Klout @Users and @Brands, we screwed you all but we think we got it now!
Today we’re releasing a new scoring model with insights to help you understand changes in your influence. This project represents the biggest step forward in accuracy, transparency and our technology in Klout’s history. Ash Rust
Klout which has been a leader in measurable social influence and impact had spent the better part of the last year promoting themselves and their scoring system as the leader in connecting brands with influencers. While Klout built its business partnering with some great companies and brands to reach influencers, it would seem that in one swoop they said you got screwed to both their clients and their users.
Klout’s position is that it has made changes to better reflect influence. In one comment, Klout compares itself to Google and the need to update algos for the purpose of producing better Page Ranking results. In the mean time, Klout finds itself in a rough spot having to explain to its big brand clients that they in fact might not have reached the right people.
I imagine the conversation goes like this. Sorry you paid for something and we were completely wrong, don’t count on us giving you your money back but we think we got it right this time…. @Klout
As you can imagine, Klout users have been upset by the change as well, both the comments section on the announcement page and over in #usguys (on twitter) users have been hammering at the disappointment in being lead down one road to only have their work and social influence styles tossed out because Klout mislead them on what they thought was important.
What’s worse it seems that Klout admits it is giving even weight to social networks meaning that those that have spread themselves out over many social sites may in fact be punished by using Klout and connecting it to more than just twitter.
Perhaps we have given Klout to much of a stake in how we as social users are evaluated, I suggest taking a look at other Sites like PeerIndex, EmpireAve and keeps your eyes peeled for SocialIQ by SooVox which all seem to provide a much more descriptive look at how and why you are measured in social influence instead of a number and a random chart or two.
One thing is for sure, Today Klout upset a lot of their top users and proponents while opening the door for others to enter their market with a statistical example of why they can do it better than Klout.
If your looking for a more positive outlook and what this means for the future of how you use it, take a look at this post by BundlePost.
- Klout: A More Accurate, Transparent Klout Score
- Empire Avenue
- Peer Index
- Twitter Search #usguys
- Wall Street Journal
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.