I’ve been to many conferences and social media camps over the last three years, and I always hear someone tell us how “content is king”. And I believe it. The more content you produce, the more you will produce shareable content. The more you write for your audience, the better optimized your content will become. And it will happen naturally. As Guy Kawasaki said in his book, “What the Plus”, the best method for search engine optimization (SEO) is to “write good S***.” That’s all there is to it.
And that may be. But it isn’t enough to write great stuff. That won’t give you enough material to share with your audiences on Twitter, Facebook, GooglePlus, Pinterest and LinkedIn. Sure, your articles can (and should) be shared among all your networks, but what about the other days and hours? When we should be promoting ourselves and our own content only 20% of the time (this is known as the 80/20 rule), what do we share the rest of the time?
Simple. Other People’s Content. Using the 80/20 rule, 80% of what you share should be links and articles from other people.
Right about now, you are asking, “why would I promote other people’s work to my networks?” And I understand your feeling. BUT, the biggest reason to share other people’s content is simple: to be seen as an expert in your field. You are the one person who finds all the relevant information and shares it. You are on top of what’s happening within your industry, and know the changes that are coming. You are the person I’ll look to for the answer, because I know that if you don’t have it, you can find it.
How to find content
Where do you find that great content? There are many places to search for content, not the easiest of which is Google itself. If you are a dentist, and want to find content about flossing, just google “benefits of flossing”, and within .28 seconds, you will have about 819,000 results.
But Google is just the beginning.
Now, check out the site, Alltop, where information and links on just about every conceivable topic is available for the searching. A quick search of Alltop for “dentistry” has turned up links to Medical News Today, Dentistry News, MedWorm, Science Daily, and many other specific sites.
In addition, I am sure that you are also working on building a following on Twitter and Facebook, and like most small businesses, you don’t have time to read every Tweet or post. Enter Curate Me, which is a website that offers to send you a daily e-mail of the best news from your Twitter and Facebook streams.
You can also set up Google Alerts, which will provide you with an e-mail update everytime a specific search term shows up on-line. Everyone should have a Google Alert set up for their name and company, but why not use it to find great content?
There are many other tools that can be used to find great content, including StumbleUpon, Tumblr, LinkedIn groups, GooglePlus, Pinterest and Facebook.
Content curation is not the chore that it used to be. There is no need to scour magazines and newspapers. A few simple keystrokes and the content you are searching for will find you.
What tools do you use for content curation? Why not share in the comments below?
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .