What really works in Content Marketing? How can you create content that truly engages prospective buyers? Fortunately, expert Jay Baer of Convince and Convert (convinceandconvert.com) offers answers. Jay said sellers need to “create content that buyers would gladly pay for.”
In this episode of Marketing Made Simple TV, you will get answers to questions such as:
1. How can companies break through the Invitation Avalanche and get on customers’ radar?
2. What types of content are most effective?
3. How does content integrate with social media?
In addition, Jay tells the interesting story of TaxiMike and how he creates valuable content for prospective customers – on a shoestring budget.
Jay Baer (@jaybaer) is President of social media and content consultancy Convince & Convert, and co-author of The NOW Revolution. Thanks for joining us on Marketing Made Simple TV (http://www.marketingmadesimple.tv), Jay.
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.