Small Business Solutions: Sponsored Reviews

Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results.

So, it is very important to try and rank on the first page of Google. One of the methods used to get a higher ranking is the SEO, having articles and posts posted on the internet that contain the keywords you are aiming for, to create more links and rank higher.

Since the Social Media has become a major player in influencing the ranking on Google, many have been searching for a way to increase their presence. One of the ways is to be mentioned on blogs and other social media platforms, but you can’t do it all yourself and sometimes help is available in places you haven’t thought about.

One of the newest trends are companies that will connect you with blog owners so you can pay them to write a review about your product or service, and link back to your site.

One such company is Buyblogreviews.Com which “brings advertisers and bloggers together for reviews on products and services”. They offer to connect the business owner with blog owners that specialize in that niche and get reviewed by professionals, semi-professionals and ordinary bloggers. The connection with the bloggers is done through their site and the bloggers bid for the opportunity to review the product. The site charges 30% of the deal.

Another company is Payperpost.com, which is owned by IZEA Innovation. “Think of it like eBay for sponsored blog posts” they say on their website. Advertisers offer opportunities for blog owners to connect with you, write a review and post it in their blog.

PayU2blog.com is yet another company that offers the same service. Theirs in the only site that says positive reviews are not guaranteed.

Socialspark.com offers an array of services, from connecting the advertiser with the blogger, set link the advertiser wants embedded in the post, choose which blog they want it posted on and measure the effectiveness of the campaign. They work with some Fortune 500 companies as GoDaddy.com, Overstock.com, AmericanGreetings.com and will create a whole campaign for the advertiser around the subject he want to enhance.

A new survey conducted by BlogHer and Ketchum.com found that 20% of women who used social media are motivated to try products bloggers wrote about and 53% of them have bought a product based on blog recommendation. The top three typed of products people look for personal recommendations are consumer electronics, computer hardware and software and movies. Almost half of blog readers read blogs to find new trends or ideas.

Is it legal? Yes. Is it Ethical? Yes, as long as the bloggers posts at the top of the article that this is a sponsored post and the opinions of the blogger are 100% his.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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