MY FACEBOOK ANNIVERSARY
When I first signed up with facebook a few years ago this month, I was gung ho. I wanted to be up there with the superstars batting 5,000 and having to get a fan page because there was no more room on my personal page. Well the names are not the only things that have changed since then.
‘Personal pages’ are now called ‘profiles’ and ‘fan pages’ became ‘LIKE’ business pages. They are now just referred to as ‘pages’. In an effort to comprehend even the most superficial of the latest facebook changes, timelines, page covers, no more choosing the default page, etc., I have attended webinars, read numerous blog posts and spoken to colleagues.
WHO CARES IF YOU ‘LIKE’ ME
During a fact filled webinar hosted by social media diva, Amy Porterfield, I got some real gems in addition to the big boulders of info. She emphasized the importance of users stopping focusing on the almighty ‘LIKE’ and indicated what was more important.
That really got me thinking about ‘SOCIAL’ media as a whole. We have reduced this term to a single hashtag, #socialmedia. I think this is a mistake. It is no coincidence that the term SOCIAL is put before the word media as two words. Internet media is distinguished from other types of media by the single adjective SOCIAL. Why does this matter? I thought about it and have concluded the following.
Using SOCIAL Media correctly involves a three step process. All these steps apply to the myriad of online technological applications:
The purpose of SOCIAL media is to introduce ourselves to others both as individuals and as business people, to begin to get to know each other, to interact.
The way we get to interact is by engaging in conversation. A conversation is NOT ‘post and run’ or ‘LIKE’ me and I will ‘LIKE’ you. I see these so often it frustrates me to tears. A conversation, discussion or interaction is, for example, about my providing information of value, asking others what they think about it and getting responses. It is about starting a CONVERSATION, in other words, providing an opening for there to be one.
Engaging in repeated conversations even limited to 120 characters (leaving room for re-tweeting) can start and lead to a relationship. The chances of meeting unlimited numbers of people on the Internet that we have interests in common with are staggering. The relationships that can form are real and rewarding.
JUST REMEMBER THIS
Whether it is in-person or virtually, it is human nature to connect, and want to connect with others, especially folks with things in common (tribes). SOCIAL media makes this possible like no other tool of communication has done during any other time in recorded history. To be social on the Internet, just remember, it’s as simple as one, two, three.
Alison Gilbert is the Digital Age Storyteller. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz. Located on Long Island, New York, MARKETING BYTES serves clients virtually everywhere.
Their boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by transitioning from traditional advertising to online marketing. Contact MARKETING BYTES at firstname.lastname@example.org or call 516-665-9034 ET
- Social Media defined by Wikipedia
- Amy Porterfield’s webinar, ‘Facebook Timeline Changes Strategy Webinar’
- Nathan Latka’s webinar linked to facebook about Lujure.com and the Timeline app builder
- Social Engagement: How to Crack the Code of Social Engagement
- Seth Godin’s TRIBES
About Alison Gilbert
Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.