Laura Patterson of VisonEdge Marketing on Marketing Made Simple TV from Jeffrey Ogden on Vimeo.
In this show entitled “The Measure of Marketing,” our featured guest, Laura Patterson of VisionEdge Marketing (http://www.
In this fun and engaging “television on the Internet” show, you will learn:
1) What marketing performance management is and why it matters.
2) What metrics the leadership team should expect Marketing to use.
3) How to select the right marketing metrics
Throughout out her 30 year sales and marketing career, Laura leveraged data and analytics to enable organizations to make strategic decisions in marketing, product and customers.
Thank you Laura for being a terrific guest on our show!
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.