In today’s economy, it is very hard to get a job. Because of all the competition, it’s also very hard to set yourself apart from the rest. If you’re a student living out of a parent’s home and still learning how/struggling to fend for yourself, you will be able to agree that finding a job that suits your circumstances can seem like an endless and pointless mission. Plus, add all the pressure of studying, socializing and still growing up, a pattern of rejection letter after rejection letter can take its toll. I know it did for me. So I started thinking, I need a job and thus far, I’m having zilch luck finding one, so I steered my original thoughts of corporate climb towards another venture, starting my own business, and working for myself.
Who hasn’t toyed with the tempting idea of owning your own business? And if your circumstances are similar to mine, I recommend you continue reading. I have put together a simple, 3-step guide for students needed for the initial ‘thinking’ stages of starting a business. All you need is a social media platform (a Facebook, Twitter or LinkedIn account), a working knowledge of how it operates and commitment to your interactions (potential clients).
1. Go with What You Know
As a student, and as a child who was raised by the Internet, one thing I completely blanked on when trying to decide on the service of my business, was social media. And I can’t believe it took me that long to think of it! If you’re addicted to, and can’t live without your Facebook or Twitter and consider yourself a bit of a whizz when managing your accounts, then why not consider a position such as Social Media Marketing Assistant? Every company/organization/individual who understands the importance and benefits of having or introducing a digital media marketing strategy will be interested in your services.
2. Create an e-Portfolio
Having a electronic portfolio is much more versatile and accessible than a hardcopy portfolio. And by utilizing social media to reach your audience, your work and services will be viewed and sought after online therefore, an e-Portfolio proves to be your most significant asset in the business world. It’s like a resume, just a lot more interactive. An e-portfolio can include multimedia presentations, relevant web pages, work from Adobe, data spreadsheets, reports – basically anything you have created online!
3. How To get Your Name Out There and Who You Should Be Marketing Towards
If Facebook is what you know and therefore your platform of choice, instead of using your own personal account, set up a Facebook page dedicated to your business and link your professional account to your personal account (this will actually boost friend requests aswell) You must think to yourself; who would use my services? Who needs me?
So students, you’re not alone out there. Flexibility and enjoyment (not to mention good pay!) are all key in finding a successful fit whilst you are studying and the skills you learn & develop in social media are invaluable and will prove to be a significant asset in your professional later life.
A Public Relations student, born, raised, & studying in Melbourne, Lisa Danielle Carey is currently completing her A.D in Public Relations at Victoria University. As a social media enthusiast, she is active on Twitter, as well as Facebook. Social Media is the face the future, so let’s embrace it together!
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