Innovative Sales Expert and Best-Selling Author Shines at #SMWSMAC

February 16, 2012 marked the 4th official year for the DBMEI- hosted Social Media Action Camp (#SMAC), in New York. #SMAC, for those who are unfamiliar, is a one-day Cover of "Marketing Lessons from the Grat...conference in which attendees participate in seminars and presentations designed for small business owners, social media buffs, and entrepreneurs to learn more about how social media and networks can be used to promote products, businesses and ideas. Held at the Roger Smith Hotel in New York City, #SMAC featured presentations by an array of professionals in the sales, marketing, and media field. Among these experts were Jeff Goldberg of JG&A, MAD Marketing TV host Jeff Ogden, and author David Merman Scott, writer of the best-selling book, The New Rules of Marketing and P&R.

Revolutionized Business Relationships

Jeff Goldberg, President of JG&A, gave a powerful presentation in regards to how the Internet, cellphones, Facebook, Twitter and other social media have revolutionized sales and business relationships, with a strong emphasis on how we should not become so dependent on technology that we forget how to communicate on an interpersonal level.

“Certainly things have changed in terms of communication,” Goldberg said, “and sales people tend to want to use the forms of communication that they are most comfortable with. But that’s not always the best way to communicate with your prospects and customers. So what you have to consider is that, yes, technology is great, but you have to communicate with people in the way that they want.”

While Goldberg stressed the relevance of traditional interpersonal communications, he also he emphasized that Linked In and other social media are also powerful tools to gain a large number of contacts, with message boards and discussions playing a major part in the success. It was Goldberg’s sales strategies; however, that provided the audience with irreplaceable advice concerning sales negotiations, setting appointments, ice breakers, how to close sales, the products people buy, and how to turn a prospect into a customer.

Marketing Lessons from the Grateful Dead

Another highlighted event was Mad Marketing TV host Jeff Ogden’s teleconference with David Meerman Scott. Scott, a keynote speaker and best-selling author, joined the event to discuss his latest book, Marketing Secrets of the Grateful Dead. Scott regaled Ogden and the audience with anecdotes on how Grateful Dead’s lead singer Jerry Garcia and his band created a different business model from other musical acts by bypassing ticket sellers such as TicketMaster, and allowing fans to make bootleg tapes and videos.

Scott’s main theme was to illustrate how the Grateful Dead were the harbingers of what we now call social media and marketing concepts, a concept that was well received by the audience. By changing the rules of the game, so to speak, the band’s new business model was innovative and adaptable, as Scott pointed out.

In addition to Marketing Lessons from the Grateful Dead, which he co-wrote with Brian Halligan, Scott has written six books, including the novel Eyeball Wars. Scott is a former Marketing Vice President, with over 15 years of experience in the media industry. At present, his blog, Web Ink Now, is ranked by Adage Power 150 as one of the world’s best marketing blogs.

Author:
A native Georgian, Leigh Egan holds a special fondness for the Peach State and enjoys contributing and interacting with the community. After attending Kennesaw State University, where she majored in English, Leigh has been a freelance writer and editor for the past 10 years. Her eclectic selections of articles and academic research cover a wide range of topics and can be found on various sites and publications. As a ghost writer and book editor, Leigh has worked on several print books and e-books dealing with education, employment, philosophy, parenting, pregnancy and teen issues. In her spare time, Leigh is an avid reader who enjoys spending time with her husband and 10-year-old daughter, who also has a passion for writing and aspires to become a writer in the future.

About Leigh Egan

A native Georgian, Leigh Egan holds a special fondness for the Peach State and enjoys contributing and interacting with the community. After attending Kennesaw State University, where she majored in English, Leigh has been a freelance writer and editor for the past 10 years. Her eclectic selections of articles and academic research cover a wide range of topics and can be found on various sites and publications. As a ghost writer and book editor, Leigh has worked on several print books and e-books dealing with education, employment, philosophy, parenting, pregnancy and teen issues. In her spare time, Leigh is an avid reader who enjoys spending time with her husband and 10-year-old daughter, who also has a passion for writing and aspires to become a writer in the future.

Comments

  1. I wish I could have been in NYC in person. But I enjoyed my virtual participation!

  2. Hi Allison,

    Thanks for reading! I covered via liveblogging, but it was definitely interesting, and I actually learned quite a bit :-).

    Leigh

  3. Dear Leigh,
    Good job keeping us posted on last week’s #SMWsmac. I watched Livestream but your review is very helpful with new insights and reminders of what I enjoyed and learned.

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