“A Tree Grows in Brooklyn” – A Hot Trade Show Helps Businesses Grow

Brooklyn Borough President Marty Markowitz

Brooklyn Borough President Marty Markowitz (Photo credit: Wikipedia)

Business people flocked to the Trade Brooklyn event on March 20th, jamming the aisles and packing the seminars and workshops.  In this tough economy, it was refreshing to see the high level of interest in this event.  A packed exhibit floor with over 100 booths and valuable marketing seminars kept the more than 1,300 attendees busy all day.  For this reporter, who has attended so many sparsely attended shows in recent years, it was eye-opening.

Marty Markowitz, the Brooklyn borough President, kicked off Trade Brooklyn, Brooklyn Chamber of Commerce breakfast in the morning by taking the microphone and doing what politicians do best – getting the crowd excited about the event.

The exhibit floor was packed with over diverse exhibitors, ranging from small companies, to banks, insurance firms and even to portable toilets (CallAHead). People interacted, exchanged ideas and business leads.  People stayed all day and walked around talking to the vendors and packed seminars including several Digital Brand Marketing Education sponsored. Lots and lots of good business connections were made and the energy in the room was noticeable.

In addition to exhibits, seminars covered topics important to business leaders such as “How to Franchise Your Business,” “Changes to Social Media that Impact Business Strategy” and “Small Business and the Affordable Health Care Act.” I was personally quite surprised, when in the morning session by Digital Brand Marketing Education, I asked the audience “How many of you are business owners?” About 2/3 of the room raised hands.

With the economy struggling to get back on its feet, it was refreshing to see a popular B2B tradeshow bring together businesses from all over the New York metro area.  It is these kind of event that will again get business growing again.   It’s clear that not only trees grow in Brooklyn, businesses and entrepreneurs do as well.

Author:

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm.  For more information, go to corbettpr.com or to his blog corbettprblog.com.  He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Sources:

About Bill Corbett Jr.

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm. For more information, go to corbettpr.com or to his blog corbettprblog.com. He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Long Island Goes Local: The Kioli Business Summit 11.3.11

Alison Gilbert's DBME press pass

Alison Gilbert’s press pass © DBMEi.com

As one of the original contributing authors and business supporters of Digital Brand Marketing Education, I received proof of my proudest accomplishment the other day in the mail, my PRESS PASS. I tried it out, wearing it around my apartment and even wanted to wear it to sleep on my pajamas. But reason overtook excitement. I decided to wait until this past Thursday, November 3, 2011 for its first official outing, the Kioli BUSINESS SUMMIT at the Inn at New Hyde Park on Long Island.

Kioli ID tag © Kioli.org

Kioli Exhibitor ID tag © Kioli.org

I am no newcomer to events such as this having attended tradeshows, workshops and seminars as far back as the days when the Coliseum (New York not Rome) was home to NYC tradeshows and the Jacob Javits Convention Center was merely a cruise ship sized dream for becoming the primary host to the world of vendors and buyers for many, many industries.

After four hours at the Kioli Business Summit, including my eating a delicious lunch, listening to seminars on ‘Growing Sales’, ‘Banking, Borrowing & Investing’ and ‘Social Media & Search Marketing’ as well as attending an on-going networking tradeshow, my tired feet insisted that it was time to call it a day.

The previously scheduled Happy Hour was canceled due to a wedding that took precedence over continuing our celebration of LI Business. The news of this came as a mixed blessing, relief to my tired feet but disappointment to my boundless networking energy.

What is Kioli? To quote the November 20th, 2008 edition of The Long Island Press, it “is a catchphrase. An acronym to be more exact. It is a philosophy and a movement. It stands for Keep It On Long Island, but it means many things. (Kioli has actually become a verb as well as an acronym. To kioli means,  ‘to keep it on Long Island’.

Kioli defined

Kioli defined © kioli.org

“It means keeping our money here where it cannot be manipulated by treacherous Wall Street investments. It pleads with consumers to spend money in local businesses that are owned by local residents. Businesses founded by investments made by Long Islanders that result in profits staying here and circulating through our economy. It is a movement that dreams of providing our children with affordable housing alternatives and productive skilled employment. It is a notion whose time has come and Kioli.org is where it resides.”

LI Press

LI Press Logo © LI Press on facebook

The Long Island Press, a free weekly Long Island based newspaper distributed through out the Island and dedicated to “informing, entertaining and educating the opinion leaders of Long Island”, is the founding member of KioLi.org. “In the fall of 2008 a handful of companies, both for profit and nonprofit, came together to form a movement called ‘Keep It On Long Island’ (Kioli) for the purpose of stimulating business in the local economy. In 2009, the movement found a home online at www.kioli.org. Today these companies are known as Kioli Founding Members . . . .”

They are Alure Home Improvements, Farmingdale State CollegeSchwartz & Company,  Sperry Credit Union, MCL Dental Lab, Cactus Salon & Spa, Men On The Move.

Since its beginning three years ago, Kioli has been busy, very busy with the business of keeping business alive and well on Long Island. This is a serious challenge due to both the cost of living to stay here and the fact that jobs are hard to find because businesses here have been compromised by the current economic crisis.

Long Island is no exception to the hit our nation has taken. But there is a palpable ‘kioli’ spirit in the air. It is my opinion that this spirit was well represented at the Kioli Business Summit. I felt the spirit present in the amount and types of businesses, nonprofit organizations and business people who define LI for me.

Photo-of-Items-from-Kioli-Summit

Photo of items from Kioli Business Summit © Phil Jacobs

As I collected dozens of promotional items, exchanged innumerable business cards, introduced myself and shook hands with my fellow business owners, I had the opportunity to experience and feel this spirit at work, in the flesh, for the first time. I realized the foresight and dedication the original founding member businesses had.

Most importantly, I came to understand how both consumers and businesses on Long Island must think and stay local in order for Long Island to survive. That is what ‘Keep It On Long Island‘ means. Everyone on Long Island has a stake in this.

Fortune 52 Event Oct 17, 2011

Fortune 52 Honoree Event Oct 17, 2011 © LI Press

Even a major national social media company, Constant Contact, that is not Long Island based has provided us with a direct, full time and in-person link to the heart of their products. Ellen DePasquale, was a Kioli Summit speaker  in the afternoon  and a Kioli participant, giving a seminar at SUNY Farmingdale (a Kioli founding member) in the morning.

Best of LI 2012

Best of LI Competition 2012 © LI Press

The Long Island Press, Kioli’s founding member, plays a huge part in ‘kioli’ daily. In addition to its weekly publication both online and on paper, it is host to and reporter of many local activities. It adds an extra spark to the mix with its ‘Best of Long Island‘ yearly competition and Beverly Fortune’sFortune 52‘ and the honoree events. Felice Cantatore, Executive VP, bears highlighting as well. When he is not representing the LI Press or boxing, he is the ‘poster man’ for Kioli. I see him at every LI Business event I attend. And I am sure he goes to many more.

With the ability to travel from one end of the Island to the other in under two hours (depending upon the traffic) and in seconds (depending upon the cooperation of the Internet, WiFi and 3G), Long Island is in the process of becoming one business community. Although it is comprised of two counties (actually four if you count Brooklyn and Queens) and countless municipalities, towns, villages and cities, those boundaries are fading and in my opinion need to continue to be replaced by a sense of one common goal, Kioli.

Nonprofits at Event

‘Giving is Good Business’, Nonprofit Organizations  at the Kioli Event © Phil Jacobs

Common concerns and cares as well as a love for the life that we have here on Long Island are partly what glue us all together. With the extraordinary assistance of skyrocketing technology, we are becoming one. Not only does Kioli serve to ‘Keep It On LI’, but these types of gatherings and movements also strengthen that intention and further the unification of LI into one local business community. Kudos to Kioli, its founding members, its present participants and activities, as well as its energy in working towards this economic lifesaving destination.

SOURCES:
Who Cares About LI?  Kioli Business Summit Announcement

Kioli Business Summit (Advisory provided by Google)
Keep It on Long Island
About Kioli
The Long Island Press
The Founding of Kioli.org

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

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