If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay.
What happens if you committed errors using Google’s applications and services? Well, if you incurred violations, Google may remove your web site from its search engine result pages. This is called deindexing. To find out if your web site is not indexed, visit Google and key in your web site domain in this pattern:site:yoururl.com
What Is Google Sandbox?
If you can see your web site moving from the first pages to the 10thpage or more of the SERPs, then, you are not yet deindexed. But
this is a possible sandbox effect. The sandbox is a place where web sites, especially the new ones, are placed until they have proven their worth in ranking. Sometimes, your web site is thrown into a sandbox if for an instance, your web site ranks for a certain keyword today, and gone from the ranking tomorrow.
What Causes Google Sandbox?
The sandbox happens if you have done something that agitates Google in matters such as SEO and backlinking. Common instances where inviting a sandbox is imminent are when you create myriads of backlinks to your web site in a very short time or create backlinks within poor quality content.
In a way, sandboxing a web site is a punishment done by Google by putting your web site down below the ranking where there is no traffic. But being in a sandbox is not permanent. It can last from a few days to a few months.
How to Avoid Google Sandbox?
Having diverse backlinks is important. If you use hundreds of backlinks by employing ScrapeBox or XRunner, then being sandboxed is very likely. New web sites are more vulnerable to being thrown in a sandbox than older web sites especially iftheir SEOis not well diversified.
For example, if you are running a new web site on diet, and have created two thousand backlinks in its first week of launching into the media buzz, you must ensure that those backlinks are from various sources like comments, articles, blog posts, forums, news releases, to mention a few. For Google, those backlinks could have been generated naturally.
How Should You Plan Your Backlinks?
One sure way to avert Google sandbox is to diversify your backlinks by creating them gradually over time. Rather than rushing in to create many backlinks in a short time, concentrate on creating several backlinks from different sources. While Bing and Yahoo give more value to quantity, Google is giving more weigh to quality of pagerank that each created backlink has.
So, the next time you begin with your SEO campaign for your weight loss web site, ensure that your backlinks are well diversified to avoid the penalty of being sandboxed.
Richie Richardson is passionate about SEO and SM. He occasionally writes on topics related to weight loss, Bistro MD diet and other diet programs like Medifast and Nutrisystem. Click here to know more about him and his blog. You can also follow him on Twitter @zarrylyms.
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