Meetup: Social Networking On & Off the Web

Meetup is a social gathering site that helps to organize groups for local events, interest, and shared educational opportunities. Meetup’s major goal is to encourage people to understand that they can change their world, indeed our whole world, by organizing into groups that can be powerful enough to make great differences.

Who Uses Meetup?

Ranked #462 globally, the cities of San Diego and Denver show particularly high viewer numbers. Although it is used in countries like the UK and Canada, 70% of Meetup’s site visitors are located in the U.S. where its traffic rank is #129. Most common users are women from ages 35 to 64 with some college education. Most of these average users tend to browse from work.

People from all walks, niches, communities, and can and do use Meetup. Meetup can help:

  • To find others in your local area who share similar interest
  • To provide forums where users can learn, teach, and share
  • To encourage users to make friends and have fun
  • To teach that groups can be a powerful aspect for the common person to rise up, stand up, unite and help to make a difference on a local or global level

Meetup has 4.6 million monthly visitors with 3.9 million registered users. It helps to organize 80,000 meetings per month involving 37,000 local groups. Meetup provides coverage for over 3,500 topics and interests, in 4,000 cities, in 100 countries.

What is a Meetup Group?

Users can register with Meetup and begin to set up their own groups meetings. Users most commonly will initiate a Meetup group by posting a set date and time for a Meetup. Popular Meetup group topics are interest are:

  • Hiking
  • Entrepreneurs
  • Knitting
  • Moms
  • Poker
  • Travel
  • Writers

The topics are virtually endless and only restricted to the imagination of its creator. Meetup’s goal is to make sure that although users can benefit greatly from communication, education and integration provided by the internet on a regular basis, face-to-face interaction can provide many benefits that online communications cannot.

Major Meetups

This week a major Meetup group will be sponsored by the International Game Developer’s Association in Chicago. This group will help to get to help participate in problem-solving and chapter run events that are available in the United States as well as Internationally. Group members will also have access to literally thousands of highly talented members of various elements of the game development industry.

There are many small businesses that use Meetup for brainstorming better ideas for their businesses, and just as many Meetup groups involved in being active, health conscious or other aspects of the many non-profit agencies that use Meetup for real time group events.

Average Meetup Groups

Average metropolitan areas such as Richmond, Virginia commonly have around 2,000 Meetup groups functioning on site at any given time. However, larger major cities such as New York and Los Angeles have a significantly higher tally of between 6 and 9 thousand functioning groups.

It is notable too that many Meetup groups get their start on Meetup’s site itself. It is not uncommon for groups to originate, build and expand on Meetup for anywhere between six and eleven months before taking to a face-to-face setting.

 

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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