Social Brand Visibility: Identi.ca

Twitter or Identi.ca?

Micro-blogging has become a big thing when it comes to promoting your sites, network or keep in touch with your friends.

But which host do you prefer?

Identi.ca is a microblogging service where users post short (140 character) messages which are broadcast to their friends using the Web, RSS, or instant messages.  While similar than Twitter in both concept and operation, Identi.ca provides many features not currently implemented by Twitter, including XMPP support and personal tag clouds.

Identi.ca allows free export and exchange of personal and friend’s data based on the FOAF standard; therefore, notices can be fed into a Twitter account or other service.

Identi.ca is an Open Network Service. Their goal is to provide a fair and transparent service that preserves users’ autonomy. You deserve the right to manage your own on-line presence, they say. The service reached 1 million postings on November 4, 2008.

Users say it trumps Twitter by leaps and bounds in terms of features. But with these features comes an uncharted territory, much of which is sometimes getting abused.

Identi.ca is as close to Twitter as you can get. Instead of Tweets they call their massages ‘dents’. In fact it’s almost identical to Twitter….”almost” because Identi.ca was built with OpenMicroblogging in mind. This means that it is built on an open platform that can be shared with anyone who wants to host their own federated version of the software. So unlike Twitter, which hopes to monetize the service in order to turn a profit, you can host a Laconi.ca server, sharing ‘dents’ with any identi.ca accounts as well as with anyone else running the same software. This means no more down-time.

Twitter is close, and more popular, but identi.ca is robust, more reliable, and simply an ALTERNATIVE and a CHOICE.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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