Social Media For Recruiting

It wasn’t long ago that social media was defined solely as a way to learn how a friend just ate at a great restaurant or who was getting engaged.

However, social media continued its evolution and became particularly useful for companies to locate, recruit, and learn about candidates for open positions. Using social media for recruiting has quickly ignited a hiring fire, lighting the way for many. While sites like Facebook, Twitter and Myspace are still often used for ‘fun’, as well as business, others like LinkedIn have become known as more ‘serious’or ‘professional’ space.

So how does a company effectively search and target potential candidates from such a large pool though?

Recruit from Your Own List of Friends and Followers

Using Facebook, Twitter, and LinkedIn can all be useful in recruiting by being able to distribute information about open positions quickly and efficiently to large number of people. Recruiters know they’re distributing information to candidates who will take notice, especially since jobseekers are turned off by sites like which have become filled with spam.

There are a number of free resources available. On most social media profiles, companies can use their status box in order to announce open positions, and of course good old fashioned networking is the best tool of all. On LinkedIn, after building connections of industry peers including co-workers, clients, and local companies, one can browse the profiles of each other’s connections, and then ask for introductions.

Link Up with LinkedIn

Another useful way to recruit on LinkedIn is by joining relevant groups and staying active within them by participating in the group’s discussions and keeping their eyes open for those who are active and knowledgeable.

While similar tools are available on almost all social media sites, LinkedIn gives recruiters the ability to not only view a candidate’s resume, they can also see any recommendations the candidate has received from their peers. The ability to give and receive visible recommendations is a tool that’s not as ‘visible’ and specific on other social media sites. Additionally, recruiting companies on LinkedIn can post available jobs and sign up for LinkedIn Talent Advantage, basically a toolbox for recruiters, both for fees.

There’s no reason to be afraid of approaching candidates. A recent survey on found that almost 80 percent% of respondents didn’t mind if a company made contact about potential opportunities, so now is the time to make use of the many tools social media has to offer.


About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.


  1. Patty Ros says:

    LinkedIn is really a good place to look for recruits. There are a lot of people who are using LinkedIn now and you could see how the connections are. You would know who other people know one person and what other companies the person has been for the past years. And it isn’t really bad to look for recruits online.

  2. Spencer says:

    Sometimes it is easier to find people who are interested on the same thing you do on social media. You are sure that those who are following you or are fans of your page are interested in what you’re doing. These could be possible future employees should you need them. It’s now a matter of cutting and narrowing the list to possible hires for you company.


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