Monitoring Your Social Reputation with Kred

Social influence is gaining notice as more advertisers, marketers, consumers, and affiliates use it as a method of gauging the knowledge, credibility, and reliability of prospective new clients or business contacts. There are other systems of influence measurement, such TwentyFeet, Klout, and Peer Index. Between them all there is a whopping level of social influence analysis to be found. So which should you be using? From someone who has experimented and experienced a little of what each has to offer, I’d have to say, use each of them for the best option they offer for social influence measurement.

What Does Kred Offer?

Kred offers many of the same options as the others. A collaborative algorithm will allow you to enter your social network accounts to gather an overall score listing the highlights of your personal topics, and circles of influence. However, Kred does offer a few things that the others do not, or lack a particular focus on.

Analytics

Kred seems to have an analytics platform that is a bit more detailed than the others. Using a system known as PeopleBrowser, Kred has based their analytics system around the notion that they believe social analytics can depict accurately, how human behavior and influence can provide data to help businesses increase productivity, community, and growth.

Community

An important element to any brand is the ability to find the right community that cares about your services or product offerings. When you include the chance to pinpoint top influencers in your industry or topics, a brand marketer’s job gets a lot easier.

Transparency

Kred is unusually upfront about how scores are handed down, down to every mention, retweet, follow, like, and so on.

See what Scott Milener of PeopleBrowser has to say about their platform.

Influencer Reality

True influencer reality is not going to come from Lady Gaga, or a Kardashian. Although any company would be delighted to have one of those famous influencers tweet or share their brand, the true consumer is unlikely to run out and purchase relentlessly just because Gaga or Kim said they should. However, the true consumers, those that may buy your product or services, and then relate their wonderful experience with you to all of their friends, is the epitome of influencer reality. Klout and Kred both seem to have a good realization of what it means to base an algorithm and platform on the real consumers companies are clamoring for attention from.

Kred vs Klout – Fun Fact

If you think that the competition between Kred and Klout when it comes to providing the best tool for social influence, it may also be important to note that these two companies also share the same city and office space, not just the same views on social influence. However, as much as each company seeks to shed light on the same platform of social influence, they also appear to have different viewpoints on the true sources of online influence.

If you want to learn more about the basics of Kred, check out this helpful PDF.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Comments

  1. Basil, this is Shawn from Kred. Thanks so much for this post!

    Another thing people like about Kred is how we factor in offline Kred. We believe that influence can come from anywhere, so it’s important to capture indications form all over that a person has caused another to take an action. People who want to add their real life achievements can do so from our Offline page at kred.com.

    If you have ideas or suggestions for what you would like to see in an influence measure, we’d love to know. Hit us up at contact@peoplebrowsr.com or @kred.

    Cheers!
    Shawn

  2. Hi Basil – Joshua here from Kred. Thank you so much for the awesome article. At Kred – we believe that “We all have influence somewhere” and we do. As you stated, Kred focuses on community interaction and affinity. We designed Kred to showcase the everyday rockstars of specific communities. We also recognize people for their real-life achievements with Offline Kred. To share yours – Visit Kred.com/#Offline

    Cheers,
    Joshua

    • Hi Joshua, I recently spent some time myself playing around with Kred and I must say having spent significant time testing other social influence tools, Kred seems a bit more well-rounded than some of the others. There are options on Kred that I didn’t know I could use until I used them. I’d say that’s a great mission accomplished in from any marketing perspective. One of the things that I believe sets it apart that is not mentioned in Basil’s article is the user’s activity statement tab. Along with offline kred and soon-to-come analytics, I think the your tool is actually very underrated at the moment. I hope that we here at DBMEi can do something to help change that!

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  1. […] we covered Kred and what it had to offer as a newer social influence measurement tool on the net in Monitoring Your Social Reputation with Kred.  Just this month Kred has added Facebook to their options for users wanting to measure their […]

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