How to Keep Your Internal Corporate Communications Strong

Too many times in organizations the Marketing Department is kept in a vacuum and does not communicate the key marketing initiatives to the rest of the company.  It’s important to inform the employees and sales team of all upcoming marketing campaigns.  Internal communications is just as important as external communications.  Most marketers are solely focused on getting the word out to the masses on their product or service without informing their internal employees of their new promotion.

Non-communication internally can create some major issues within an organization and should be a number one priority for marketers.  The goal is to make all employees aware of all marketing campaigns that are launching each month. 

Here are some ways to communicate your marketing initiatives with your employees:

  1. Create a marketing calendar that clearly shows all campaigns that are going out each month.  The calendar can be emailed out to all employees on a monthly basis with information on who you are targeting, the campaign messaging, and what date it is dropping.
  2. Send an actual sample of the marketing advertisement  to each employee as an attachment.  This way if calls start coming in, the employees are prepared and know how to handle the leads generated from each campaign.
  3. Set up a follow-up strategy with your sales team prior to the campaign dropping.  How should the leads be handling? Who is handling the leads? Determine who will be inputting the leads in your internal CRM database.  All of this needs to be determined up front.
  4. Company Enewsletter – For a larger company, an internal e-newsletter can be a great way to communicate with your employees. You can use it to announce new hires, new marketing campaigns, and any company news.

Your company will look foolish if the employees are not aware of the current promotions.  Also, you need everyone’s buy in and acceptance in order to have a successful marketing campaign.   Sending out a one-off communication to your team will not work. You need to be consistent and come up with a long term strategy for your internal corporate communications. By communicating with your

employees and making them feel part of your marketing efforts…… will pay off in the end.  Effective internal corporate communication can improve the atmosphere at your workplace. Employees, feeling more informed, are more likely to be productive and satisfied in their jobs. It will also lead to an increase in workforce morale.  By keeping your employees informed….you will see greater success in your marketing campaigns!


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Funding Your Freelance Writing Business

The greatest aspect of funding your freelance writing business is that you are only as limited as your ambitions, creative talents and the time it takes you to complete writing projects. As a freelance writer you likely have already gained some knowledge on what it takes to win larger projects as well as specific knowledge different clients seek.

It is imperative to create a business plan and set aside some of your income from freelance writing projects. Once you begin building it, funding a small online business will be as easy as paying writers as they complete projects.  When considering funding your freelance writing business, realize that it is a distinct possibility that others may not have the ethical practices you have. Clients have been known to run off without pay, so be prepared emotionally and financially for that possibility as well.

The Basic Requirements

Before you delve into creating a small online business of your own in the writing niche, you need a reliable internet connection, an up-to-date computer and the willingness to work longer hours than you would as a part-time or even a full-time freelance writer. You will likely need at least two to four hours per day to have enough success to ensure your failures are not ‘end-alls’ for your company.

Build on Your Good Name

Outsourcing clients who are happy with you and your team may need larger projects completed. They could also have other affiliates that do. As your own writing career becomes more lucrative, improve upon the portfolios and profiles of your writer-base. Once you have a steady amount of work on your own, strike out from the freelance employee niche and become a freelance employer. Make sure that prospective employers understand you may be a part of a writing group or small online business that caters to clients with larger content needs.

Outsourcing Ethically

Never mislead a client if you are outsourcing jobs they give you. This is not only unethical but can end up costing you your reputation. If a client has agreed that your work is up to their standards and you turn in work from another writer who did not meet those standards, the client will assume you lack consistency and may decide to terminate your contract. Fair assumption, you didn’t supply consistent content, regardless of who created it. On many freelance work sites, the client would win that disagreement in a moderation process.

However, once you have clients with whom you have made clear you will have a group of writers on their project, make sure that each writers work lives up to the standards that you originally provided. This may require that you spend less time writing and a bit more proofreading the work of others. Be financially prepared with a bit of overhead from your own completed assignments in case the proofing or approval process takes a bit longer with larger orders. It will. Expect to spend at least a couple hours per day doing not much else for even the smallest projects.

Don’t Multitask Too Much

The freelance writing world is full of competent writers and websites that clients can be fully satisfied with. For this reason it will become your personal responsibility to see that your freelance writing business stands out among others. Before you go from employee to employer, you may also want to consider building up some funds to invest in marketing. Without a bit of help, the time you spent hunting, managing, and completing projects, will go from around two hours per day to ten. You can not add the much needed element of marketing on top of your many other responsibilities and expect any of them to be highly-effective. You can also expect to find yourself failing at both ends if you do. Certainly be hands-on when it comes to learning how the marketing process works. You will eventually have the time to give that area of your business far more consideration.

Funding your freelance writing business will become much easier if you demand high standards from your employees and perhaps even set up a series of rewards for consistently meeting those high standards. This will return your own private working time back to you, which you can turn over to completing the projects that will be funding your freelance writing business.

Get Started Here @DBMEi

There may be no other place better to start than right here on DBMEi if you are searching for some free freelance writer education as well as practices that you should inject into your own Freelance Writing Business.  Currently we have Megan Campbell, Vanessa Canner,  Leigh Egan, & Megan Harriswho, along with me, all write on Freelance writing  topics here @DBMEi.

Joy Lynskey is the owner of JRL Solutions, a copywriting and content management company based in Bedford, Virginia. JRL Solutions hosts a Freelance Writers Education Blog that is managed by direct and guest posting. Joy is the Content Manager and Editor for Puglisi Consulting Group at Digital Brand Marketing Education. Joy regularly works in SMM via freelance consulting  private clients with their social media campaigns. @JoyLynskey

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