“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Top 10 Stories on Digital Ethos for 2012

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy —  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy —  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants —  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits —  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“How to Be Awesome” – Scott Stratten of Unmarketing

“How to Be Awesome” – Scott Stratten of Unmarketing on Marketing Made Simple TV

In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers (http://www.findnewcustomers.com) Scott Stratten of Unmarketing, (http://www.unmarketing.com) shares key tips from his Book of Business Awesome.

Here’s what you will learn in this show.

  1. Why companies aren’t awesome – people are.
  2. A great example of awesomeness.
  3. Common mistakes made by companies in social media.

We thank Scott for appearing on the show. Check out Scott’s new book, The Book of Business Awesome/The Book of Business UnAwesome. Amazon has an unbelievably low price on this great book!

Marketing Made Simple TV premieres every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites, including Digital Ethos, Social Media Today, Business2Community, and CMO.com. This enables the show to reach a potential audience of over 1,000,000 people each week. Companies who wish to reach this massive audience should visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV or just send an email to host at marketingmadesimple.tv.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Why B2B Marketers Need to Act More Like B2C Marketers

Paul Dunay on Marketing Made Simple TV

In this show, sponsored by Eloqua (with a great content offer of the Real World Marketing Syllabus by Aberdeen. Download it with this link or the button in the show), Paul Dunay, VP of Global Marketing at Maxymizer, shares five ways B2B Marketers need to start acting more like B2C Marketers (Click the link to read Paul’s article at BtoBOnline.com.) in this interview with Jeff Ogden of Find New Customers. Here are the five things in B2B marketing that needs to emulate B2C Marketing.

  1. B2B website design is outdated. Needs to be designed for people, and not companies. (Case in point, when Find New Customers slashed words on its home page from 550 down to just 28, registrations of the flagship white paper, How to Find New Customers shot up by 500%! It works!)
  2. Start testing, seriously. Marketing needs a serious focus on testing
  3. Treat your content like a category. Get rid of the Resources tab and re-organize your content in approaches for people.
  4. Employ deeper search and sort capabilities.
  5. Allow product reviews. Welcome interaction with people. Let them share comments, like Amazon reviews.

We thank Paul for appearing on the show. You can follow him at @pauldunay on Twitter. And we also thank our other sponsors – Avitage (Great video content marketing firm), Communication Strategy Group (Brandtelling), Digital Ethos (non-profit marketing education) and Watchitoo (streaming media conferencing and the show platform.)

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

SOCIAL MEDIA MARKETING & GRAPHIC DESIGN [OPINION]

INTRODUCTION

It is difficult to pin point the exact date or event that signaled the death of graphic design. It took place sometime around the turn of this century.

THE CAUSE

What was the cause? In two words, it was social media. There was little need for visual input in this new technology. Facebook, twitter and LinkedIn, the three most popular, relied on verbal communication.

In fact, a short hand of sorts evolved with twitter since the maximum was

140 characters. Texting was the biggest culprit. It qualifies as a foreign language to anyone over 50.

It seemed like things were pretty well covered by the newly developing 21st Century social media. But then, was it? Something started to happen.

WHAT HAPPENED NEXT

A new app came on the scene. Its name was Pinterest and it was all visual. It took the social media scene by storm. No one could figure out why or how but it skyrocketed to extraordinary popularity surpassing many of the ‘veteran’ social media apps.

In addition, Google bought YouTube, Facebook bought Instagram and Yahoo absorbed Flickr. Although these were image and video venues, their acquisitions certainly signaled a return or a move forward to reconciliation.

Social Media Marketing Graphic Design came about as the fusion of the best of both twentieth century design and twenty first century technology. The fusion creates a synergy that provides the best possible opportunity for businesses to promote themselves.

CONCLUSION

As a result, many Facebook and Google + pages are now outstanding. They provide invaluable information both visually and verbally. They use each tool to maximize their impact and reach. Here is one of my favorite pages. I think you will see how well visual and verbal elements work together in a way that neither could do alone.

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Stop Using Social Media Now….Without a Plan (Part 2)

I wrote “Stop Using Social Media Now…Without a Plan”  blog in February of 2012.   Since then it became very clear to me that many businesspeople do not have a marketing plan for themselves or their businesses.  They “wing it” in terms of social media marketing and they continue to market without a method to track effectiveness or cost (time and money).

In today’s competitive marketplace people need to use their time, energy and resources effectively.  The business and marketing paradigm has changed.  Without a plan you are at a competitive disadvantage right from the start.

It is not only the time to rethink your marketing efforts but the time to make sure you have a viable program in place. If you do have a marketing plan, it’s time to revisit it.  What’s been working? What has not been working? Social media marketing and the overall digital media marketing activities need to be examined and new strategies implemented.

If you have never had a marketing plan, it would be wise to create one.  In addition to Digital Ethos there are many free resources online that talk about marketing plans for businesses.  Check out the National Federation of Independent Business http://www.nifb.com and the United States Small Business Administration www.sba.gov for ideas and information.

Your time is precious. Don’t waste it. Whether your business has one employee, 50 employees or 500, you need a marketing plan to establish goals for business growth.  The plan should outline the strategies you want to implement and the vehicles you need to use to reach your target audiences.  Include social media, but don’t focus 100 percent on it.  A plan that includes traditional marketing methods that has a mix of direct mail, SEO, networking, website, public speaking, advertising, networking and/or trade shows along with select social media vehicles will be most effective.

A marketing plan should be based on specific short- term and long-  term goals for your business.  For example, a short- term goal to improve branding might be to update your logo or create a tagline for your website and other social media vehicles as well as print materials.  This refreshed look will attract the attention of prospects as well as current customers.

When analyzing your marketing efforts, determine if social media efforts are delivering an ROI.  If not, look to other digital media possibilities, such as email blasts, direct mail with QR codes or personalized URLs.  Know the mind-set of your target audiences and your clients when exploring these options and consider how they will react to your marketing methods.  Do you want to use a soft marketing or passive approach? Do you want to use a direct approach, one in which you seek a response to an offer of some type.  Regardless, you must have a plan in place to make the effort worthwhile.

Let’s look at three traditional forms of marketing, each still viable in today’s marketplace, that if combined with social media tools, can improve the effectiveness of your marketing effort.

1. Trade Shows

Trade shows offer an excellent forum for meeting face to face with contacts and prospects.  Within your marketing plan include a trade show program with these three basic sections recommended by Trade Show Advisor www.trade-show-advisor.com

  1. Pre-Show Marketing,
  2. During Show Marketing,
  3. Post-Show Marketing and follow up.

You’ve must aggressively market to prospects before they arrive, fully engage them during the show, and promptly follow-up with them after the show to generate additional sales.

It is important to note: 80% of exhibitors do not follow up on sales leads they collect at trade shows. Many do not have a self-working system in place to consistently and automatically follow up with prospects and stay in touch with customers on a regular basis. http://www.growingmybiz.com/images/Trade_Show_Follow_Up_Article.pdf

2. Direct Mail.  Everyone and every business still have mail boxes and people do look at their mail.  There are many new ways to generate sales leads today, but direct mail remains one of the most powerful lead-generation tools.

Even successful online businesses are discovering that direct mail is essential for growth, since newer marketing tactics, such as SEO, social media, and email marketing, often have limitations because of the rapidly changing rules and technical issues involved.

http://www.marketingprofs.com/8/cheap-direct-mail-tools-generate-sales-leads-fast-rieck.asp

Direct mail allows you to reach individuals, firms and the target audiences you identify.  If you place one of the ugly black QR Code boxes (quick response) on your marketing materials you may be able to get more mileage out of this tried and true effort.  Use QR Codes to drive people to videos, social media sites and websites – they can even dial your phone number.  Consider using QRs to make your print documents come alive and connect with mobile device users.  While QR codes have not been super popular, they are catching on with more and more smartphone users. Data shows that almost 50 percent of all American adults own a smartphone.  Study show that over 100 million Smartphone users are projected by 2013. This will no doubt increase the use of QR codes significantly http://www.foliomag.com/2012/study-over-100-million-smartphone-users-projected-2013

3. Networking – Face to face relationship building still works.  People prefer to do business with people they know, like and trust and they get to know you through networking.

According to the website Businessballs.com business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions – either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. http://www.businessballs.com/business-networking.htm

Whether a CEO of a large company or a sole practitioner accountant, you are already networking to some degree. Networking events are meant to facilitate business and professional relationships.  In order to get the most out of these events it is best to have a networking plan within a marketing plan. You do need to devise how you are going to meet and interact with new business contacts and grow these relationships.

LinkedIn is an excellent digital means for business-minded people to network effectively and to foster relationships.  Small businesses or individuals can use LinkedIn to tell their story, gain exposure, and create or enhance their business or personal brand, and be connected with hundreds, if not thousands, of individuals.  Card Munch, a business card scanner app on smart phones produced by LinkedIn, is another way to immediately capture contact information and connect with people and begin business relationships.  

To develop an effective marketing plan the elements which are appropriate for you to include will largely depend on your particular industry and circumstances.  However, you must be eager to explore ideas and be willing to implement new approaches to create a marketing plan that will not end up wasting your time and energy but instead will generate the ROI that you expect.  Don’t procrastinate; begin to develop your business marketing plan today. Remember, many of your competitors have marketing plans and they are using them to go after your clients and business prospects.

Sources:

About Bill Corbett Jr.

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm. For more information, go to corbettpr.com or to his blog corbettprblog.com. He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

Best Ways to Market to Different Generations

http://www.edupics.com/coloring-page-different-generations-i4588.html

Every successful business owner knows that marketing is the key to expanding a business and gaining new customers, but not all types of marketing are equally effective. Multiple marketing techniques exist; each of which are helpful for reaching different age demographics. Knowing which type of approach to use to target various generations is essential for a successful marketing campaign.

Youth

Children are easily targeted through television. Commercial advertising to young people during popular television shows can bring in sizeable revenues. The key is advertising during after school hours and on the weekends when children are most likely to be watching television. Another way of marketing to children is through strategic store displays and product placement. Noise and Bright Colors are always great ideas to catch their attention. Mobile apps are also a great way to reach children and generate familarity with a brand, Rovio’s Angry Birds is a great example of how mobile apps are reaching the youthful market.

Teenagers

When they are not in school, teenagers spend a lot of time on social networks. That means hours perusing Facebook and reading Twitter updates from friends. Every business — regardless of whether it is marketing to a teenage demographic — should have Facebook and Twitter accounts. This is an easy way to keep potential customers updated on special deals, sales and information pertaining to a particular business. Retailers, for example, can post pictures of the season’s new inventories, and Twitter is a viable way to respond directly to followers. One of the important aspects to consider is the right mix of organic marketing on the social networks with advertising models. Facebook is particularly useful remarketing specific ads to those teenagers that have already connected to your brand, product or service.

Young and Middle-Age Adults

Young and middle-age adults are one of the most profitable demographics for business owners. Marketing trends for this generation are directly connected to digital media. Online banner ads and pay per click marketing, for example, are profitable ways of reaching the millions of people who use the Internet to get their news, socialize with friends and conduct business. The introduction of remarking tools have made these even more effective as you can target audiences that already are familiar with the brand, product or service. One of the top things to consider is if remarketing is a part of the banner campaign and what that looks like compared to your standard banner campaigns.

Another increasingly popular way of marketing to young and middle-age adults is by using mobile marketing. Mobile marketing companies help business owners take advantage of the rising number of cell phone users who access the Internet using their Smartphone devices. Mobile marketing companies help serve business owners by teaching them which customers to target and how to gain the most financial return on their marketing investments. While mobile apps are great for youth, mobile SMS campaigns have also become very successful, with success rates in the high 90’s SMS is a must for targeting this generation.

Seniors and Baby Boomers

Senior citizens and baby boomers are less likely to take advantage of digital media. Traditional marketing methods are still the primary way of reaching senior citizens and baby boomers. For example, according to StateOfTheMedia.org, individuals over the age of 55 are significantly more likely to subscribe to newspapers than individuals under age 35. As of 2011, approximately half of Americans over age 55 and six in every ten Americans over age 65 read a newspaper on a daily basis. With this age range being the fastest growing user base on social sites it shouldn’t take long before they become a viable audience for other digital campaigns but for now you might find a higher rate of success with email marketing. While email is prone to low open rates, developing loyalty programs with email marketing can be extremely successful with the generational group.

Alex Nieland provides editorial on the mobile marketing industry. Mr. Nieland has written several publications relating to the latest tips, trends, and statistics within the mobile advertising sector.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

The Path to Better Marketing Results: Laura Patterson and Julie Schwartz

Just Add Data | The Path to Better Marketing Results – Laura Patterson and Julie Schwartz on Marketing Made Simple TV

Welcome to Marketing Made Simple TV in High Definition!

ITSMA research shows that marketing organizations that leverage data in their strategic and tactical decision making have a business performance advantage. Data-savvy organizations are better able to improve their average time to revenue and decrease their sales costs per order dollar. But what does it take to be data-savvy?

Join show host Jeff Ogden with Laura Patterson of VisionEdge Marketing (https://www.visionedgemarketing.com/) and Julie Schwartz Senior Vice President, Research and Thought Leadership, ITSMA for a fascinating chat about the results of a study of B2B marketers.

You will gain insight into how you and your peers use marketing data, metrics, and analytics to inform marketing decisions, predict buyer behavior, improve marketing performance, and forecast trends.

Download the Revenue Performance Management – Demystified guide from Eloqua at http://bit.ly/RPMDemist or click the button in the show.

We thank Laura and Julie for appearing on this show, as well as sponsors such as Avitage, Digital Ethos, Communication Strategy Group and Eloqua. Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT.

Love the show? Then we invite you to join the Marketing Made Simple TV Fan Club.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Is Your Website Deliciously Sticky?

What is the point of having a website?

It’s to let people know all about your business, your products, your services; it’s to give them the information they need to contact you; and it’s to give them the information they need to choose you over your competitors. It’s also supposed to convince people to browse your site and keep them coming back for more. Essentially, you want people to stick to you like glue and that is why you need a ‘sticky site’.

A sticky site is one that gives visitors want they want immediately and entices them to click internal links so that they can find out more. It also makes them want to share the stickiness with their friends, like delicious fudge.

What makes a site sticky?

There are two main factors that contribute to the stickiness of your site.

1)     Website design

2)     Content

Web design

A lot of businesses, especially small businesses, skimp on site design. One reason is that they think it’s too expensive. But the cost of losing customers through a slap-dash site far outweighs the cost of a decent looking website.

Some businesses mistake flashy for professional. They try to jam-pack their sites with too many features, to many colours and too much information from the get-go. One of the key factors of sticky site design is simplicity. Simple doesn’t have to be bland or stark; it can still be striking and bold.

In addition to being overwhelming, flashy sites can take a long time to load. Sites with a long loading time are likely to die far quicker death.

Think of your site as a map; it should direct people to where they want to go via the most direct route. In web jargon, you want a site that is intuitively navigable and usable.

Content

Content doesn’t consist only of words. Images, polls, competitions, videos – they’re all content. Search engines like words and well-tagged images and videos, so you need to choose your words (keywords) carefully. But searchers like to be engaged, which basically means that you still need to choose your words carefully.

Your content is what sets you apart from your competitors, it’s what attracts and keeps attention. It needs to be especially sticky. Once again, you don’t want to overwhelm your visitors with information. Once again you want to keep it simple. Bear in mind that you want to be clear and succinct and not curt and laconic.

Every page should have a goal and the content must support that goal. Steven Bradley says that you should follow the inverted pyramid style of writing. That’s all the most important information right at the top and the lesser details trailing down.

Search and social

Jordan Kasteler (Search Engine Land) says that you need to consider the different needs of search and social users.

Search users are likely to be looking for something specific – they want certain information and they want it now so they can convert. Social users are likely to be browsers – they’re curious; the kind of people who tell salespeople that they’re ‘just looking’ in a store.

Balancing these needs needn’t be too tricky because there is a fair bit of overlap. They both want information in as simple a format as possible, but search visitors are more likely to want your services/products and purchases pages, while social users are more likely to want your blog and about us pages – but they also want to see your services and products.

Basically, if your website and your content are designed with users in mind, you have a good chance of achieving stickiness.

Sources:

http://searchengineland.com/making-your-site-sticky-for-both-search-and-social-users-134233

http://www.vanseodesign.com/web-design/inverted-pyramid-design/

 

This guest post was written by Sandy Cosser on behalf of Elemental, a specialist web development company that balances your needs with those of your online visitors. Follow Sandy on twitter @SandyCosser

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

How Can Pinterest Help your Retail Store

When brands like JCPenny, The Gap, Honda, McDonalds, and Banana Republic make it to Pinterest, you know that Pinterest means business. And it does, although Pinterest was not intended to be a business venture, but like other social networking sites, it has found a niche. It is rapidly growing and provides a visual delight to its visitors, and now features a platform for businesses and retail stores to display their products.

Pinterest for Retail

Well it’s no secret, Pinterest is pretty. It is a visual delight and provides that ultimate virtual experience of window shopping. Your retail store too can become a part of the ever growing retail community.

According to the 2012 Social and Mobile Commerce Study released by Shop.org, Pinterest users follow an average of 9.3 retail companies whereas Facebook users only follow 6.9. This is reason enough why more and more retail brands are making sure that they keep up with the new trends in e-commerce. And you can do the same, here’s how:

1. Product Marketing

You can put pictures of your products which link back to your websites. Pinterest has a high click through rate, so pinning those pictures will lead to visitors, who may find your product appealing enough to visit your website to make a purchase. Even if a visitor does not intend to buy the product but finds it visually appealing, chances are he or she would re pin it, which will market your product free of cost.

2. Know what’s Trending

By following your followers or even your competition you will know what’s trending. Especially in case your product is related to fashion e.g. clothing or accessories, see what’s making the news and pin pictures which relate to it. For instance if a certain celebrity is trending or a certain color or silhouette then pin or re pin pictures of your products that reflect those trends. By following your followers you will also be able to get a better idea about their tastes and preferences. It will provide that much needed feedback and insight into your customers or potential customers tastes.

3. Picture Perfect Sales

Any sale via the web requires serious selling techniques, with Pinterest it’s the visual tactic. And it has been known to work. So even if you do not sell products but services, then pin pictures that relate to it. For instance if you are an event management company then pinning  pictures of your completed projects or pictures that display themes or ideas will attract potential customers.

4. Links

Don’t forget to link your website with Pinterest with a “Find us on Pinterest” link on your website. Also link your website with other social networking sites, especially Facebook and Twitter, this will let your pins then appear on the newsfeed of those sites. This will mean more traffic and will attract customers from other social networking sites too.

Pinterest is only 2 years old and it already has millions of users and a profitable retail presence. So it’s about time that you jump on the bandwagon and make the most of it.

Pantelis Vladimirou is the Co-Foudner of Webarts, which is using Pinterest and other Social Media as part of its Cyprus Digital Marketing strategy for its clients.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

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