Corporate Social Media Summit New York 2012 [Event]

Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to insure your place at this phenomenal social media educational summit.

What Can Attendees Expect from the New York Corporate Social Media Summit 2012?

There are many elements of social media, networking and marketing that attendees will take away from the conference.

  • Attendees will get familiar with methods and tools that can help to create a social media marketing strategy that encourages long-term success for their companies. Expect to learn about how such companies as Dunkin’, AVG, Comcast and others have formulated effective social media structures and how to model a similar strategy that will boost your businesses social brand awareness quickly.
  • Attendees will get the chance to connect and network with over 250 social media pros. This global event already has confirmation from many countries such as South Korea and Norway. This will be attendees chance to rub shoulders with personell from Hyundai, Warner Home Video, RCN, Adobe and more.
  • Attendees will be given the information they need to get ahead of their competition. With social media being a constantly evolving industry, it is imperative to keep abreast of the latest strategies and best practices. At the New York Corporate Social Media Summit attendees will hear from representatives from Boeing, American Express and more.

In its third year, the New York Corporate Social Media Summit supplies an ultimate learning experience in addition to valuable networking experience for the constantly evolving marketing industry. This year’s summit will benefit attendees with 5 new additions that will help business owners learn to address some of the top issues in social media today.

  1. Speakers from Europe will be sharing some of their best practices with attendees. Some of the best brands in Europe are represented and will discuss some of the elements that have led to their success.
  2. Attendees will be able to meet and network with over 250 senior level professionals.
  3. A unique session where the attendees get to set the agenda. This is the time to ask those questions that you have been searching and researching for.
  4. Some of the best service providers around will be on hand to help with solutions to manage your own personal strategies, resources and other financial issues.
  5. A networking opportunity and best practice sharing in a Linkedin group that is exclusively for some of social media’s most experienced figures.

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Author:@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc.A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Foursquare: The Loyalty Program You’re Not Using

There has been a lot of discussions lately about Pinterest and its meteoric rise to fame, Facebook and the Timeline, Twitter, and LinkedIn.  But, no-one ever talks about Foursquare, and how it could be used for your business.

Case in point:  I presented to a networking group on Facebook pages recently, and at the end, after everyone had left, the owner of the restaurant approached me, complimented me on the presentation, and proceeded to ask how I could help him.  We spoke of Facebook (he isn’t there), we spoke of Twitter (he isn’t there), we spoke of mobile text marketing (not for him?), and we spoke of Foursquare.

But it was his response to my Foursquare questions that got me thinking.  When I mentioned it, his immediate response was, “I tried it, and it doesn’t work.”  My initial response was one of astonishment.  Really.  It doesn’t work.  This surprised me.  It surprised me for the following reasons:

  1. There are over 10 million users
  2. Checking in at local businesses over 4.7 million times
  3. No cost-of-entry for the loyalty program

So, I continued the conversation by asking basic questions regarding his use of Foursquare, including how he advertised it (a sign on the door), what he offered his clients for checking-in and being the Mayor (nothing).

So, it didn’t work because there was no reason for it to work.  There was no incentive.  There was no offer.  He didn’t give any of his already loyal customers a reason to share that they were there.  And, after all, isn’t that the reason we want them checking in?  To share with their friends where they are eating?  To share their experience?

So, let’s re-evaluate his Foursquare efforts, and actually use it as a loyalty program:

  1. Every check-in gets a free soda
  2. Every 5 check-in’s gets $5.00 off their bill
  3. The mayor gets a free appetizer

But, in order for this program to be very effective, it needs to be coupled with other advertising.  A Facebook page needs to remind people to check-in.  Their current print-ads need to remind their customers that there are offers available on Foursquare.  A sign on the door needs to remind people to check-in.  No marketing can occur in a vacuum.

And, I know that it works.  I know it works because I go out of my way to visit the Yogurt Crazy 10 miles from my home, simply because they offer me a $5.00 discount after 5 check-ins.

And because American Express gave me $10.00 off my bill at a local hamburger restaurant.

Have you used Foursquare as a loyalty program?  How has it worked for you?  Let me know in the comments.

Author:

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you.  He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line.  EsquireTech Solutions brings the social web to your business.  Visit EsquireTech Solutions or call 516-495-9107.

Sources:

Picture courtesy of Foursquare

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

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