Steps to become a successful and powerful LinkedIn user – Part I

March 18, 2013 by 4 Comments

linkedin logoLooking for a magic formula to be more successful on LinkedIn?  The fact is you need to create your own strategy for success on LinkedIn.  The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers.

Your success strategy must be part of an overall personal marketing plan and system.  LinkedIn can and must be an integral component in a personal marketing effort.  To be successful users must have a plan for leveraging what LinkedIn provides.  Using social media including LinkedIn cannot be set on “auto pilot.”  Just creating a profile and posting occasionally will only bring modest success.

These are three steps on the road to becoming a power LinkedIn user:

Plan – Create a personal marketing plan and include LinkedIn as a vehicle for building your reputation, connecting with the right people, enhancing relationships and making it easy for those you want to do business with find you.  A marketing plan that includes LinkedIn requires that the user spends time on the site, becomes familiar with each section and creates a strategy for using each part of LinkedIn.  This step is broad but before you ride a bike or drive a car you have to know how it works and how it will get you from Point A to Point B. Your plan, like any marketing plan should have goals and objectives. Certainly business secured and funds generated are great goals, but there are many objectives you will have to achieve first.  Set realistic and achievable goals, track when objectives are reached and what the results of activities were.  Create questions and milestones that will help you judge success.

Don’t be a bystander – According to an article from the Wall Street Journal, the average LinkedIn account/user checks in and uses the site for about 17 minutes per month. To be a power user you have to commit more time.  You must be active, seen and remembered.  This requires daily activity, attention and focus.  At first it may take more effort, but over time you will find the activities, groups and interactions that will yield the greatest results. In marketing, strategies need to change.  If an approach or tactic does not work, after time change it.  For example, when using status updates the key is to generate a response and create a buzz.  If your activities are not attracting attention look at the content of your posts, and compare them to the responses others are getting.  Don’t be afraid to change or implement several different approaches at the same time.

Spend time but don’t waste time – The goal of marketing is to develop a system that allows for growth and the development of relationships and business. Focus on those activities that work, to prevent the wasting of energy.  Create a schedule and time budget.  A schedule is what you will do each week and the time budget is how much time you will spend.  Do not exceed the amount of time you have allocated and don’t do less.  Monitor and track this time and refer back to records to see if you are keeping with your goals.  Time is money and must be spent in an efficient way.

Your profile, title and image-  Much has been written on this and I will start briefly with your photo, it must be professional and clear.  No image means fewer connections and only 1 in 7 will even look at your profile.  Also stay away from logos, caricatures, and other images.  These are frowned upon by users on LinkedIn and they don’t present you in a professional manner.   What your profile and title says about you is key, and will make the difference between people getting to know you or moving on to someone else. Let’s start with your title.  Here is an example of a big mistake, having President, CEO or account manager listed as your title.  No one searches for president, CEO or account manager.  If they do they will find thousands of people from all different sectors in no particular order. Be more specific with your title based on your industry and what you do.  My title is Public Relations, Personal Branding and Social Media Consultant. I do list president of my firm but at the end not the beginning.

Your profile text must be optimized the same way.  Include what you do, where you do it (geographic market) right at the beginning.  Make sure those different terms that describe what you do and your industry appear often.  To be the most effective and to connect with prospects your profile should be written in the first person, (I am the leading PR professional on Long Island…), should include some history, experience, accomplishments, success and some personal information about what you like to do when away from work.  How much you share is up to you.  However, we have found that in many cases this personal information is as important if not more important than business background and information. Why? This type of information allows you to offer and find common interests with others.  This information helps people understand who you are, what you’re interested in and offers a great way to start conversations that have nothing to do with business.  These easy conversations allow for relationships to start, grow and put you in a position to eventually do business with the other individuals.   Text that only talks about company services, products or benefits thereof is an instant turn off and limits the effectiveness of your post.  Your profile is where your personal brand will shine, take advantage of this opportunity.

Sources:

About Bill Corbett Jr.

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm. For more information, go to corbettpr.com or to his blog corbettprblog.com. He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Filed Under: Authors, Business, Business Networking, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: , , , , ,

Facebook’s New News Feed – What it Means for You

March 9, 2013 by 2 Comments

Facebook's New News FeedI’ve been writing this blog for Digital Ethos for almost 2 years, and it seems that I’ve written about changes to Facebook at least once every few months.  This month is no different.  On Thursday, March 7, 2013, Facebook announced drastic changes to its newsfeed.  They have decided to unify the newsfeed across all devices, desktop, laptop, tablet, and mobile, and to provide a better “newspaper” like experience, providing “all the news that you want to see.”

In addition, Facebook will begin to sort the newsfeed chronologically, and will place a greater emphasis on pictures and videos.  In fact, they are increasing the size of the newsfeed, and decreasing the size of the two sides.  There is also talk that they are removing the ticker from the right side, and that sponsored stories are now going to be placed within the newsfeed, as they currently do, only bigger.

The question remains, how does it affect business?

The biggest change for businesses will be the increased size of posts, pictures and videos, but a decrease in screen real estate where ads currently reside.  But, this isn’t necessarily a bad thing, since Facebook is unifying the look across all platforms, ads will begin to appear in their mobile apps.

BUT, Facebook is also introducing (or re-introducing) sub-feeds, where you can organize your newsfeed according to specific criteria.  Through the new “all friends” feed, users will be able to see only those updates that their friends have posted.  There will be no updates from business pages at all.  Users can even focus their newsfeed to their closest friends, excluding all others.

Facebook is also going to implement feeds specifically related to photos and music, which may be a boon for advertisers within these respective genres.  They can target their ads to only show up for users within these respective feeds, which may lead to greater engagement.

They are also implementing a new “following” feed, which will aggregate all the stories from the brands that you follow, and also will show ads from all brands.

So, will these new changes be accepted, or will their one billion users revolt, as happens whenever a change is implemented?  Only time will tell.  What do you think of these changes?  Will they affect your use of Facebook?  Will they affect brands ability to connect with you?

 

Resources

Facebook Newsroom

The NEW Facebook News Feed: Everything You Need to Know

What Facebook’s New News Feed Means for Marketers

Facebook’s new News Feed: Bigger is Better

Hands On With the New Facebook

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Branding & Marketing, Business, Digital & Internet Marketing, General, Social Media, Social Media Topics Tagged With: , , , , , , , ,

Social Nеtwοrkіng Tipѕ For Sucсessful Business Mаrketing

March 6, 2013 by Leave a Comment

Done is Better than PerfectFinding new and different techniques to promote your соmpany can be difficult. Fortunately, there are sосial media practices that offer great ways to reach new аυdiences. Here are some of the ways tо markеt buѕinеsses on socіal mеdia so that your busіness ѕuсcеedѕ bоth onlіnе and offlіne.

Whеn υsing sоcial mеdia tο market yοur compаny’s products or sеrvіces, mаkе sure that yoυ provide ѕome іncеntivеs, but don’t be pυѕhу. Seth Godin often explains the process of purchase as being driven by wants not needs, so hit the nerve with why they want this, not why they need this! Cοnsumerѕ рrefеr tо mаke a рurchasе becaυѕе they believe that it was their idеа and not уοurs. Your beѕt bet is tо regulаrly post an incentive or ѕale, but no more than once weekly and when you do so make sure they are different opportunities, if they feel there is always a deal then you lose that allure of reward. Worse, if that offer isn’t there when they are ready to purchase they’ll feel cheated! Јust float the ideа of a deal аround them and lеt them know it’ѕ еxpіrіng sοоn. Yоυr cuѕtomеrs will do the reѕt. If they don’t you might want to rethink the offer and even reach out to inquire.

Your sосiаl mеdiа nеtwоrk profile is a perfect placе tο help аttraсt nеw bυsinesѕ to уour company and іt can meаn more sales for the product that tells a great story. I always recommend using individuals (employees) sοcial nеtwοrking prоfіlеs and pages to advocate spеcial deals, or eνen annоυnce a nеw “whatever”. Υοu might find more success if you setup unique rewards offers and сoυpons avаilable onlу οn the personal pagеѕ. Peoрle will іnteraсt with people on soсiаl networkѕ before they will interact with an unknown brand or product, if they pеrсеіve it aѕ іnteresting then it’s the start you’ll need to build momentum.

You won’t have much success in social media marketing if visitоrѕ dοn’t find value in your content, that or some emotion. Take time to proofread the соntent and I am talking about the effort around the context not the grammar. I hear everyone talking about grammar and spelling and you know what, it’s really not even close to important as the context and substance. If your content is not engaging and informative, it’s useless. To tор it off, use interesting and сatсhy headlіnеѕ аnd subtіtles, don’t just go for the search results, go for the human results.

Cuѕtomеrѕ need tο ѕее you make timely and fresh posts to your socіal mеdіa nеtworks. Give followers and readers something tο аntіcіpate and depend on. Makе а posting sсhedυle, or use a company that will post for уou in speсіfic time intervals. Тhіs allоws yοu tо ѕtaу present in yоur readerѕ’ lives. It also helps if you become a better time manager, you’ll likely start to learn things about posting on Facebook and how it is far more effective for shares on Saturday then day other day of the week. Use analytics to make informed decisions about your practices.

If уοu are planning on marketing οn several socіаl networking sites (which I recommend), kеeр in mind thаt each is different and in many cases has a different culture. You’ll also want рeорle to know thаt you are listening to whаt thеy say, so make sure you respond when they comment or reach out. Reaching out isn’t always about waiting, if you have new followers take the initiatives and say hello, some people are just waiting to be engaged!

I have always advocated for YouTube, I believe that video is an informational experience, it also helps that these posts on other social sites tend to be engaged far more than just text alone. Find time to generate some videos, it would be great to get a studio and shoot, but be realistic and get a tripod, just about any phone or camera can shoot a quality picture for video, the trick is in the steady frame and the audio. This is one of those times that production is more important than perfection, video is to important to content to wait till you get it right or can get it perfect.

Іf Twіttеr iѕ beіng uѕed as part of your marketing strаtegy, you must be resрonsive аnd сonsistent. Gіvе peoрle who retweet your content a thumbs-υp, quiсkly respοnd to questions pеоple аsk and favorite the tweets you support. Тhіs will help sоlіdify your relatiοnships with follοwers. Your goal should be to furthеr your οnline рrеѕence aѕ both an indіvіdυal and as а professional. This is that balance between the individual and the brand accounts.

These are just a few things to consider if you want to succeed in Social Μedia Marketing. Іf yоu usе them with the intent to do it rather then get it perfect you’ll eventually  leаve уoυr compеtitors іn thе dust. It’s really all about bеcome сomfοrtаble naνigating the world of digital communications, once уοu find your comfort zone try to make trυe connectiοns with both existing and prοsрective customers. Having success in social media is as much about managing the relationships you have as it is about building new ones.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Filed Under: Authors, Branding & Marketing, Content Marketing, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: , , , , ,

Content is King

March 2, 2013 by 4 Comments

content curationI’ve been to many conferences and social media camps over the last three years, and I always hear someone tell us how “content is king”.  And I believe it.  The more content you produce, the more you will produce shareable content.  The more you write for your audience, the better optimized your content will become.  And it will happen naturally.  As Guy Kawasaki said in his book, “What the Plus”, the best method for search engine optimization (SEO) is to “write good S***.”  That’s all there is to it.

And that may be.  But it isn’t enough to write great stuff.  That won’t give you enough material to share with your audiences on Twitter, Facebook, GooglePlus, Pinterest and LinkedIn.  Sure, your articles can (and should) be shared among all your networks, but what about the other days and hours?  When we should be promoting ourselves and our own content only 20% of the time (this is known as the 80/20 rule), what do we share the rest of the time?

Simple.  Other People’s Content.  Using the 80/20 rule, 80% of what you share should be links and articles from other people.

Right about now, you are asking, “why would I promote other people’s work to my networks?”  And I understand your feeling.  BUT, the biggest reason to share other people’s content is simple:  to be seen as an expert in your field.  You are the one person who finds all the relevant information and shares it.  You are on top of what’s happening within your industry, and know the changes that are coming.  You are the person I’ll look to for the answer, because I know that if you don’t have it, you can find it.

How to find content

Where do you find that great content?  There are many places to search for content, not the easiest of which is Google itself.  If you are a dentist, and want to find content about flossing, just google “benefits of flossing”, and within .28 seconds, you will have about 819,000 results.

But Google is just the beginning.

Now, check out the site, Alltop, where information and links on just about every conceivable topic is available for the searching.  A quick search of Alltop for “dentistry” has turned up links to Medical News Today, Dentistry News, MedWorm, Science Daily, and many other specific sites.

In addition, I am sure that you are also working on building a following on Twitter and Facebook, and like most small businesses, you don’t have time to read every Tweet or post.  Enter Curate Me, which is a website that offers to send you a daily e-mail of the best news from your Twitter and Facebook streams.

You can also set up Google Alerts, which will provide you with an e-mail update everytime a specific search term shows up on-line.  Everyone should have a Google Alert set up for their name and company, but why not use it to find great content?

There are many other tools that can be used to find great content, including StumbleUpon, Tumblr, LinkedIn groups, GooglePlus, Pinterest and Facebook.

Content curation is not the chore that it used to be.  There is no need to scour magazines and newspapers.  A few simple keystrokes and the content you are searching for will find you.

What tools do you use for content curation?  Why not share in the comments below?

 

Resources:

Content Curation

Best Content Curation Tools for Entrepreneurs and SMBs

Curate Me

Alltop

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Content Marketing, General, Social Media Tagged With: , , , , , ,

Social Media and our Children

February 16, 2013 by 2 Comments

Social Media and our childrenI have two kids, one 12 and one 10, and until this past week hadn’t thought much about their use of social media.  After all, it was really confined to Club Penguin and safe chat, so there wasn’t much to worry about. .

That all changed with the discovery of Instagram.  Both of my kids set up Instagram accounts this past week.  And it brought to my attention the realization that we need to monitor the use of social media by our children.  No matter how “mature” or responsible they may be, they need to have guidance to make sure that they understand the nature of internet conversations.

My 10 year old has been using the platform with no issues.  He is following his younger cousin and many people that are in his class.  His pictures are private and he must approve all followers.  In fact, when someone tried to follow him and he didn’t know them, he came right to me and asked how to deny access to this person.  A quick lesson and done.  He finds inappropriate comments to be a problem, and is quick to report anything he deems unacceptable.  He has been posting “grumpy cat” pictures, and talking with his friends.  It’s all very innocent.

Not so much for the 12 year old.  He has been well-trained in what he can and can’t do on-line.  He understands that he is not able to give out personal information, and that he needs to maintain a level of anonymity.  So, it came as quite a shock when my 10 year old came to me, and showed me some of the pictures that my 12 year old posted (he created the account on Saturday evening and my 10 year old came to me Sunday morning).  There really wasn’t anything wrong with the pictures themselves.  It was the caption that accompanied these pictures.  Two of his pictures used profanity.  This from a boy who doesn’t ever swear and professes not to understand why people even use such language when there are so many other words to express one’s feelings.   In fact, this was the dinner time conversation just days before “Instagram-gate” occurred.

My son only had a few followers, one of them his younger cousin.  Yet he had no compunction to post language he wouldn’t say.

We quickly removed the captions, and had “the talk” with him.  And I wanted to pass on some of the points that we discussed with him, as they should be discussed with every child, and every business owner looking to jump into social media.

Things to remember:

  • Social media is written in permanent marker — once it is out there and has been shared, there is no going back;
  • The world will judge you by what you say and post — People will see the profanity and connect you to it;
  • You are what you post — Everything we do online is a reflection of who we are and what we believe;
  • Remember who your audience is — one of his followers was a younger cousin (not to mention his younger brother).  Who are you communicating with?  Will they agree with your tone?
  • Social media is permission based.  If we upset our audience, they will revoke our permission and we lose the ability to communicate.

These rules apply no matter who you are and what you want to accomplish with social.  You are what you post.

What do you think?  Do the same rules apply to kids as adults?  What rules would you add?

 

Resources:

Who Uses Instagram

Instagram – Is It Okay for Kids? What Parents Need to Know

How Instagram Became the Social Network for Tweens

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Branding & Marketing, Business, General, Social Media, Social Media Topics Tagged With: , , , , ,

Something New is Growing on the “Vine”

February 9, 2013 by Leave a Comment

vine-twitterAbout two weeks ago, a company called Vine launched a new mobile service meant for sharing short, 6 second videos.  It is meant for users to share those videos through their social networks, mainly Facebook and Twitter.

Within 5 days, there were Vine videos from the Brooklyn Nets, Tyra Banks, and Sir Paul McCartney.  Yes, everyone was beginning to “swing from the Vine.”  And even news outlets are jumping on the Vine.  ‘The Today Show’ has started using Vine to tease upcoming segments, reply to popular segments and even give a brief tour of their offices.

Just like most social networks, you can follow your friends. In addition, when you connect twitter to Vine, it will search for your twitter friends that have accounts, and you can follow them. But how can businesses use Vine?

Social media is the perfect way for brands and businesses to connect with their customers. What better way than a quick video? Brands now have an opportunity to create quick videos showcasing their people, their products, or even their offices.

Vine also provides the opportunity for you to reach out to your users by asking questions and requesting comments.  They can respond with their very own Vine videos.

Here’s an even better idea. Why not run a contest for your clients? Have them post their Vine videos showing or telling why you have the greatest product or are great to work with.

In addition, why not do a quick video tutorial about an item, product, or feature that you want to highlight?  The clothing store, The Gap, uses Vine to show off clothing, shoes, pants and every possible combination of each. Explore Vine

Vine makes it very easy for users to discover new videos and brand. Simply click the “Explore” and find quick videos on just about any topic you can think of.  You are even able to Hashtag (#) your videos and do a search based upon those hashtags.  One of my favorites right now is #legovines. It has nothing to do with marketing or social media, but it’s Lego. Need I say more?

A quick search of the explore function finds videos about food, travel, how-to, sports and even magic. The only question, really, is how are you going to use Vine?

 

RESOURCES

How Vine is Changing News Delivery

Here’s How Businesses will use Vine for Micro-ads & Sneak Peaks 

Vine

13 Cool Ways Brands Have Started to Use the Latest Social Media Craze, Vine 

5 Ways to Use Twitter Vine! 

 

How 15 Real Businesses Are Getting Creative With Vine for Marketing  http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx

 

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Branding & Marketing, Content Marketing, General, Mobile, Mobile & Technology, Social Media, Social Media Topics Tagged With: , , , , , ,

The Super Bowl and Social Media

February 2, 2013 by 3 Comments

The Super Bowl and Social MediaAs most people in the U.S. know, Sunday February 3rd is the Super Bowl.  For some, it is when friends and family get together to root on their favorite football team.  For others, like myself, it is a time to get together with my family and enjoy the commercials. I don’t know who is playing, and I’m not sure I really care.  I want to see what these big brands, paying millions of dollars, have come up with to keep us entertained.

But, in today’s socially connected world, I don’t have to wait until Super Bowl Sunday. On Thursday, January 31st, I came across a list of the top 10 Super Bowl commercials, before all commercials were even available for viewing.  On Friday, Samsung premiered their new spot, taking a shot at a certain company’s willingness to sue for trademark infringement.  And, Mashable has articles on numerous commercials that will be appearing this Sunday.

In fact, viewing these commercials early is a huge activity.  In just four days, the new VW Super Bowl commercial has already gained 4.5 million views on Youtube, and the Audi “Prom” commercial has 4.3 million views in the last week.  And, who isn’t waiting for the risque GoDaddy commercial that will premier, with more than 75,000 views in just 1 day.  Same for the 2013 Budweiser ad, which already has nearly 1 million views since it was released on Thursday, January 31st.

Let’s not forget that almost all the commercials also have Twitter hashtags associated with them, including #Clydesdales, #GetHappy, and #BraveryWins, making this one of the most social sporting events we have.

So, why have companies changed their strategies? Why release these videos before their big Superbowl debut?  Not only is the Superbowl the showdown between two football teams, it is a competition between companies. They are looking to social media, whether it be Twitter, Facebook, or Pinterest, to get their word out and to get the conversation going before the game even occurs.  In fact, the “winner” of the commercial war will be the company that can get the most traffic and mentions on social networks, especially Twitter, according to Peter Shankman (see, Super Bowl ads get report card from social media in the resources).

In fact, with the pre-game viewing stats, it would be easier to bet on the commercial winner than the winner of the game.   My bet?  With over 8 million views, and with the hashtag #WishGranted, it looks like the winner will be the Kaley Cuoco Toyota commercial.

Where are you placing your bets?

 

Resources:

Super Bowl ads get report card from social media (video)

Few surprises in Super Bowl Ads

Super Bowl ads released on social media

Wacky Super Bowl Ads are Already Getting Serious Play

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, General, Social Media, Social Media Topics Tagged With: , , , , , , , , , , , ,

Well I Never, Five Tech Developments We Didn’t See Coming

January 22, 2013 by Leave a Comment

touchscreenThe world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, computer experts and programmers come up with so many new and exciting developments.

Some innovations – such as the useful and fun Google Goggles – have come right out of nowhere in so far as the consciousness of the majority of the public is concerned.

Even mobile telephones with MMS capability, camera integration and web access are something which the public could never have imagined 15 years ago but which have become a necessity now. Other advances such as digital photo frames, mobile phone payments which work with scanners and online gaming with voice chat were hard to predict yet seemed likely with the way in which technology was headed for so long.

Here are just five of the most interesting developments in technology so far – we definitely didn’t see these ones coming!

iPod: The iPod is one of the iconic gadgets of our modern generation. Considering that the predecessor was the personal stereo CD player then this compact little machine really did amaze the general public. The gadget has come a very long way since the original came out and now boasts a touch screen, internet access, video capability, and an incredible amount of storage for games, music and apps.

Reverse image search: The reverse image search sites were a real innovation in themselves. To think that one could upload a photo and that software would find that item and all its relevant details on the internet was incredible.

Google Goggles has taken this technology mobile and through taking a simple photograph with a mobile phone you can find all manner of results on your chosen subject.

Cloud: Cloud computing is something which many in the know could have predicted. However, the way in which it has changed how we work forever is remarkable. By storing information and software on the internet, we now have access to our data in a way like never before.

Touch screens: We now take mobile phones with touch screens for granted and these can be purchased for a reasonable amount of money. However, when these first were introduced they were an incredible innovation.

Google Glass: Google Glass takes us into the realms of science fiction with its “augmented reality”. These streamlined glasses with a small screen above the right eye will give you information on your next appointment, the weather up ahead – and potentially so much more. This is one innovation which – if it caught on – would change the face of the world as we know it.

 

Sarah Paige is a writer with a keen interest in telecommunications. Sarah currently has her eye on cloud computing companies such as the Macquarie Telecom Group (ASX:MAQ). Follow her on twitter @sarahleepaige.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Filed Under: General, Guest Bloggers, Mobile & Technology Tagged With: , ,

“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

January 3, 2013 by Leave a Comment

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Filed Under: Authors, Business, General, Professional Spotlight, Sales & eCommerce Tagged With: , , , ,

Top 10 Stories on Digital Ethos for 2012

December 29, 2012 by 2 Comments

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy –  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy –  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants –  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits –  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Filed Under: Authors, Branding & Marketing, Business, General, Social Media Tagged With: , , , , , , , , , , ,
«Older Posts
Directory powered by Business Directory Plugin