Social Brand Visibility: Connotea (Great Academic Tool)

Connotea has been in operation since 2004, but is not widely known because it caters mainly to scientists, researchers and clinicians’ communities. It is a free management service; it is a social network bookmarking service, similar to del.icio.us where users can save links to their favorite sites.

Although it is aimed primarily for the scientific community, it is growing among other academic disciplines; it incorporates special functions for academic resources.

Connotea is linked to a number of scientific sites and collects metadata for the page or article being bookmarked, including author and publication information. When saving a page to Connotea, users tag the articles with keywords of their choice so they can retrieve the information easily.

To make it easier on researchers the site has the capability to export the references in RIS format to a citation manager program, which means it is possible to save references without bibliographic software. It also allows easy sharing of bookmarks with colleagues.

As for the social aspect of this website, it recognizes what people have bookmarked and alerts them to related material. It also provides RSS feeds that allow users to keep track of interesting articles published by the websites they have bookmarked.

Each user can comment any number of times on any bookmark in his library, and comments from different users are combined to display a chronological, and conversational, thread about a resource.

References can be accessed from any computer, and can be saves with just one click, without leaving the page you are viewing at the moment.

Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public, private or shared with a selected group.

As of November 2010, Connotea had about 40,000 visitors a month and has 6,557 sites linking in.

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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