Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.

“Virality”

Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

SignMyPad – the PDF Document and Signature Solution

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly.

The Test

Running a test on an iPad shows that this is a very user-friendly and quick application for filling in text fields, dates, check boxes and more on documents. While other applications such as Smartnote may have a couple of more alternatives for the insertion of special characters, Smartnote is nowhere near as fast as SignMyPad. Since those in the real estate, law and sales industries are frequently only n need of check boxes, signatures, and text fields, this app fits perfectly.  If you are using the newest iPad OS, you should also have a bit more flexibility and functionality. Using it is s easy as selecting the type of items to enter.

  • Date
  • Radio Button
  • Signature
  • Check Box
  • Text

Using the date option auto-enters the current date and a sales person should be able to create a full purchase agreement without spending too much time or putting clients on hold for too long.

Pros of SignMyPad

  • Fast
  • User-friendly
  • Flexible
  • Functional
  • Opens documents from email attachments or Dropbox

Cons of SignMyPad

  • No landscape option
  • In some instances copy and paste does not work across documents

About SignMyPad

This app was created by Autriv Software Developement and is available for $3.99. The newest version allows for saved signatures and a clean folder interface for users.  Even if signing documents isn’t an everyday thing for you in your industry, the convienience versus the price makes this a must-have app. A Pro version for $19.99 includes geo-tagging options for saved PDF’s.

This app is available on iPad and Android.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Commun.it Launches Their Relationship Management Service for Twitter

Weeks ago, Communi.it extended a few initial pre-launch accounts for some social media educational business’s, such as DBMEi, they have announced their official roll out date for their Twitter management service. On June 5th, at the BlogWorld & New Media Expo in NYC, they will officially release the tool to the public. From an initial testing phase point-of-view, the Commun.it tool is a smooth running and user-friendly option for Twitter management that can definitely help private users or marketers alike more fluidly aggregate their most highly desired content.  Sharel Omar, CEO and Co-Founder of Commun.it shares that,

“Social media has become instrumental in maintaining all kinds of business relationships; with customers, prospects, partners, and more.”

Most social media marketers can attest to the validity of Omar’s statement. So what do you use to manage all of the most vital information coming in and going out of your Twitter account every day, week, month? Well, there is certainly no shortage of helpful tools, so what does Commun.it bring to the table?

Commun.it Focus

Commun.it developers wanted to focus directly on turning the stream-oriented feed of Twitter into your own personal relationship-oriented dashboard.

  1. Commun.it can help you achieve stress-free social productivity. While many other Twitter feed tools and services provide you with an endless stream of messages, Commun.it helps to analyze your relationships with your followers and allows you to focus on the most relevant people to your interests, not their statuses.
  2. Focus more on high value members and influencers that can help your staunchest supporters spread your message, drive awareness to top influencers, engage member, and create potential leads.
  3. Create actionable insights to help build more meaningful relationships with your Twitter community including a full-engagement history as well as yours and your networks most used hashtags, as well as suggestions on who to follow or who to re-engage with.

With Commun.it users can read over the feeds of the recent activities of top influencers and supporters and even prioritized engagements.

  • Commun.it provides a complete relationship context with all of your engagements with any member in one smooth thread.
  • Users have the chance to and the suggestions to discover new leads and quickly make them new Twitter followers. Users can see some of the top engagers of their followers list as well, allowing them to branch out a bit more than many other Twitter management programs currently provide.
  • Easier management via Commun.it may give some of those small business marketers some of their valuable time back with the ability to star followers for quick access, find members by names or bios, hide those you are not interested in, or even unfollow extremely inactive members.

All in all, the Commun.it tool is a well-rounded, well-oiled machine by managing and prioritizing incoming engagements, providing users with relationship context in a quick glance, and recording and archiving valuable relationship history with each and every one of your followers.

Special bonus to DBMEi Subscribers:

Although the service is launching publicly in a week, we will be metering access for the first month or so. DBMEi subscribers can get in now, however, using this unique invite link: http://commun.it/?t=2b0d35 (for the first 100 only).

The early-bird price of Commun.it Pro tier – only $4.99 a month – will continue to apply to any user who registers and upgrades to Pro before the public launch at BlogWorld & New Media Expo NYC. After the public launch, the price will go up to $9.99 a month. So DBMEi subscribers can benefit from registering early!

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Turning Downloads into Leads

A download symbol.

A download symbol. (Photo credit: Wikipedia)

Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons.

  • At any given moment, tons of people from virtually every industry are on the hunt for educational material for themselves, their businesses, their employees.
  • Providing free material can help to build your business’s brand and reach by getting your name, and your link, in various places around the net.
  • Often those who use your material will credit you on their site, generating an even wider coverage for your business, possibly in areas even you may have not considered relevant previously.

What are You Offering?

Make sure before you begin trying to generate leads that you have a strategic foundation in place. Will you be sharing a Whitepaper, eBook, Newsletter as a download? All of those are great ideas, but implementing the plan requires great thought combined with aggressive action.

  • Choose the industry in which you plan to focus your marketing efforts.
  • Develop your marketing message that includes the answer to the problem you are solving with your offered content.
  • Get visible.

Whether you plan to offer your material on your own site or to branch out and have it added on any accepting format online you can find, may determine the speed at which your content can spread across the web. There are just as many reasons to promote content aggregation regardless of the content as long as viewers will be brought to a landing page where they can sign up for your free download and grab it via instant download, or even in an auto-email attachment.

Gather an Email List for Future Efforts

These days you can always combine your offered download strategy with your own need to generate a customer list for email campaigns, newsletters, and more. To do so you simply need to require users, whether on a website, a social network page, or even a blog, to enter their email to proceed to the download.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Optimizing Content Creation for Conversions

Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also obtain more conversions than those who go with more mass produced, lesser quality content.

Putting Your Content to Work for You

Creating content isn’t just a simple matter of tossing up blog post about your products or services and hoping it promotes or sells itself. In a time where businesses of any size are swiftly becoming media outlets in their own right by publishing their own original insights related to their industries, companies should not ignore the opportunity to be a part of the conversation on their own with high-quality and original content marketing.

However, it is important to remember that just publishing high-quality content is still not enough. It is important to focus on how you can put that content to work to help you attain your personal business goals online, covering everything from attracting relevant site traffic to helping direct your visitors to your most valuable conversion or ecommerce pages. The right content marketing campaign will involve strategic planning and a constant and consistent execution if a business intends to increase online conversions. Optimizing your content

How to Accelerate Lead Quality and Conversion

What is Content?

By now you likely know that content can be any number of things. Everything from eBooks, blog posts, webinars, podcasts, case studies and more can be very educational, relevant, high-quality content that brings audiences back to your site and with each return, closer to your valuable conversion pages or links. Make sure that your content supports your own business goals and the educational needs or wants of your target audience.

Content Marketing Strategies

There are a few optimal thoughts to keep in mind and keep your websites content focused on.

  • Content should speak to the content audience
  • Identify the goals you expect your content to achieve
  • Create your audience profile
  • Do your keyword research

As with any type of content, anytime, it is incredibly vital to have a content writer who can engage your readers effectively. We have covered some of the best ways to fit a content writer to your specific needs on DBMEi with several of our professional freelance authors and guest contributors content. Take the time to check them out.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

What is in Our Mobile Future?

In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the  PC’s in just a few years.

The Past and Future of Mobile

As mobile use increases in the future, AI may also have a large impact on the users mobile experience. Many online services will play a large part in helping us to organize and go about our daily lives. AI combined with vital algorithms will:

  • Organize and handle personal information
  • Alert us about important events
  • Help us decide which products to buy
  • Monitor everything from calendars to health care
  • Help us manage services with consideration for our personalized consumer needs

With a realistic projection on the evolution of mobile devices, it also indicates that we are likely to move away from typing all of our days jargon into tiny keyboards on Smartphones and more towards touch screen options, device ‘bumping’ or ’tilting’, sensory triggers, voice activation and other types of communications that mimic ‘human’ gestures and fluidity.

To Smart App Infinity and Beyond

Although apps will continue to play a huge role in the manner it does now, there will likely be more options for consumers in helpful virtual

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

programs that enhance what we have now for messaging systems, virtual shopping options, entertainment,  news and more. We are currently seeing this type of forward progression in apps that offer a more personalized experience. They tend to learn the behavior of the user, continuously get smarter, and stay updated on you over a period of time.  As our technology for mobile devices and apps continues to grow, so does our opportunity for new developments.

Be Prepared

Once you have decided to utilize mobile platforms for your business, there are many determining factors to consider when creating the most effective business plan for your personal business needs. If you plan to bypass desktop devices and putt full focus on mobile or just implementing it slowly into your businesses marketing campaign plans, you will need to have an idea of projected requirements to meet the same standards as time goes by. One of the best ways to ensure you are giving it the proper focus is to stay on top of trending industry news and be ready to implement new and helpful interactive programs, assistance, and mobile products in very short periods of time.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Inbound Marketing Summit NYC 2012 – 3 Important Tips to Take Home

Image c/o http://inboundmarketingsummit.com/event/new-york/

If you had the opportunity to sit in on the panels at the Inbound Marketing Summit in New York this year, you likely took away a few vital lessons that you can carry to your business. The conference itself has evolved over the last few years. It has held a focus on social marketing strategies, but has also begun a swift evolution to cover other vital elements such as social TV, touch screen devices, and mobile marketing, as well as defining what these technological shifts really mean for professionals utilizing engagement skills and strategies.

While many interesting points were made, there were absolutely three great highlights that every small business owner should consider when focusing on social media and fan engagement.

Social Media Advertising

Most social networks such as Twitter, Facebook, and even LinkedIn have opportunities for advertising at relatively affordable prices. While businesses are building and managing their content in order to break through valuable channels to achieve better engagement, they are finding that advertising can be easy when it is placed where people are hanging around the most. With the many Facebook, Twitter, and LinkedIn stats we are familiar with when it comes to time spent on social networks these days, there is no doubt that although more affordable than many other types of digital or traditional advertising, they are still highly effective. The IMS panels recommended trying this out on your Facebook Fan page since it is significantly easier to build an audience there.

Responding and Engaging

Image c/o http://socialmarketingfella.com/

You have heard it before here at DBMEI, it is not enough to simply create formats for your consumers to interact with, you actually have to be responsive, and in a relatively short period of time for maximum engagement opportunities. Business owners can either use a team to ensure engagement in a timely manner, or they can use alerts and other monitoring programs to ensure their consumers or prospective customers are given responses before too much time has passed. They should also not wait until there is an issue to engage, even if a visitor just stops by to post or praise your products and services, give them a swift thanks a Like, and a special coupon code when at all possible. Make interactivity on your social media platforms a source of mutual positive reinforcement when at all possible.

Have a Plan

Business owners need to have a plan. You shouldn’t be rolling over, firing up the computer, and tapping your fingers until the content idea comes to you. You need a lot more of a forecasted plan than that. Using a social media editorial calendar can be a helpful way to pre-plan and map out topics so that they are optimized for distribution, coverage, and of course engagement. You should know ahead of time, aside from breaking or important trending news, what type of content will be created and when it will be set for distribution. Knowing your audience and what type of content they can appreciate, combined with a social media editorial calendar will help business owners to better manage engagement with current or potential consumers.

Many other vital points arose that are also swiftly becoming crucial elements in business marketing such as tablets and social TV and their respective places in a full-bodied marketing campaign. Since Americans still watch around 35 hours of TV per week, many now on touch screen devices and tablets, marketing professionals now need to begin to consider how to capture an audience’s attention across multiple devices simultaneously.

However, it is also important to recall that another lesson from IMS included understanding user behavior over in-depth knowledge about emerging technologies.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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