advertising & marketing technology?
A: Personally, I embrace it and I am fascinated by what is going on. But there are so many business owners who are terrified of using the new technology. Some barely know how to use a computer.

Online Marketing © AuburnBusiness.com

Online Marketing © AuburnBusiness.com

Q: Do you know what online marketing is and how it differs from traditional advertising in content, cost and coverage?
A: Because marketing and advertising are my business, I started to learn about the new technology about a year and a half ago. It was very challenging but essential for me. Therefore, I am now well versed in what online marketing is. It is the use of the computer, the Internet and a whole host of new programs to help businesses attract new customers. Just as customers have changed the way they shop, business owners have to change the way they advertise to meet their customers’ searching needs.

A: I also know that online marketing is very cost effective. In fact, it is the only way that many start up businesses can afford to advertise on a zero dollar budget. Print advertising is VERY expensive and it requires constant repetition for recognition. With online marketing, once you are on, you’re on. But you do want to update and tweak information there too.

A: Online marketing’s coverage is so much broader than print media. There is NO comparison.

Local SEO © SEOcompany247.com

Local SEO © SEOcompany247.com

Q: Are you familiar with Local SEO (Search Engine Optimization)?
A: Search Engine Optimization is something that Google has been using for years to help consumers find what they are looking for. Google also designed SEO so that if a business uses the right formula, keywords, etc. it will rank well (first place or at least the first page) when a consumer searches for what they want.

A: Local SEO is the latest and most exciting addition to the host of services and tools Google offers. Instead of a ‘global’ search where a customer is looking to purchase something by mail (for example) and it can come from anywhere, local SEO is community specific. It is designed for consumers to locate what they want in a specific community. It is for making local, face-to-face purchases.

Q: Do you know what ‘Google Places’ are as well as their significance in promoting your business?
A: Google has identified over 49,000,000 local businesses in the US. Only about 11% of these businesses have ‘claimed’ their Google Place. Claiming one’s Google Place is the first step in participating in local online marketing and broadening one’s reach better than any other technique.

Google Places-Marketing Bytes near Rockville Centre, NY

Google Places-Marketing Bytes near Rockville Centre, NY

Q: Have you claimed your Google Place? Is your business on the ‘seven pack’?
A:  Yes, my company has claimed its Google Place. In the business categories I am listed under, I rank in the first seven listed and on the first page. This is both for my industry and geographic area. This is what is called the ‘seven pack’. (No it is not a free can of beer when you buy a six pack).

Q: Have you heard of Local Online Business Directories?
A: Local Online Business Directories are similar to print directories but they are dynamic, interactive, and can have visual and verbal information changed at any time. They also have links and can take you to other places. One of their primary features is reviews. They are the most attractive advertising aspect.

MerchantCircle Village © MerchantCircle.com

MerchantCircle Village © MerchantCircle.com

Q: Are you listed on Local Online Business Directories?
A: I am listed on over 70 directories because someone did it for me as a favor and did no know it is unnecessary and even appropriate to be listed on so many.

Q: Do you know how to get recommendations and use word of mouth on line?
A: Yes, there are programs designed to help businesses get recommendations from their website, e-mail, blog, etc. These type of recommendations ARE word of mouth online.

Q: Do you know how to convert your current customers into your sales force?
A: On line recommendations from loyal customers are the best selling tool a business can have.

Q: Did you know that national and regional corporations sometimes need to be advertised as local businesses?
A: Yes, when they have a local retail presence like a Subway, Dunkin Donut, CVS, etc. They are all part of your community’s retail landscape.

SOURCES:
EcoJoes-Green Thinking for the Average Joe

MerchantCircle, one of my favorite Local Online Business Directories

Local SEO Online Business Directories

The Ultimate List: 50 Local Business Directories

Designing Traditional Print Advertising

Local Business Listings

Best SuperBowl ads

CVS Extra Care Card

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

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