It’s true. Anything worth doing is worth doing well. And social media is no different. If you want to be successful in social media, you need to work at it. You can’t just create a Facebook page, Twitter account, and LinkedIn profile, add very little content, and expect people to show up.
Because, unfortunately, people won’t show up. It’s the same with any retail business. You can’t hang up a sign, open our doors, and expect people to show up. It just won’t work. You need to put in the effort.
My last cliche’ — You get out of social media what you put into it.
So, what do you need to do to be successful in social? For me, it is a 2 step process:
1. Find and post great content
2. Engage with your customers
How to Find Great Content
In order to really find content that your audience is interested in, you should watch and listen. See what they are talking about. Ask questions. Even use Polls within Facebook or your e-mail newsletters to find out what they want to learn about.
And then share. And don’t forget to ask that your clients comment and share the articles that are of interest to them. If you don’t ask, they won’t share. It’s that simple.
Engage With Your Customers
So, you’ve been posting and asking that the articles be shared. But that is only half the social media battle. You also need to be engaging with them.
What, exactly, does that mean? It means replying to their comments, thanking them for sharing, asking questions, and offering help.
Don’t just post articles, pictures, and stories and walk away. Facebook, Twitter, and LinkedIn aren’t meant to be stagnant bulletin boards, where you post a flyer and never look at it again.
This all takes time. There is no question about it. But with tools such as Hootsuite, and Tweetdeck, you can spend some time each week scheduling posts, so all that is left is engagement.
Always remember, that if you want people to engage with you, you must do the same.
So, how are you engaging your customers? What have you found to provide the highest level of engagement? Which network do you engage with the most? Sound off in the comments!
Image courtesy of: Brian Solis, The Conversation Prism
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .