SOCIAL MEDIA MARKETING & GRAPHIC DESIGN [OPINION]

INTRODUCTION

It is difficult to pin point the exact date or event that signaled the death of graphic design. It took place sometime around the turn of this century.

THE CAUSE

What was the cause? In two words, it was social media. There was little need for visual input in this new technology. Facebook, twitter and LinkedIn, the three most popular, relied on verbal communication.

In fact, a short hand of sorts evolved with twitter since the maximum was

140 characters. Texting was the biggest culprit. It qualifies as a foreign language to anyone over 50.

It seemed like things were pretty well covered by the newly developing 21st Century social media. But then, was it? Something started to happen.

WHAT HAPPENED NEXT

A new app came on the scene. Its name was Pinterest and it was all visual. It took the social media scene by storm. No one could figure out why or how but it skyrocketed to extraordinary popularity surpassing many of the ‘veteran’ social media apps.

In addition, Google bought YouTube, Facebook bought Instagram and Yahoo absorbed Flickr. Although these were image and video venues, their acquisitions certainly signaled a return or a move forward to reconciliation.

Social Media Marketing Graphic Design came about as the fusion of the best of both twentieth century design and twenty first century technology. The fusion creates a synergy that provides the best possible opportunity for businesses to promote themselves.

CONCLUSION

As a result, many Facebook and Google + pages are now outstanding. They provide invaluable information both visually and verbally. They use each tool to maximize their impact and reach. Here is one of my favorite pages. I think you will see how well visual and verbal elements work together in a way that neither could do alone.

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

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